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2019 PRSA Maryland Conference – Call for Presenters: Now Accepting through Friday, April 26

Posted updated 4/19/2019

Thursday, July 18 (NEW DATE)
Notre Dame of Maryland University

 

CLICK HERE TO SUBMIT RFP

 

“What’s Truth Got To Do With It? The Future of PR!”

Truth. Transparency. Authenticity. The push to do business and communicate in a more open and transparent way.

Today’s consumers want more in their purchasing choices than a great product or service. Whether it’s shoes or eye glasses, luggage or even ice cream, the soul and character of an organization carry just as much weight.

What’s all this got to do with public relations? Turns out, pretty much everything.

When facts aren’t always facts and anyone can share information and call it news, public relations professionals – and their clients – are having to work harder than ever to tell their stories in an authentic voice that feels genuine and relatable. The expectation toward greater transparency influences every aspect of our profession – corporate messaging, internal communications, media relations, social media and digital strategy, storytelling, special events, how a CEO or organization responds to a crisis, and more.

While the need to sharpen and advance our skills is hardly new for the public relations professional, achieving the level of transparency required isn’t exactly easy. Bring your experiences to light and help raise the bar for Public Relations education by being a presenter at the 2019 PRSA Maryland Annual Conference on Thursday, July 18. This year’s conference will be held at Notre Dame of Maryland University.

For “What’s Truth Got To Do With It?,” we’re looking for great examples of how you are addressing and applying the demand for transparency in your work as a public relations professional. As a presenter, you will have the opportunity to impact individuals driven to improve themselves, the organizations they serve, PRSA and our profession. At the same time, you’ll have the added benefit of elevating your own skills and stature among peers who share in your passion and commitment to the profession.

Your experiences and insights toward innovative concepts and solutions are in high demand. By serving as a presenter, you’ll have the chance to demonstrate your evolution as a professional and further position yourself as an expert and role model in the industry.

 Suggested topics from our members include, but are not limited to:

  • Executive communications
  • How advancements in technology are changing the way we tell stories and share information
  • Shifts in the media landscape affecting how PR pros do their work moving forward
  • Social media strategy – finding the right voice and personality, engagement with audiences, use of influencers, etc.
  • Social media video applications – how you’re building engagement and/or solving a problem through applications like Instagram stories, IGTV, Facebook Live, etc.
  • Crisis communications and issues/reputation management
  • Telling powerful stories
  • How to build brand awareness
  • Measurement, tracking and metrics
  • Integration of traditional and social media
  • Tools for PR people on the cloud and via apps
  • Building your own brand as a PR professional (use of LinkedIn, etc.)
  • Marketing to multiple generations
  • Tools for creativity
  • Content development and strategy for multiple mediums
  • Effective writing in an authentic voice
  • Word-of-Mouth marketing – grassroots public relations using new tools
  • Making your message go viral 
  • Building your personal brand—do’s and don’ts of social media

Most sessions will run 60 minutes including question & answer periods. We are also considering 30-minute flash sessions intended to give attendees quick tips on a targeted topic.

Proposals must be submitted on or before FRIDAY, APRIL 26 (NEW DEADLINE). For more information, contact PRSA Maryland office at info@prsamd.org or 443-283-8060.

CLICK HERE TO SUBMIT RFP

*Graphic by Quandra Gray

Volunteering for your association has benefits

By Peggy Hoffman, FASAE, CAE

“I’ve got a full plate. I don’t know if I’ll be available for those meetings. I just can’t commit right now.”

I’ve said that in response to an invitation to volunteer. Now, I don’t. Instead I ask will the volunteer opportunity help me meet my personal and business goals? Volunteering isn’t simply a time commitment, it’s a key. A key to unlocking a door to career development and advancement, health and wellness, and to meeting business goals.

Volunteering …

  • Helps you acquire new skills.
  • Hone current skills – skills-based volunteering (Experteering is the word MovingWorlds uses) offers an opportunity to build leadership skills as you apply your skills to new environment. Strong leaders can think quickly and adapt to new situations.
  • Builds your network – contacts and references.
  • Demonstrates an energy and interest is learning.

Those four benefits translate to job advancement. As The Wall Street Journal wrote: “According to the survey of 202 human-resource executives, skilled volunteer work — such as helping a nonprofit with its finances — makes job applicants look more appealing to hiring manager.”

 

“Talent, not capital, will be the key factor linking innovation, competitiveness and growth in the 21st century.” – World Economic Forum

 

Not currently employed or looking for something new? Consider these stats.

  • The Corporation for National and Community Service (CNCS) study, Volunteering as a Pathway to Employment, research found that volunteers have a 27 percent higher likelihood of finding a job after being out of work than non-volunteers. “Service can increase a person’s professional contacts, skills and experience — all factors positively related to finding work.”
  • A LinkedIn survey reports that volunteer experience can give job candidates an edge with hiring managers: 41% consider volunteer work equally as valuable as paid work experience of the professionals surveyed and 20% made a hiring decision based on a candidate’s volunteer work experience. Not sure where to put volunteering on your profile, check out Add Volunteer Work to Your LinkedIn Profile.

How about the physical and mental benefits? Volunteering lowers stress (and who doesn’t have stress these days) and, because it allows us to build relationships, boosts happiness. Read more on the evidence about these benefits at 15 Unexpected Benefits of Volunteering that will Inspire You and Volunteering and its Surprising Benefits.

It’s important, of course, to pick the right the opportunity for the pay-offs. Often, if your motivation is professional development or business goals, you can find the right opportunity in your professional or trade association. Chapters, Communities of Practice, committees and task forces in associations are great places to hone skills and gain leadership experience.

PRSA Maryland has many opportunities available from on-site, couple of hours jobs to short-term like setting up a series of Coffee Withs to committees. Click here to learn more.

So, do your homework. Get a clear picture of the opportunity from schedules to responsibilities to what done looks like, and have a frank conversation about your interests, skills and time to make sure the job fits. Where will you start?

Recap of Morning With The Baltimore Sun

At PRSA Maryland’s Morning With The Baltimore Sun on February 7th, key staff shared how decisions are made regarding content – unique pitches, subject lines, and best time of day to share story ideas are just a few of those covered. Attendees learned about the analytics that go into editorial planning and how staff use real-time findings to determine placements in the shifting landscape of print versus digital.  

After the panel, attendees had the opportunity to ask additional questions, meet the staff, and see the facilities. Check out pictures and video below.

A special thanks to our event sponsor Strategic Factory for providing our morning coffee and more.

APR Boot Camp scheduled for April 10-12, 2019

The PRSA Mid-Atlantic District is hosting its fifth annual APR Boot Camp April 10–12 at Harrisburg University in Harrisburg, PA.

The APR Boot Camp is a 3-day intensive course for APR candidates to prepare and advance through the Panel Presentation (formerly called the Readiness Review™) and take the computer-based Examination for Accreditation in Public Relations (APR).

The cost of the APR Boot Camp is $400. There is an additional $385 fee to take the APR exam on April 12 at 2 p.m. Spots are limited to 18 participants, so register soon, as this popular session fills quickly.

Click here for more information or to register. 

SPRING 2019 APR Online Study Course Open House is Jan. 22

The APR Online Study Course will have an Open House web meeting on Tuesday, January 22 at 3:00 p.m. Eastern time [noon Pacific]. In the Open House, PRSA Maryland Chapter members interested in getting their APR can learn more about the requirements for obtaining the APR designation. You will also learn about what’s involved in taking the online course. 

The Spring session of the online course begins on Tuesday, January 29 and runs for 15 weeks, to Tuesday, June 4. You can find the spring schedule here. The online course is “self-paced” over 10 modules, each of which is focused on the KSAs (Knowledge, Skills and Abilities) required to pass the 4-hour APR exam. After completing 75% of the course materials and the milestone activities, course facilitators are confident you will pass the exam. Click here to register for the online course

Candidates are encouraged to work together with others in their cohort groups or by finding a mentor, coach, or study partner. They are also encouraged to tweet, share, and encourage others to support them in their pursuit of the APR using the hashtag #APRPREP. Contact Michael Henry, Technical Facilitator of the APR Online Study Course, if you have questions about the course. 

Calling all APRs! Serve as a Panel Presentation judge and keep your accreditation current!

The PRSA Maryland Chapter currently has 8 APR candidates who will soon be ready to give their Panel Presentations. We are putting the word out now for those APRs interested in serving as a Panel Presentation evaluator in 2019.

You can earn 1 point for each Panel Presentation you evaluate, which counts toward the 5 points you must earn every 3 years to keep your accreditation current. We will be hosting two types of panels:

  • Final Panel Presentations –This would involve an in-person meeting during one evening after work at a Baltimore-area business or organization yet to be determined.
  • Practice Presentation – We would also like to offer APR candidates an opportunity to practice their Panel Presentation before giving the real thing. This would involve about an hour of your time via video chat or conference call with the candidate.

Please contact Dianna Fornaro, APR Chair, at dfornaro@ceiwc.com if you are interested in serving as a Panel Presentation evaluator on one of the panels, or would like more information on this important volunteer opportunity.

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors