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Seeking Presenters for the 2015 Chesapeake Conference!

Are you interested in presenting at the 2015 Chesapeake Conference on June 4? We are seeking presenters for interesting topics such as, but certainly not limited to:

  • Social media strategy – getting the right message to the right people using social media
  • Integration of traditional and social media
  • Tools for PR people on the cloud and via apps
  • Crisis communications
  • Measurement, tracking and metrics
  • Marketing to multiple generations
  • How to build brand awareness
  • Content development and strategy for multiple mediums
  • Effective writing
  • Word-of-Mouth marketing – grassroots public relations using new tools
  • Making your message go viral
  • Evolution of journalism in the Twitter era
  • Building your personal brand—dos and don’t’s of social media

Submit your RFP today!

Deadline is Wednesday March 25!

By presenting, you will have the opportunity to impact individuals driven to improve themselves, their place of work, PRSA and our profession. Of course you will also be shaping yourself and your stature among your peers. Your experiences and insights towards innovative concepts are in demand…here is a chance to show where you came from and how you have evolved into a true role model.

And of course, if you have a great idea for an innovative presentation, let us know at info@dev.growsocially.biz or call the Chapter office at 301-725-2508.

Sessions will run 60 minutes including question & answer periods. We are also considering repeating the 30 minute flash sessions intended to give attendees quick tips on a targeted topic.

Submit your RFP today!

Event Details:
Where: John Erickson Conference Center at Charlestown, Catonsville MD
When:  Thursday, June 4 * 8am – 4pm


A Special Thanks to our Event Host and Venue sponsor …
Erickson Living

And our Design Sponsor
Maroon PR

*Showcase your company by becoming a Conference Sponsor. As a sponsor, you will share your company with pros during the conference and through recognition on our website, in our e-letter and through our social media. Click here to join the list!

What we did this past year …

It’s been a busy year for the Chapter. In 2014 we …

♦ Sponsored 3 happy hours, one of which had close to 30 attendees!
♦ Took a trip to Camden Yards to watch the Orioles battle the Tampa Bay Rays.
♦ Sponsored/participated in 5 in-person professional development events.

  • The State of PR: We brought together a panel of veteran PR pros to discuss where PR is now and where it’s headed. Click here for a recap.
  • Morning with The Baltimore Sun: We partnered once again with BPRC for a visit to the Baltimore Sun.
  • Morning With WJZ-TV 13: We also visited the WJZ-TV station where we met the news team and took a tour.
  • 2014 Chesapeake Conference: We created a a full day of learning ending with a Media Panel. Click here for recap.
  • 24/7 Management: Decision-making in a Changing Global Media Market Jeff Zucker, President of CNN Worldwide: We were invited by The Johns Hopkins Carey Business School to attend one of their sessions in the Leaders & Legends lecture series,

We realized how difficult it is to get out of the office so we also offered the following virtual meetings and webinars – all FREE to members …

♦ Virtual Meetings:

♦ Webinars:

  • The New Secrets of Media Pitching Success
  •  Slow Down to Move Fast
  •  Brand Yourself

On the APR front, we held two APR Information Sessions designed to learn more about becoming an APR:

Plus we kicked off a study group—we have 12 APR candidates right now—for those already in the process.

And we ended it all with our Best In Maryland Gala, where more than 160 people attended, many taking home awards.

Here’s looking forward to 2015!

p.s. Did you know that you can find recaps to many of these events in our Resource Library?


Are You Worth the Investment? (Chessie Recap)

Submitted by Sandy Arnette, APR

KeynoteSo often, we’re busy on our jobs, managing our budgets and households, and just racing through life trying to keep up with the hectic pace of things.

In the midst of it all, we often leave little or no time for ourselves – particularly to invest in our careers and professional growth.

One culprit is infobesity – or information overload – where we’re constantly bombarded with content. Each day, 499 million tweets and 500 million emails are sent and 4.7 billion pieces of content are shared. And, it’s estimated that by 2020, 5 billion people will always be online. It’s simply mind-boggling, but another important reason why we must make time and invest in ourselves.


Well, kudos to those of you who did just that by attending this year’s PRSA Maryland Chesapeake Conference – now in its 37th year. We had great speakers and workshops and an awesome venue thanks to Erickson Living. The feedback from conference attendees was overwhelmingly positive. We were told it was definitely worth the time and a true investment in their PR careers.

Here are a few key take-aways:

  • Participate in real-time conversations that matter with people who matter. Employ surgical strikes, target your content and be sure to always measure your effectiveness.
  • Give reporters a few key sentences about your pitch rather than a long release. Personalized pitches are most effective regardless of the platform.
  • A social media specialist needs strong writing skills, a deep knowledge of differences in platforms and the ability to integrate content.
  • People will give up anything to have their smartphones. So make sure you’re leveraging this audience and the technology.
  • Set goals for each conference session and introduce yourself to new people. Get out of your comfort zone and forge new relationships. Networking is key and can be a spring board to help launch your career.

Chessie showed how data drives good decisions; how metrics and research are critical to any PR campaign; how mobile technology is disrupting everything we know about PR; and why SEO (search engine optimization) is vital. Attendees also learned effective video marketing techniques and discussed study results of how the communications industry is adapting, how PR professionals are leading and how consumers are connecting. This included a focus on emerging media and how many seniors are keeping pace with technology for their news consumption.

If you missed this year’s Chessie Conference, you definitely missed a treat. Check out the highlights and get some great PR tips on Chessie Page, PRSA Maryland’s Facebook and LinkedIn pages and on Twitter (hashtag #Chessie14).

Click here for an Animoto Video of the conference!
And check out all conference photos by clicking here and here!

Photos and video courtesy of Bob Stockfield Photography. For copies, contact Bob at bob@stockfieldphoto.com

Presentation handouts are available on Chessie page.

Quick peek at some Chessie Sessions!

Want to get a heads up on some of our sessions? Here’s a look at what’s in store for you from some of our speakers …

A Taste of Effective Video Marketing Methods – From Tried and True to Leading Edge: Barbara Haupt, President and Elissa Leif, CEO, MiniMatters Video & Marketing

Barbara and Elissa offers up a quick taste of 5 video marketing methods they have seen pay off in big results for organizations and businesses.
Click here for handout

Networking: Not an Event! Joni Daniels, M.S. Ed., Daniels & Associates, speaker, author, consultant, trainer

Joni will share practical advice on how to network for success … how to convert a collection of business cards into genuine business leads and relationships.
Click here for handout
About Joni Daniels

SEO: Not even half the story: Jay McCutcheon, Principal & Marketing Director, Mission Media, LLC and David Harrison, Harrison Communications

Jay and David will provide five effective steps you can take to position your content for greater discovery by those you care most about reaching.

Mobile: Disrupting Everything We Know About PR: Sterling C. McKinley, Internet Marketing Specialist, McKinley Media Group

Sterling will help you discover how Mobile is effecting every communication channel from publishing to taxi services. 

Click here for a full descriptions of these and all our events!



State of PR – 3/25/14 Recap

Despite the threat of snow looming in the skies over Baltimore, the State of PR panel went off without a hitch. The panel consisted of veteran PR pros Jeffrey Davis, APR of Sawmill Marketing and Judith Phair, APR, Fellow PRSA of PhairAdvantage, and was moderated by another veteran Harry Bosk, APR of The Write Image. It was a great discussion with plenty of participation from the audience. Two of the biggest takeaways are

PR is not dead! Although the tools of PR have changed, the fundamentals – the core – of PR is the same (e.g., relationship building, strategic planning, crisis communications, media relations).
Ethics is an area where PR pros and PRSA can and should take the lead. This is especially true in this digital age where control and accuracy of information is a challenge.

Other tips included:

State of PR PanelOn client relations…
• Be upfront with clients to manage their expectations on media placement. It’s unethical to make unrealistic commitments.
• Conduct media relations training with clients.
• Develop a crisis communications plan including generic tweets that communicate but don’t give out specific information. Always be sure to only give out what you have, not what you believe, i.e., don’t give out information that you can’t confirm.

On technology…
• Technology is opening new opportunities. You can now be exactly where your audience is.
• It’s not enough to know how to do social media; you need to know what to do to make it most effective.
• Listen before engaging. Find the needs. Also know – and understand – your audience
• Personal contact is still number one.

On media relations…
• Contact media via Twitter – use the DM option. More effective than emails.
• When working with media, PR professionals must be accessible and prepared to respond immediately.

The Panel also talked about the importance of following thought leaders and relevant media as well as reading and consuming news every day. They each shared their go-to reading lists…

Jeff Davis

I mentioned the For Immediate Release network of podcasts as my go-to “secret” source for keeping up with social media. Also, Scott Monty, head of social media for Ford, is a great source. And Christopher Penn has an excellent newsletter to keep you on top of what’s happening in PR and social media (and more):  

Judy Phair

In addition to several daily newspapers, including the Financial Times for a more global news perspective, I get daily feeds from the Public Relations and Communications Professionals group on LinkedIn and subscribe to a variety of specialized daily news and news trends lists from various sources;

Since many of my clients are in the education arena, I find Inside Higher Ed, an online newsletter published daily, a great source. You can subscribe here for the daily feed.

I also subscribe to the daily InVocus Media Articles Blog.  Contact InVocus Media Blog Articles sbenson@vocus.com to get information on subscribing. I should also add that InVocus Media Articles blog is filled with news of media staff changes, new assignments, etc. – critical stuff!

And daily postings from Poynter Institute – great stuff on what’s going on in the media business. You can contact Poynter Institute at newsletters@newsletters.poynter.org.

Harry Bosk

“Reputation: Realizing Value from the Corporate Image” by Charles J. Fombrun, Harvard University Press. It’s an old book but the principles still apply.

Interested in presenting at the 2014 Chesapeake Conference?

Then submit a Speaker RFP by Friday, March 14!

We are looking for topics related to, but certainly not limited to…

  • Social media strategy
  • Traditional/social media integration
  • Tools for PR people in the cloud and via apps
  • Crisis communications
  • Measurement, tracking & metrics
  • Marketing to the multi-generations (or targeted generations)
  • How to build brand awareness
  • Business development
  • Effective Writing

Sessions will run 60 minutes including question & answer periods. We are also considering 30 minute flash sessions intended to give attendees quick tips on a targeted topic. And of course, if you have a great idea for an innovative presentation, send to us!

This year’s Chesapeake Conference will be held Thursday, June 12 at Erickson Living – Charlestown in Catonsville MD.

A Special Thanks to our Venue sponsor…
Erickson Living

*Showcase your company by becoming a Conference Sponsor. As a sponsor, you will share your company with pros during the conference and through recognition on our website, in our e-letter and through our social media. Click here for more information

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors