PRSA Maryland is your local resource for professional advancement. Through our chapter and via the national PRSA organization, you have access to continuing education seminars, information exchange forums, training webinars and research projects.
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Integrating Diversity and Inclusion into the DNA of Your Brand
April 20, 2017$35 – $55
Registration opening soon!
Diversity and Inclusion are not only buzzwords in the public relations industry, but they are critical business strategies that can help your organization excel if they are part of the DNA of your brand.
This interactive session will help communicators understand why diversity and inclusion can’t be solely an HR function, but should be part of an integrated strategy across business units including communication. Participants will be able to identify what diversity should mean beyond race and ethnicity, and what strategies will help your organization achieve an inclusive environment and be able to retain brand equity in the marketplace.
Program (subject to change):
Presentation: 6pm start time
Date: Thursday, April 20
Registration Fee*: PRSA Members – $35; Non-members – $55
*includes light food and drinks.
About our presenter:
Rochelle Ford, Ph.D., APR
Professor and Chair, Newhouse Public Relations Department
Provost Faculty Fellow, Middle States Accreditation Self-Study Co-Chair
Connect with Rochelle onTwitter: @rocford