Why should we, as PR professionals, care what the Chief Marketing Officer within our organization is doing?
Once upon a time, PR and Marketing were very separate disciplines. Heck, back when many of us were in college, the PR department was housed with English, journalism or communications and marketing was across campus in the business department. We were studying a separate curriculum and performed separate functions within the business unit.
Enter social media and the upheaval begins. Social media is clearly an extension of PR. It’s us telling our story to our community. Oh, but wait. Now we can boost posts and target ads to be seen by specific demographics. Sounds a little more like advertising or marketing now, right? Or does it?
We know our days in the PR world have changed drastically over the last ten years or so. We are more concerned than ever with measurement, showing ROI and monitoring the health of our brand. Some of our marketing counterparts have been completing these tasks a little longer than we have, but in different ways. It’s time for us all to come together for ultimate success.
At our June 12 PRSA Maryland Conference, Rise of Influencer Communications, we will focus on this topic in an afternoon session with Jeb Brown, chairman, Yes& Agency; Robert Sprague, president & CEO, Yes& Agency; A.J. Guenther, director, Public Relations, ConnellyWorks (a Yes& Agency); and, Jeffrey Davis, APR, managing partner, Van Eperen, discussing the New Role of PR: Meeting the Needs of Today’s CMO.
If you want to be at the forefront of major changes coming our way, make plans to join us at the Sheraton Baltimore North June 12. Click here for the full program and registration details.
*Read more about Jeb, Robert, A.J. and Jeff as well as all our #PRSAMD18 presenters by clicking here!