PRSA Maryland is your local resource for professional advancement. Through our chapter and via the national PRSA organization, you have access to continuing education seminars, information exchange forums, training webinars and research projects.
- This event has passed.
Proving Content Marketing ROI in 2020
January 28 @ 6:00 pm - 8:00 pm
Content marketing has evolved over the past decade. From our audiences to content formats, we’ve changed the way we distribute and measure our content. With over 7,000 marketing technologies in the landscape the tools we use as communicators keep growing.
With all of that change, do you ever feel you’re putting in effort, but aren’t seeing the ROI you’d expect? As a communicator in today’s world, it’s important that you have an understanding of how you can bring life to your content marketing efforts so that you’re proving ROI and using industry best practices.
In a thought provoking panel discussion, Lauren Hamilton, VP of Marketing & Promotions at Downtown Partnership of Baltimore, Monica DiBartolo, Director, Brand Marketing at Walden University, and Carley Milligan, Digital Editor at Baltimore Business Journal will share their insights about content strategy, tracking metrics, and how to prove ROI. Our panel moderator will be Phillip Yerby, Senior Manager, Client Experience at Weber Shandwick. Click here to meet the panelists.
Tuesday, January 28, 2020 | 6:00 – 8:00 pm
Price Modern | 2604 Sisson Street | Baltimore, MD 21211
6:00 – 6:30 pm | Registration and Networking
6:30 – 7:30 pm | Presentation and Q&A
7:30 – 8:00 pm | Networking
*Ticket price Includes hors d’oeuvres and beer/wine courtesy of Gourmet Express Catering.
PRSA and AMA Members – $30.00 + $2.54 Fee
Non-Member – $45.00 + $3.30 Fee
Student – $15.00 + $1.78 Fee