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Meet Chapter Member Dr. David Marshall, Morgan State University

For August, we talked with the Chapter member Dr. David Marshall, Professor and Chair of Strategic Communication at Morgan State University. Dr. Marshall speaks about his love for Public Relations and his students at Morgan State.

Where did you grow up?

I’m Baltimore raised and bred. I went to public schools here. Then I went to a private high school and then to Morgan. I’m also a Morgan grad, so that makes my job much more fantastic because I feel that I am coming back to the institution that gave me so many opportunities.

In fact, almost every success I can trace in my professional career, I can tie to some professor, some influence at Morgan who has helped me along the way. So, it’s really quite refreshing to be there.

How long have you been a member of PRSA and what made you decide to join?

I have been a member since March of 2018 when I took my job as professor and chair of the Department of Strategic Communication at Morgan State. The dean wanted us to have a very close and strong relationship with our professional organizations. So, I reached out to the good people there and I got hooked up right away. Claudia Ciolfi, who was PRSA Maryland chapter president last year, was just awesome and got me connected and introduced us around. And the other part of the dean’s initiative at Morgan at our School of Global Journalism and Communication is a need to not only have academic credentials for people who are teaching students aspiring to be in public relations and strategic communications, but also substantial experience. He has indicated that he also wants them to have a very strong relationship with PRSA and particularly finds great value in the APR.

Can you talk a little bit about how journalism has impacted your PR career and what it’s done for you?

It’s amazing because I think we see this trend of people being in media and then moving to PR. I think these are the people who do really well in PR because they understand the role of the media. They can put together media releases in such a way that captures the attention of the assignment desk. Having been in the media, we all know that sometimes what gets talked about in the morning story meeting at the reporters’ table is based on the relationship the reporter has within the community. A news station has values. It has a mission statement. It has metrics. And, so I think people who’ve been on the other side of journalism who are now in PR understand they have to know the values of the media organizations. So, I’m very grateful for my experience in media because I think it helps me understand these two bodies are not at odds with each other, that they’re doing separate things.

What do you love most about the PR field in general? What drives you the most?

I think it’s the opportunity to inform and to provide information in such a way to help audiences really understand the vision, mission, values of an organization. I think the educational arm is really key in helping organizations and businesses build very strong relationships with their publics and then given the outcomes that an individual company or organization wants. Building on those relationships, they can help move people to act in a way that’s beneficial to everyone. I think that’s very fascinating.

What is one thing industry-related or not that you have learned in the last month?

I just went to a workshop sponsored by the Dow Jones News Fund at Western Kentucky University. We got our hands on a lot of technical tools to use for storytelling and how you can use that to also influence people. I learned how to fly a drone and I’m thinking about getting a license. It’s a tool that’s been used a lot in journalism, but I don’t know that we’ve used it in such a powerful way to sort of help tell organizational individual stories. And that power of using different types of visual elements to tell a story…it’s beyond what I ever thought was possible.

Credit: Western Kentucky University

What inspires you the most?

I think what really inspires me is that I am teaching students at Morgan, many of whom are coming from circumstances that are very challenging. And every day, they get out of bed and they come to school and they’re ready to engage and they see this as an investment and what’s going to happen to them that they know they have an opportunity. That is the thing that really does inspire me, especially in a media sort of frenzy that paints students and particularly students of color as being crime-engaged or not really participating fully in society. That’s the thing that really inspires me because I am seeing every day that this is not the typical young person in the city of Baltimore. They really do have hopes and dreams and aspirations that go far beyond where they are and that they’re willing to give it a try.

How would you define success?

For me, success is defined as a student who has come through our program at Morgan. And as the president is shaking their hand on one end of the stage and an employer in public relations is on the other hand saying, welcome to our firm or to our company. That is really the biggest measure of success for us at the university level because it lets us know that whatever it is that we’re doing in the classroom does have some salience or relevance to people in the industry.

Where would you like to retire?

I don’t know where I’m going to be, but I know one thing is for sure, wherever I am there’s got to be a direct route for wherever I am to BWI..

Connect with Dr. Marshall on LinkedIn.

Meet Chapter Member and Volunteer Allison Mayer, APR

For July, we talked with Maryland Chapter member Allison S. Mayer, APR, Deputy Chief of Staff, Office of the Governor. Allison tells us why she joined PRSA, what she loves the most about PR, who inspires her, and more.

How long have you been a member of PRSA and why did you join?

I joined in 2004, fresh out of college, as a member of the Charleston, SC chapter. I wanted to grow my portfolio, make friends and build leadership potential.  I served that chapter as president in 2010.

What do you enjoy most about volunteering for PRSA?

Volunteering allows me to stay engaged in the profession and mentor the next level.  For example, I volunteer on the accreditation committee for this chapter. I also judged the Agriculture Special Interest Group awards this year. While agriculture is not a field I work in, judging provided accreditation points for my APR, keeping it active. Volunteering shows engagement in the chapter and/or leadership.

What is your current position in the State of Maryland Governor’s Office?

As deputy chief of staff, I oversee a portfolio of agencies, including transportation, commerce, the secretary of state office, and a handful of others that focus on business and infrastructure.

Before taking the role this past February, I led communications at the Commerce Department. My background is in the maritime industry. My typical day involves engaging with the agencies, communicating with various secretaries to find out their priorities or challenges, and troubleshooting to advance the governor’s priorities.

What do you love most about the PR field?

It’s more than media relations; it’s problem solving and troubleshooting while trying to earn public trust for the organization. It’s challenging but rewarding. I’ve always had an outgoing personality.

How do you define success?

I try to strive for professional goals and a work/life balance. Some days are easier than others!

Who inspires you?

I’ve had several female mentors. An early one was my boss at the Port of Charleston who oversaw the public affairs of the port and moved up in a male-dominated field. She taught me how to build credibility with controversial issues. I also admire Nikki Haley.  When she was governor (South Carolina), it was inspiring to watch her on the national and international stage.

What’s one thing ­– either industry-related or not – that you learned in the last month?

I learn something new every day given the breadth of issues I’m tackling. I’ve made it a priority to go on tours to learn about different transportation projects and assets, for example, the construction of the Purple Line of the Metro and the reconstruction of Howard Street Tunnel by CSX. 

What’s something about you (a fun fact) that not many people know?

I used to be a certified Jazzercise instructor, but my certification has lapsed. It was a fun way to combine dance and activity.

What’s the last book you read?

“The Food Explorer,” by Daniel Stone. It’s the true story of a young botanist who worked for the USDA and traveled to foreign lands to introduce different foods to the U.S. We can thank him for introducing us to avocados!

Where did you grow up and where would you like to retire?

I grew up in Lexington, South Carolina, near the state capital. As for retirement, the South Carolina coast is my favorite place, but my husband talks about a ranch out West.

If you had to eat one meal every day for the rest of your life, what would it be?

Variety is too important to pick just one, but if I had to choose, it would be pasta.

Connect with Allison on LinkedIn.

imre: Employee Needs Leads Decision to Move Office

Submitted by Jill Wroblewski, Senior Program Director, Public Relations, imre

After more than 26 years in the Baltimore area, imre will move from its current office in Sparks, MD to Towson. Diving into the why move now and why Towson gives us a peak at how a PR agency lives its brand with a commitment to its staff – and how it uses research to yield decisions.

The catalyst for change came as imre needed more space to keep adding employees to its fast-growing marketing communications agency. CEO Dave Imre and President Mark Eber wanted to make sure the new locale would be convenient for 80 percent of its local workforce and would accommodate future growth. Taking staff’s needs in consideration, they utilized a heat map using employees’ ZIP codes that helped narrow the possibilities down to between Hunt Valley and Mount Washington. They then considered staff’s needs for easy access to dining and fitness among other conveniences. In the end, Towson won.

“We wanted a place with lots of light, collaborative working spaces where you could walk to great restaurants, go to the gym.  We will also be sure to utilize the kitchen space; which will be our focal point, since a lot of our employees work and gather in the kitchen,” said Eber.

Towson’s burgeoning core — with more retail and restaurants on the way — fit the bill. Imre, which has offices in New York and Los Angeles, had previously been located in Towson, but moved north to Sparks 12 years ago. The firm will be moving its 95 employees on November 1, 2019. The new offices, located at 210 West Pennsylvania Avenue, will be able to house 149 people.

The new office will include large conference spaces, a sprawling modern kitchen and an outdoor patio where employees can work in warmer weather. The goal is to create a technology-friendly space with multiple outlets to plug devices in and big TV screens.

Imre expanded in October 2018, with the acquisition of JMPR, a boutique firm in Los Angeles whose clients include Infiniti, Bugatti and Airstream.  Founded in 1993 and owned by David Imre and Mark Eber, the agency has a 26-year history of delivering meaningful results for some of the world’s leading brands through full-service creative, social, digital marketing and public relations services. Imre’s client roster includes brands such as, 3M, AstraZeneca, Dickies, John Deere, NFL, Pfizer, STIHL, T. Rowe Price and Under Armour.

 

Meet Chapter/Board Member Courtney Benhoff

This month, we talked to Maryland Chapter member Courtney Benhoff, regional communications manager at Erickson Living, while she took some time to walk around the Erickson Living campus getting her steps in on a picture-perfect day.

How long have you been a member of PRSA and why did you join?

I joined PRSA back in 2013 when I was new to the Public Relations (PR) industry having recently transitioned from publishing world into PR. My background in publishing translated well but I wanted to educate myself on best practices and get up-to-speed in regards to the latest trends in the industry.

 

What do you enjoy most about being a board member and volunteering?

The professional and personal connections that you make are what I enjoy most about serving on the board. The relationships that you build can also become invaluable. When it comes to volunteering, I enjoy that it lets me explore different paths than what I do in my day-to-day, which provides a great education and overall learning experience.

What is your current position at Erickson Living?

I am the Regional Communications Manager, which means I handle external communications, public relations, social media, and crisis communications for a portfolio of continuing care retirement communities throughout the United States. I share positive stories about our residents and staff to strengthen the position of our communities and enterprise in an increasingly competitive marketplace.

What do you love most about the PR field?

I love the opportunity to tell stories. I also love that as the industry continues to evolve, PR consistently challenges us to be creative and try new things.

Who inspires you?

On a personal note, my family inspires me. I always want to do and be the best for them. Professionally, my team at the office is a wonderful source of inspiration. I’m fortunate to be part of a team that is incredibly supportive and collaborative. I am always learning something new from them as they provide constant education. Finally, I would be remiss if I didn’t mention our residents, whose lessons and life experience inspire me every day.

What’s one thing you learned in the last month? Professional or personal.

A recent PRSA course in Digital Communications reinforced to me the increasing value of data-driven PR. It’s so important that you understand the role measurement plays in the industry and the crucial impact it can have on strategy.

What’s something about you not many people know? A fun fact.

Both my daughter and I were born on Super Bowl Sundays.

What’s the last book you read?

A recent favorite was Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou

Where did you grow up?

I grew up right here in Baltimore, in the Towson and Lutherville areas.

What’s one career tip or piece of advice you’d share with others based on your experience?

Be proactive! Remember that you’re the only one in control of your career. 

Connect with Courtney via Email, LinkedIn or Twitter

 

Special Thank You to Our Volunteer Judges!

In April, we put the call out for volunteers to help judge the Agriculture Relations Council Golden ARC Awards. These volunteers not only heeded the call but went above and beyond to get it all done.

 A HUGE THANK YOU TO:

Christine Barnhart APR 

Lisa Brusio Coster, Coster Communications, LTD

Malissa Carroll, University of Maryland School of Pharmacy

Rebecca Ceraul, University of Maryland School of Pharmacy

David Curley, Sandy Hillman Communications

Jeffrey Davis APR, Van Eperen*

Laurie Farrell, Mission Street Communications

David Harrison, Harrison Communications

Shawn Herne, Babe Ruth Birthplace Foundation, Inc.

Ashlene Larson, Planit*

Tia Malloy, Conteur Communications*

Allison Skipper Mayer APR, Maryland Department of Commerce

Kaitlyn McCoach, Weber Shandwick

Erika Murray     

Amanda Wolfe, University of Maryland School of Pharmacy

Phillip Yerby, Weber Shandwick*

*Special TX to Jeff Davis, Ashlene Larson, Tia Malloy, and Phill Yerby for taking on extra entries at that last minute!

What’s next? Celebrating our Best in Maryland Awards! Call for Entries is open now! Click here for more information on how to get your entries in today!

Meet Chapter Volunteer David Harrison

This month, we caught up with volunteer David Harrison. David is the 2019 Best in Maryland Chair (a position he’s held twice before) and a past board member and chapter president. 

In his day job, David is principal of Harrison Communications, specializing in overall communications strategy, earned, social and owned media primarily for professional associations. 

When and why did you first join PRSA?
I joined when I was new to the field in 2000, primarily for networking.

What do you enjoy most about being a board member or volunteers?
When I first chaired BIM in 2015, we saw an opportunity to rejuvenate the program and encourage new people to become active in the chapter. I have since served on the board and as president. This year, I’m excited to chair BIM again and we have a new twist on the event that’s going to make it fresh and fun. BIM is the one opportunity we all have every year to celebrate the holidays, reflect on the great work of our PR community and connect with each other.

How did you become your own boss? 
Going out on my own was a professional passion I wanted to pursue. I wanted to be entrepreneurial, and I just jumped into the cold water. That was 12 years ago, and I’m very happy.

What do you love most about the PR field?
Every once in a while, you really can cause positive change. An example is a project I recently worked on with Abel Communications for the Wayland Baptist University women’s basketball team, the Flying Queens. Our goal was make the program more visible as they pursued enshrinement in the Naismith Memorial Basketball Hall of Fame. Our work has been credited with helping to achieve that goal; I’m excited that the team will be enshrined later this summer.

How do you define success?
I separate personal and professional success. Professional success is everything that it indicates: career growth and financial goals. Personally, it’s about feeling good about who you are, being a strong spouse, parent, family member and friend.

Who inspires you?
David Letterman. He’s naturally funny, incredibly gifted, but also – admittedly — flawed. He is constantly evolving and improving himself. Clearly, his life’s ambition was to host the “Tonight Show,” but when it didn’t happen, he found a new path.

What’s one thing – either industry-related or not – you learned in the last month?
How to throw an axe! (see photo)

What’s something about you (a fun fact) that not many people know?
I’ve never met a microphone I didn’t like. I served as the “voice of god” at an association conference, and I love the stage production aspect of conferences.

What’s the last book you read?
The biography, Shout!: The Beatles in Their Generation by Philip Norman. I found it fascinating.

Where did you grow up and where would you like to retire?
I grew up in Pikesville (MD) and I would like to retire at a beach. TBD – I can’t even think about it!

If you had to eat one meal every day for the rest of your life, what would it be?
A 24-hour Las Vegas buffet

Contact David at 
Harrison Communications
david@harrisoncommunications.net
410-804-1728
@harrisoncomm

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors