As both PRSA Maryland and Chesapeake chapters continue building momentum, we’re excited to bring you a fresh, timely learning opportunity, one that speaks directly to the massive changes reshaping how audiences find and engage with the content we create and the media coverage we generate.
Join us on Wednesday, December 10, from 12–1 p.m. ET for a virtual PRSA webinar, The New Search Landscape: Mastering GEO
AI-driven search engines are transforming the way information is discovered, ranked, and surfaced. The upside? PR and communications pros have more influence than ever, so long as we understand how these engines retrieve and prioritize content.
Digital marketing expert Linda Groendyke will break down what you need to know right now, including:
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What Generative Engine Optimization (GEO) is, and how it differs from traditional SEO
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What content formats and structures AI tools pick up most effectively
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How to strengthen visibility without “gaming” the system
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Plus time for Q&A and chapter connection
This session is designed to be practical, accessible, and immediately useful in your day-to-day work.
When: Wednesday, December 10, from 12–1 p.m. ET
Where: Virtual PRSA webinar (link to be provided)
Ticket Price:
- Member: Free
- Non-Member: $20
About Linda Groendyke:
As a 27-year veteran of the digital space, Linda lives for the unique solution. A self-proclaimed end-user advocate, her experience ranges from user experience, SEO/GEO, email marketing, web solutions and online strategy. An active member of the digital community, Linda has spoken at several industry conferences and client events.
With a background in web programming and writing, her technical and content understanding help Linda to develop successful online strategies. She combines tactics with a proven track record and creative approaches to break through the noise of the marketplace. In addition, she has managed execution of these strategies for herself in the retail world and for clients in B2B, CPG, & B2C industries.