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PRSA MD Service Opportunity: Call for Judges for Wisconsin PRSA Awards

It is that time of year again where our chapter performs a valuable service for another PRSA chapter around the country – the judging of their chapter’s annual professional awards.

This time we are being called to judge The Northeast Wisconsin Chapter awards. https://prsanewis.org/index.php

This service is invaluable because without judges PRSA chapters would not have a ready remedy to celebrate the hard work and professional achievements of PRSA members.

Of course, this act is reciprocal.

Because of our participation in this, it allows our Best In Maryland entries to be judged by a sister PRSA chapter later this year. We are expecting an announcement soon about what chapter will be judging us this year for our December BIM awards.

With that said, I am soliciting your help. We will need at least 20 volunteers to participate in this year’s judging.

Here are the touchpoints:

1. If you won a PRSA MD Best in Maryland Award last year or your company did, this is a great way to pay your win forward. Your award was made possible because other PRSA members around the country volunteered their time to look at your entries.

2. If you want to submit an award this year for PRSA MD BIM, this is a good chance to see what the judging process is so that you can form a strategy when our BIM call for entries goes out later this year.

3. If you want to see what other PRSA professionals are doing around the country with campaigns, this is a great opportunity to get a look at the landscape of work in another part of the country especially with COVID communications.

If you can help, please send me an email: david.marshall@morgan.edu letting me know that you are willing to participate.

The entries are expected to be delivered to PRSA MD this weekend, and all entries are due back to NE Wisconsin on March 27.

I will be in touch with further directions once I receive your email saying you can volunteer.

Thanks so much for considering this meaningful service opportunity. It would be great to hear from volunteers by this Saturday.

Best to all, and thanks for being a member of PRSA MD.

David Marshall, Ph.D., APR
PRSA MD Chapter President

PRSA Maryland Bestows 47 Awards at First Virtual ‘Best in Maryland’ Gala

The Public Relations Society of America Maryland Chapter bestowed 47 Best in Maryland (BIM) awards in 26 categories, including a new COVID-19 category, as well as five professional awards during a virtual gala and awards show held on December 10, 2020.

For the second year in a row, the Best in Show award was presented to Sandy Hillman Communications, this year for “Apollo 11 50th Anniversary at Kennedy Space Center Visitor Complex.”

Maryland Auto Insurance won the most BIM awards (seven), followed by Crosby Marketing Communications with six.

BIM 2020 award submissions were judged by the PRSA Hoosier Chapter. The event was emceed by Tia Malloy, following an introduction by outgoing chapter President Lisa Brusio Coster. Following is a list of all awardees:

Professional Awards
Lifetime Achievement (20+ years) – Kenneth R. Smith, APR
Paul E. Welsh (10+ years) – Courtney Benhoff, Erickson Living
Partner of Distinction – Beyond Definition
Educator of the Year – Melanie Formentin, Towson University
PR Team of the Year – Abel Communications
Kathleen Kelly Scholarship – Faith Schanck, Hofstra University

Best in Maryland Award Winners
Programs
COMMUNITY RELATIONS
Best in Maryland: HASA Partners with BOPA as “Access and Inclusion Partner” – Abel Communications
Award of Excellence: Community Comes First in West Baltimore Hospital Acquisition – LifeBridge Health

COVID-19 COMMUNICATIONS
Best in Maryland: Promoting COVID-19 Relief Fund to Support America’s Veterans – DAV and Crosby Marketing
Award of Excellence: Helping the Military Community Navigate the Impacts of COVID-19 – Military OneSource and Crosby Marketing
Award of Excellence: United Way of Central Maryland’s COVID-19 Communications – Sandy Hillman Communications

EVENTS AND OBSERVANCES < 7 DAYS
Best in Maryland / Best in Show: Apollo 11 50th Anniversary at Kennedy Space Center Visitor Complex – Sandy Hillman Communications
Award of Excellence: Project Sanctuary Comes to Maryland – Devaney & Associates, Inc.
Award of Excellence: St. John Properties $10M Bonus Announcement – Planit

EVENTS AND OBSERVANCES > 7 DAYS
Best in Maryland: Made Possible By Viewers Like You: Celebrating 50 Years of MPT – Maryland Public Television
Award of Excellence: Work Zone Safety – Maryland State Highway Administration

INTEGRATED COMMUNICATIONS
Best in Maryland: DAV Victories for Veterans PSA Campaign – Crosby Marketing and DAV
Award of Excellence: “Designed by Moms” Family Birthplace Campaign – Devaney & Associates, Inc.

INTERNAL COMMUNICATIONS
Best in Maryland: I’m Dedicated to my C.R.A.F.T. – Chesapeake Employers’ Insurance Company

MARKETING
Best in Maryland: FineFix – Maryland Auto Insurance
Award of Excellence: BGE Fairy Tale Campaign – Baltimore Gas & Electric
Award of Excellence: Maryland 529 Marketing Campaign – The Hatcher Group

MULTICULTURAL PUBLIC RELATIONS
Best in Maryland: FineFix – Maryland Auto Insurance

PUBLIC SERVICE
Best in Maryland: #StopScammersSunday – BGE
Award of Excellence: Active Shooter Preparedness Seminars – Chesapeake Employers’ Insurance Company
Award of Excellence: MD Move Over Campaign – Chesapeake Employers’ Insurance Company

Components
ADVERTORIALS
Best in Maryland: FineFix – Maryland Auto Insurance

ANNUAL REPORTS
Best in Maryland: Tuerk House 2018-2019 Annual Report – Devaney & Associates, Inc.

BEST USE OF INFLUENCER COMMUNICATION
Best in Maryland: FineFix – Maryland Auto Insurance

BROCHURES – Print
Best in Maryland: E-ZPass Maryland: The Broulder – Van Eperen
Award of Excellence: MD Move Over Pamphlet – Chesapeake Employers’ Insurance Company

CREATIVE TACTICS – Assoc/Nonprofit/Govt
Best in Maryland: E-ZPass Maryland on Wheels – Van Eperen
Award of Excellence: Washington Dulles International Airport Takeover – Kaiser Permanente and Crosby Marketing

CREATIVE TACTICS – For Profit
Best in Maryland: Conrad Siegel’s “Investment Committee Meeting in a Box” – Abel Communications

EDITORIALS/OP-ED COLUMNS
Award of Excellence: State Highway Administrator Appeals to Drivers Approaching Work Zones – Maryland State Highway Administration

FEATURE STORIES
Best in Maryland: United Way of Central Maryland’s FISH Project – Sandy Hillman Communications

MAGAZINES/NEWSLETTERS – Digital
Best in Maryland: Photo Solutions – Coyle Studios

MEDIA RELATIONS – Assoc/Nonprofit/Govt
Best in Maryland: Reading Partners – Collins + Co.
Award of Excellence: Ingenuity Project Media Relations Campaign – Devaney & Associates, Inc.
Award of Excellence: NAA’s Rent Control & Housing Affordability Media Relations Campaign – Abel Communications

MEDIA RELATIONS – For Profit
Award of Excellence: Live! Casino & Hotel’s Chef Ed Competes on Chopped – Stanton Communications, and Live! Casino & Hotel

PUBLIC SERVICE ANNOUNCEMENTS (PSA)
Best in Maryland: DAV Victories for Veterans — Bobby & Carmen PSA – Crosby Marketing and DAV
Award of Excellence: The Good In You PSA – Crosby Marketing and HRSA

PUBLICATIONS
Best in Maryland: 2020 Scholarly Journals Catalog – Johns Hopkins University Press

RESEARCH/ EVALUATION
Best in Maryland: FineFix – Maryland Auto Insurance

SOCIAL MEDIA – Assoc/Nonprofit/Govt
Best in Maryland: FineFix – Maryland Auto Insurance
Award of Excellence: MilSpouse Appreciation Day – Crosby Marketing and Military OneSource
Award of Excellence: Move Over Law Safety Campaign – Maryland State Highway Administration

VIDEOS
Best in Maryland: Afya Video – The Hatcher Group
Award of Excellence: Virtual Ribbon Cutting for Watkins Mill Interchange – Maryland State Highway Administration

WEBSITES
Best in Maryland: Secom, LLC Website Redesign – IMPACT Marketing & Public Relations
Award of Excellence: FineFix – Maryland Auto Insurance
Award of Excellence: New Project Portal Explains Highway Construction – Maryland State Highway Administration

BIM 20 sponsors included Abel Communications; Bay Media, Inc.; Pixilated; Researchscape; The Hatcher Group; HBP; and Dr. David Marshall, APR, and PRSA-MD president-elect.

The Maryland Chapter of the Public Relations Society of America was established in 1961 to help public relations and communications professionals stay connected professionally and personally. As part of the nation’s largest organization of communication professionals, PRSA Maryland offers networking, training, resources and support to help members in their practice of public relations.

The results are in: Congratulations to 2020 Best in Maryland Finalists!

The following organizations will win a Best in Maryland or Award of Excellence.

Attend the gala on December 10, 2020, for the reveal.

Now it is time to celebrate. Please join us on December 10, 6:00 – 7:30 PM for our 2020 Virtual Best in Maryland (BIM) Awards Gala! During the evening, we will announce winners in 26 categories. We will also honor our professional award recipients including Lifetime Achievement, Paul E. Welsh, Educator of the Year, Rising Star, Partner of Distinction, and PR Team of the Year. And the top prize, Best in Show, will round out our night, so stay seated even after your first win!

The event is free so bring the whole team. Register today. All you need to do is BYOB, find a comfy chair and let the celebration begin! We will host a bartender, games, polls, virtual sponsor booths, and giveaways. Have a question? Contact us at info@prsamd.org or 443-283-8060.

Support the event while increasing your organization’s visibility!

We have unique sponsorship opportunities available.

Chapter member Ashlene Larson has been selected by The Daily Record to receive one of its 2020 Leading Women awards

Ad Agency Leader Ashlene Larson Named One of Maryland’s 2020 Leading Women

The Daily Record Recognizes the Next Generation of Maryland’s Women Leaders

Ashlene-LarsonBaltimore, Md., (October 15, 2020) — The Daily Record selected Ashlene Larson, director of public relations and social media for the award-winning, Baltimore-based advertising agency, Planit, to receive one of its 2020 Leading Women awards.

“This year’s Leading Women are professionally accomplished, involved in their communities and committed to making a difference and inspiring change,” said Suzanne Fischer-Huettner, group publisher of The Daily Record. “They are the next generation of leaders in Maryland, and The Daily Record is pleased to recognize their achievements.”

The Daily Record’s Leading Women awards honor women who are 40 years of age or younger for the accomplishments they have made so far in their careers. A panel of previous Top 100 Women and Leading Women winners selected the honorees based on their professional experience, community involvement and commitment to inspiring change.

“We are thrilled, but not surprised, that Ashlene was named to this year’s Leading Women honorees,” said Matt Doud, president and co-founder of Planit. “While she certainly brings a unique and critical perspective to the field of public relations, resulting in worldwide news stories for our clients, it is her passion – her commitment – to mentoring the next generation of PR professionals and her never-ending crusade to elevate working moms that make her an invaluable leader. Ashlene has helped architect policies for the betterment of all employees at Planit while simultaneously serving as a changemaker, a mentor, and an unstoppable force in our industry.”

Larson moved to Baltimore from Canada in 2009 during a recession, continuing a career in PR where she immediately had to assimilate to an entirely different country, American culture, and the PR/media market. Ten years later, Larson leads an award-winning PR team at Planit. Due to her strategic leadership and vision, Planit’s PR & Social Team won the Public Relations Society of America (PRSA) Maryland’s 2019 PR Team of the Year.

Larson is an active pillar in the community. She is a volunteer within the PR and advertising agency, but also within the community via Girl Scouts and St. Vincent de Paul. She currently serves on the Board of the American Advertising Federation (AAF) of Baltimore, a position held since 2015, where she also chairs the PR Committee and is the current Second Vice President. Through this volunteerism, she has traveled to Annapolis on behalf of the Federation’s members and the advertising community to oppose a digital tax, which was recently voted down. Larson is a published thought leader featured in WYPR, the Baltimore Business Journal, the Baltimore Sun, and more. She also gives back to the industry through speaking engagements with Public Relations Society of America (PRSA) Maryland and the AAF on the topics of crisis communications and PR, and by serving as a judge for the PRSA Maryland ARC Awards in 2019.

To view The Daily Record’s complete list of Maryland’s 2020 Leading Women, visit https://thedailyrecord.com/leading-women/winners/.

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About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, Kiddie Academy, Sheetz, Barclays US, and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year® Award, and Advertising Age’s Small Agency of the Year.

We’re moving ahead and celebrating our successes!

Best in Maryland Call for Entries is now open! Early deadline is August 31, 2020; final deadline is September 15, 2020.

Remember a time before the pandemic when you completed an award-worthy project, campaign or single tactic that wasn’t tied to COVID-19? And, can you believe you have produced more incredible work because of coronavirus?

We want to celebrate all of those accomplishments with the 2020 Best in Maryland Awards. This year’s program will feature two new awards recognizing how PR and Communications Professionals have stepped up to the challenges brought to us by this year’s pandemic and the racial justice movement.

  • COVID-19 COMMUNICATIONS (Campaign Award) – 2020 has been particularly crisis-oriented as the entire world continues to deal with a global pandemic. This new category includes programs designed to address issues resulting directly from the novel coronavirus and its effects on industry throughout the world. Entries can entail any work done to address COVID-19-related issues through the time of the award deadline. Given the circumstances of this pandemic, leniency will be employed when considering supporting documents, research, and results.
  • DIVERSITY & INCLUSION (Professional Award) – PRSA Maryland is committed to building consciousness by increasing visibility of D&I standards, resources and best practices for racial, ethnic, religious, sexual orientation, and gender differences, as well as diverse skill sets, mindsets and cultures at all levels of the organization. This award recognizes PR firms and organizations that have developed strategies, established more diverse workplace environments, and have established management programs to help minority groups and LGBT practitioners move up the employment ladder.

We will celebrate virtually and creatively in December, toasting to the achievements of our colleagues and friends.  Details TBA.

Best in Maryland also honors those who have made great contributions to our profession and provides a communications student with a scholarship!

Click here for categories, guidelines and more!

–Industry News