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PRSA Maryland is your local resource for professional advancement. Through our chapter and via the national PRSA organization, you have access to continuing education seminars, information exchange forums, training webinars and research projects.

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August 2019

Become a Project Management Ninja (Webinar)

August 15 @ 12:00 pm - 1:00 pm
Free – $15.00

Today, 4 out of 5 organizations struggle to find qualified talent to lead projects. 37% of an organization’s projects are at risk of failure. Meanwhile over $2 trillion is wasted every year in businesses around the globe due to poor project management. On this webinar, we will discuss the knowledge, skills and traits that you need to have to be a great project manager. Today’s public relations professionals are well positioned to lead cross-functional teams and execute complicated campaigns that…

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Successful Marketing Campaigns by Boeing

August 21 @ 3:00 pm - 5:00 pm
Boeing Defense, Space & Security, 929 Long Bridge Drive
Arlington, VA 22202-4208
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The summer of 2018 was a remarkable period in the defense industry. There were a few once-in-a-generation program proposals and some other key opportunities, all being chased by companies used to working in a highly competitive environment. Boeing’s Defense, Space & Security division shocked the industry by winning the two future franchise programs (the U.S. Air Force T-X trainer, the long-awaited replacement for the T-38 Talon; and the U.S. Navy MQ-25 Stingray unmanned refueling aircraft) and a U.S. Air Force…

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September 2019

Reverse Case Study Method: Analyze, Build Backward, Compare

September 13 @ 8:00 am - 10:00 am
Conference Center at Sheppard Pratt, 6501 North Charles St., Room 30
Baltimore, MD 21204
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$30 – $45

Too often we measure outcomes, but we don’t look back and prove that we built what we set out to build. Applying the Reverse Case Study Model to a PR campaign provides unbiased feedback, and a look at your plan from a new perspective through critical thinking and creative problem solving. Your communication plan will be re-built, based on nothing but research. Findings and a proposed plan will validate or disprove your intended baseline, measurements, audiences, influencers, platforms, methods, timeline,…

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Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors