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Successful Marketing Campaigns by Boeing
August 21, 2019 @ 3:00 pm - 5:00 pmFree
Registration is closed. No walk-ins are permitted.
The summer of 2018 was a remarkable period in the defense industry. There were a few once-in-a-generation program proposals and some other key opportunities, all being chased by companies used to working in a highly competitive environment.
Boeing’s Defense, Space & Security division shocked the industry by winning the two future franchise programs (the U.S. Air Force T-X trainer, the long-awaited replacement for the T-38 Talon; and the U.S. Navy MQ-25 Stingray unmanned refueling aircraft) and a U.S. Air Force reconnaissance helicopter program (MH-139) few believed was a legitimate opportunity for the company.
How did this happen? The groundwork was laid months and years before in a collaboration among the company’s sales, program and Marketing teams and support of company leadership. The foundation of all of these pursuits were carefully crafted, multidisciplinary marketing plans that incorporated research, customer feedback and input, multi-channel tactics using traditional and digital media, continual evaluation and regular adjustment.
Join Jon Douglas, senior manager, Brand and Market Positioning, as he gives an overview of the company’s T-X marketing plan. Jon will take your questions as you get a sense of the thought process and elements behind Boeing’s successful approach.
The event will be held at Defense, Space & Security headquarters in Arlington, Va. Following the presentation participants will be given a tour of Boeing’s state-of-the-art Collaboration Center.
Date: August, 21, 2019
Time: 3:00 – 5:00 p.m.
Place: Boeing Defense, Space & Security, 929 Long Bridge Drive, Arlington, VA 22202-4208
Investment: $15 for PRSA Members; $30 for guests
*Registration will close at 5 p.m. on Aug. 19 to allow for security checks and badge processing by Boeing security. Please use your full name as it appears on your drivers license. (No nicknames please). Because visitors must be pre-registered, there will be no walk-up registration for this event.
Please contact us at firstname.lastname@example.org for any questions regarding registration.
- Street and garage parking is available near Boeing’s Arlington facility. Plan to arrive early to secure a space. On-site parking is not available for this event.
- There is a café/coffee shop in the lobby where you can wait if you arrive early. We will meet you in the lobby at 2:45 to escort you to the event.
- Boeing Arlington is a secure facility. Use of mobile phones and other devices is limited to the café and lobby areas.