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President’s New Year’s Message

2019/2020 chapter president Lisa Coster accepting Award of Excellence on 12/4/2019. Photo courtesy of Coyle Studios.

Welcome to 2020 and all it promises you professionally and personally. I am honored to be continuing in the role as chapter president and plan to make great strides this year with another strong board of directors. (Meet them here.)

While we have much membership data from our past events and surveys, tell me more about what you want from our chapter this year.  I want an engaged membership, and that includes programming that interests you, as well as your time and talent to assist with the chapter. Can you take on some tasks in our communications, event logistics, or recruitment and onboarding of new members?

The benefits of engagement are limitless. It not only provides you with a network of professionals on whom you can call in crisis or in celebration, but also hones your skills and sometimes, moves you out of your comfort zone to become more confident or learn something new.  We work hard and enjoy our time together (both virtually and face-to-face), while advancing the profession. What more could you want?!

I have met some incredible professionals as well as clients in my 25+ years as a PRSA member and volunteer in various chapters.  Better yet, many of those people have become confidants and friends.  I look forward to spending more time with you in 2020!  Have a comment? Reach out to me at lbcoster@costercommunications.com.


Lisa Brusio Coster
PRSA MD President

Letter from the 2017/18 President Claudia Ciolfi

It has been my privilege to serve as president of PRSA Maryland Chapter for the past two years. This honor has been one of the most rewarding experiences of my career. I’ve enjoyed working with the board of directors and chapter volunteers to better serve our members’ needs.

Together, we have expanded our professional and networking programs, increased member engagement, strengthened our connections with area PRSSA chapters, increased membership, and attracted a record-number of APR candidates; nine of whom are scheduled to sit for the APR exam in 2019.

Additionally, I have witnessed numerous members take their next steps in their careers by tapping into our network. It’s what I call channeling the “Power of PRSA.”

While I’ve enjoyed leading the chapter in 2017 and 2018, it’s time to hand over the reins. I’m pleased to announce that the 2019 president of PRSA Maryland Chapter will be Lisa Brusio Coster, president of Coster Communications, Ltd.

I know Lisa will continue to build on our successes and lead our chapter to new heights.

Thank you PRSA Maryland Chapter members, sponsors, and volunteers for supporting me and the board of directors for the past two years. I hope you will continue to lend us your support in 2019. Together we will unify, strengthen, and advance the public relations/communication profession and professional.


Claudia Ciolfi
President, PRSA Maryland Chapter
2017 and 2018


President’s Letter – November 2016


Daniel Dunne, APR

Daniel Dunne, APR

Special thanks are extended to Lisa Coster, President, Coster Communications, Ltd., and many others (listed below) for their leadership and expertise in conducting the judging for the 2016 PRSA Oklahoma City Uppercase Award nominations. Each year, PRSA chapters throughout the country conduct annual chapter award reciprocal judging – however, due to scheduling factors, the 2016 “Best in Maryland” award entries were judged by the PRSA Philadelphia chapter. We appreciate the support of our City of Brotherly Love PRSA chapter and look forward to celebrating this year’s PRSA MD “Best in Maryland” award recipients on December 8.

Lisa Coster (Chair), Coster Communications, LTD
Teri O’Neal, A. Bright Idea, LLC
Melissa Mauldin, A. Bright Idea, LLC
Anita Brightman APR, Fellow PRSA, A. Bright Idea, LLC
Katie MacNichol, A. Bright Idea, LLC
Cobey Dietrich, A. Bright Idea, LLC
Danielle Duran Baron, ABET
Jennifer Kellar APR, AECOM
Kelly Stoll, AECOM
Diane Devaney, Devaney & Associates, Inc.
Lindsay Hebert, Devaney & Associates, Inc.
Maureen Kilcullen, Maryland Department of Commerce
Susan Matthews Apgood, News Generation, Inc.
Sarah Hinder, Prometric
Dorothy Fuchs, Purple Dot Public Relations
Glenda LeGendre, Strategic Marketing and Communications
Nikki Bracy, Vitamin

On October 4, I started paying closer attention to the tracking of Hurricane Matthew as it worked its way closer to Florida. Why? Because West Palm Beach was projected to get hit with the storms full force (110 – 165 mile per hour winds). This meant that Devonshire, an Erickson Living retirement community, would be significantly impacted. My experience in navigating this crisis provided me an opportunity to learn, which I shared in this edition – read “Matthew Hones my Crisis Comm Skills.”

Lastly, in conjunction with attending the PRSA International Conference in Indianapolis on October 22-25, I was able to represent the chapter as an Assembly Delegate at the annual leadership meeting, as well as attend the PRSA Mid-Atlantic Regional Board meeting. Ten of the many highlights from my visit to the Crossroad of America include:

  1. Announcement that the 2017 PRSA International Conference will be held on October 8-10, 2017, in Boston, Mass., and the following year in Austin, Texas.
  2. Selection of new Director, Mid-Atlantic District, Samantha Julie Villegas, APR, president, SaVi PR, LLC, Washington, D.C.
  3. Anthony D’Angelo confirmed as Public Relations Society of America’s 2018 National Chair.
  4. PRSA launches member only mobile app.
  5. New APR campaign initiative (“It Takes Apro”), PRSA.Org experience, PRSA chapter promotion platform (“Get Connected”), and web-based development resources (http://EasySites.PRSA.org), all coming soon.
  6. Approved vendor will be available to serve as a resource for chapter award judging.
  7. District Seed Program established that will provide funding to chapters for enhanced programming.
  8. PRSA members’ saving center created that will provide members discounts on a variety of products and services.
  9. New Chapter Resource Guides will be distributed soon.
  10. More interactive MyPRSA Communities web-based communication platform that continues to grow in member use and serves as a valuable resource for communication professionals.

At this year’s PRSA International Conference, pioneering U.S. Astronaut Captain Scott Kelly, mentioned that the “sky is not the limit” and that each of us should always be reaching for the boundless opportunities on the horizon. As many chapter members have already started planning 2017 goals, it’s important to keep in mind one of Captain Scott’s valuable life lessons — “team work is what makes the dream work.” Or put another way, if you want to climb a great mountain, its cannot be done alone.

I wish you continued success – keep dreaming and reaching beyond the stars.

Dan Dunne, APR
President, PRSA MD

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors