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Call for Judges for Agriculture Relations Council 2019 Golden ARC Awards

The PRSA Maryland Best in Maryland Awards Committee is looking for a few (or many) PR pros to serve as judges for the Agriculture Relations Council Golden ARC Awards. Judging is expected to begin mid-May and last approximately two to three weeks (exact dates TBD).
As a judge, you will have the opportunity to review the entries and gain some insider knowledge. And, since you will be joining a team, judging provides an opportunity to connect with other Maryland Chapter members and to share ideas.

Are you an APR? You can get continuing education credits for judging.

What skills are required to be a judge? A firm understanding of effective public relations practice, and experience in the profession. Your time commitment can be as little as two to three hours to judge a complete category or more if you wish to judge additional categories.

Where does this take place? Well, there are options … You can host a group in your office. Make it a staff event, if you would like. If you prefer to meet other members, you can join another group. Trouble getting out of the office? You also can judge virtually. We will assign you a team and send you the entries electronically. Just let us know and we will do some match-making.

Sound interesting? Get more information and sign up via this short survey by Friday, May 3. If you have a team – your staff, department employees or a group of peers – just inform us via the survey and provide the key contact. If you do not have a team, we will find a partner for you.

Finally, we welcome as many judges as possible (the more judges, the less categories each team has to review) so feel free to recruit a colleague or two to be part of your team. Simply share this link and we will do the rest.

Questions? Give us a call at PRSA Maryland Chapter office at 301-725-2508 or email info@prsamd.org.

PRSA Maryland Chapter Bestows 44 “Best in Maryland” and Professional Awards

Best in Show Winners: Pictured left to right are: Chuck Fitzgibbon, Weber Shandwick, and members of Chesapeake Employers Insurance’s  Communications team:  Jim Taylor; Claudia Ciolfi; Dianna Fornaro, APR; Donna Wilson; Meaghan Yurek; Carolyn Gutermuth; and Archie Johnson.

The Public Relations Society of America Maryland Chapter (PRSA MD) presented its 2018 Best in Maryland awards December 11. Best in Maryland showcases exemplary efforts in public relations, communications, and marketing by PR firms, solo practitioners, marketing agencies, associations, and corporate communications teams. Kate Amara, reporter, and Barry Simms, I-Team reporter, both at WBAL-TV in Baltimore, emceed the Best in Maryland Gala and Holiday Party, December 11, at Martin’s West in Baltimore.

The 2018 Best in Show, the top BIM winner from all categories, was awarded to the Towson-based Chesapeake Employers’ Insurance Company for its, “Let’s Work to Reduce Opioid Addiction Now” reputation/brand management campaign.

Best in Maryland is the top award in each category, followed by the Awards of Excellence, if appropriate. The following are winners in the PR campaigns category:

Community Relations
Award of Excellence: Hope Lives Here Fundraising Program, Chase Brexton Health Care and  Devaney & Associates

Crisis Communications
Best in Maryland: Hurricane Harvey & Irma Response, Erickson Living

Events and Observances fewer than 7 days
Best in Maryland: Sheetz Launches Made-to-Order Cafe in Charlottesville, Planit
Award of Excellence: Beyond Bars 25th Anniversary commemoration, Girl Scouts of Central Maryland

Events and Observances more than 7 days
Best in Maryland: Belair Road Supply Centennial Anniversary, Clapp Communications

Integrated Communications
Best in Maryland: Integrace Brand Awareness Campaign, Integrace and Devaney & Associates
Award of Excellence: New Laws Campaign, Maryland Auto Insurance

Internal Communications
Best in Maryland: Be a Customer Service Superhero, Chesapeake Employers’ Insurance Company
Award of Excellence: 2017 Employee Engagement, Building a Better Workday, LifeBridge Health

Marketing
Best in Maryland: We Love Lifting You Higher, BWI Thurgood Marshall Airport and Weber Shandwick
Award of Excellence: BGE Lighting Discount Campaign, BGE

Multicultural
Best in Maryland: New Laws Campaign, Maryland Auto Insurance

Public Service
Best in Maryland: Raising Awareness of the Maryland Poison Center, University of Maryland School of Pharmacy
Award of Excellence: Annual Check-Up Campaign, Carroll Hospital and Devaney & Associates
Award of Excellence: New Laws Campaign, Maryland Auto Insurance

Reputation/Brand Management
Best in Maryland: Let’s Work to Reduce Opioid Addiction Now, Chesapeake Employers’ Insurance Company

The following are the winners in the category of PR components:

Advertorials
Best in Maryland: Spanish-language Advertorials, Maryland Auto Insurance

Annual Reports
Best in Maryland: Building Stronger Connections – 2016 Annual Report, Chesapeake Employers’ Insurance Company
Award of Excellence: Maryland/DC 2017 Annual Impact Report, The Nature Conservancy in Maryland/DC

Blogs
Best in Maryland: Flooding the Swamp: Pocomoke Restoration, The Nature Conservancy in Maryland/DC
Award of Excellence: Van Eperen Voices, Van Eperen

Creative Tactics – Assoc/Nonprofit/Govt
Best in Maryland: Maryland Auto Minute, Maryland Auto Insurance

Editorial/Op-Ed Columns/Story Placement
Best in Maryland: Don’t Trash Maryland, Maryland Department of Transportation State Highway Administration
Award of Excellence: Private Sector Solutions, Public Sector Challenges, Greater Baltimore Committee
Award of Excellence: Voice of America, Van Eperen

Magazines/Newsletters – Print
Best in Maryland: A Healthy Dose Magazine, Carroll Hospital and Devaney & Associates

Media Relations – Assoc/Nonprofit/Govt
Best in Maryland: Integrace Media Relations Campaign, Devaney & Associates
Award of Excellence: The Investment Gap in Spending on Infrastructure, American Society of Civil Engineers & News Generation, Inc.

Media Relations – For Profit
Best in Maryland: Charm City Bluegrass Festival, Planit
Award of Excellence: Supporting PC44 and Maryland’s Electric Vehicle Goals, Baltimore Gas and Electric
Award of Excellence: CBRB Mid-Atlantic President Media Tour, Clapp Communications

Publications
Award of Excellence: 2018 Scholarly Journals Catalog, JHU Press Journals Division

Social Media – Assoc/Nonprofit/Govt
Best in Maryland: “Victories for Veterans” Social Media Video Series, Crosby Marketing Communications
Award of Excellence: Securing America’s Future: The Power of Liberal Arts Education, Van Eperen and Council of Independent Colleges

Social Media – For Profit
Best in Maryland: Powering Lives Through Corporate Citizenship, BGE

Videos
Best in Maryland: SPARK Incubator – JPEO-CBRND, A. Bright Idea
Award of Excellence: Overcoming Opioids, Maryland Public Television

Websites
Best in Maryland: ForYourMarriage.org Relaunch, Crosby Marketing Communications

Click here to read winning entries summaries.

Professional and leadership awards were also given and include:

  • Lifetime Achievement Award – Pattie Yu, nationally recognized communications counselor and founder of Maryland PR agency, The Yu Crew
  • Educator of the Year Award – Tania Rosas-Moreno, Ph.D., associate professor of Communication at Loyola University Maryland
  • Rising Star Award – Catherine Gordon, associate, Client Experience, Weber Shandwick, Baltimore
  • PR Team of the Year Award – Lisa Brusio Coster, president of Coster Communications, and Dorothy Fuchs-Yeager, president of Purple Dot PR
  • Partner of Distinction Award – Mariner Management & Marketing in Columbia, MD, an association management firm that has been servicing PRSA MD for 13 years

Click here to read more on our professional award honorees.

The 2018 sponsors were Coster Communications, Purple Dot PR, Coyle Studios, Lisa Fargnoli, and In Tandem Design.

Click here to see who was there.

About PRSA Maryland
The Maryland Chapter of the Public Relations Society of America (PRSA Maryland) helps public relations and communications professionals stay connected professionally and personally. As part of the nation’s largest and foremost organization of communication professionals, PRSA Maryland offers networking, training, resources and support to assist members in practicing public relations at the speed of communication. Click here to learn more.

Pattie Yu to Receive PRSA Maryland Chapter’s Lifetime Achievement Award

By Jeffrey Davis, APR

Pattie Yu, nationally recognized communications counselor and founder of Maryland PR agency The Yu Crew, will receive top honors as the Lifetime Achievement recipient at the 2018 Best in Maryland Gala, the Public Relations Society of America Maryland Chapter’s annual awards event on Dec. 11.

Yu will be acknowledged for her distinguished visionary leadership and her tireless commitments to mentorship and volunteerism. She has worked with several well-respected national public relations firms, including Porter Novelli and Fleishman-Hillard. She has 35 years of experience as a professional communicator, including The Yu Crew which she founded seven years ago. Yu is regarded by colleagues as a pioneer in the field of public relations.

“Pattie Yu is a superb professional, a leader, a tireless volunteer for worthy causes, and an inspiration to up-and-coming PR [professionals],” Bill Novelli, now a professor in the McDonough School of Business at Georgetown University, wrote in his nomination letter to the chapter. “There is absolutely no one more deserving of this award. I am proud to nominate her, and especially proud of Pattie herself.”

“Pattie’s communication career has been marked by exceptional experiences and achievements,” said PRSA Maryland Chapter President Claudia Ciolfi. “Her passion for the public relations and communication profession is contagious, as is her desire to serve as a mentor and support young communications professionals with the Public Relations Student Society of America, University of Maryland, Morgan State University and Washington Women in Public Relations, in their education and career pursuits.”

Recently, she served on Washington Women in Public Relations’ Emerging Leaders Award task force and currently sits on its Advisory Council.  Yu’s virtual PR agency has been recognized with numerous industry awards, including two Silver Anvils, ASAE’s Overall Gold Circle, PRSA Maryland’s “Best of Show” and the National Capital Chapter’s Thoth awards.

Others that will be recognized during the Dec. 11 Best in Maryland gala for their individual and team achievements in public relations include:

Educator of the Year Award
Tania Rosas-Moreno, Ph.D., Associate Professor of Communication at Loyola University

PR Team of the Year Award
Lisa Brusio Coster, president of Coster Communications, and Dorothy Fuchs-Yeager, president of Purple Dot PR

Rising Star
Catherine Gordon, Associate, Client Experience, Weber Shandwick Baltimore

Click here to learn more about our professional award honorees.

In addition to the individual and leadership awards, Best in Maryland will showcase exemplary efforts in public relations, communications, and marketing by PR firms, solo practitioners, marketing agencies, associations and corporate communications teams. Kate Amara, reporter at WBAL-TV in Baltimore, will emcee the event, which will be held on December 11 at Martin’s West in Baltimore.

For more information on nominations and event registration, click here

Congratulations to our “Best in Maryland” 2018 Nominees!

The results are in!

 

Presenting our 2018 Best in Maryland Award Nominees!

 

A Bright Idea

American Society of Civil Engineers & News Generation, Inc.

Baltimore Gas and Electric

BWI Thurgood Marshall Airport with Weber Shandwick

Carroll Hospital | Devaney & Associates

Chase Brexton Health Care | Devaney & Associates

Chesapeake Employers’ Insurance Company

Clapp Communications

Crosby Marketing Communications

Devaney & Associates

Erickson Living

Girl Scouts of Central Maryland

Greater Baltimore Committee

Integrace | Devaney & Associates

JHU Press Journals Division

LifeBridge Health

Maryland Auto Insurance

Maryland Department of Transportation State Highway Administration

Maryland Public Television

Planit

The Nature Conservancy in Maryland/DC

University of Maryland School of Pharmacy

Van Eperen

Van Eperen and Council of Independent Colleges

 

Winners will be announced on December 11 at the 2018 Best in Maryland Gala at Martin’s West in Baltimore. Join us as we celebrate another successful year in Maryland PR and Communications. We’ll also honor our Lifetime Achievement recipient and award the Educator of the Year, Rising Star and PR Team of the Year. Our grand finale is the reveal of the BEST IN SHOW! Click here for details and registration information.

Do you have award worthy work or staff? Submit to #BIM18

The Devaney team had so much fun with #BIM last year, they are still talking about! Don’t miss out on your chance to take home a #BIM18 and have much to celebrate all 2019.

Last date for Best In Maryland entries submission is one week away – September 14!

New Category this year: Influencer communications!

The entry process is fully electronic (no binders to build!) and we even have tips on creating a winning entry to help you. Categories are diverse ranging from traditional PR campaign and tools to podcasts, video, and influencer communication; click here for a complete list!

And we have an array of professional awards including PR Team!

For instructions on submitting, click here.

For information on the Dec 12 Gala, click here.

 

A special thanks to our #BIM18 Sponsors …

Printing

More #BIM18 Tips for Creating that Award-winning Entry!

Here are some tips from past winners to help you bring home that award.

#1: The military calls it “lessons learned.”

“Before you dive into this year’s award entries, take a moment to review previous entries – winning submissions and non-winners alike – with special attention to where the entry submissions excelled, where they may have fallen short, and how they could have been improved. Take these lessons learned from previous entries and apply them to your current submissions.”

“Entering for the first time? Tap colleagues who are willing to share entries they’ve submitted to previous Best in Maryland competitions. You’ll be able to conduct the same “lessons learned” review of the entries, and you may even pick up an idea or two that you hadn’t thought of including in your own submissions!” – Tom Williams, APR, Maryland Public Television

#2: Bookmark the entry guidelines webpage and review its contents often.

“In addition to providing specific directions for each of the four categories that are required of all entry submissions, the page provides several questions your team’s submissions must answer.”

“Once your entry is ready for submission, conduct a final check by going over each question posed on the guidelines webpage and your team’s answer to each. All done? Send in your entry – and best wishes for your success!” – Fran Minakowski, APR, Fellow PRSA, Maryland Public Television

#3: Focus on what makes your campaign unique.

“Try thinking about your campaign from beginning to end and pick out the points that make it most unique. Consider the different award categories and try to think where the unique aspect of your campaign will stand out the most. While there may be a lot of competition, using the most original and most creative aspects of your campaign as a competitive edge will make you stand out to the judges, especially in specific award categories. The BIM Early Bird deadline is fast approaching, and you don’t want to miss it! Submit by August 31.” – Claire Howachyn, Van Eperen

 
#4: Use resources to your advantage
 
“Another great source is the PRSA Silver Anvil case studies that are available online. Those case studies will give you great guidance on how to prepare your BIM award entry.” – Lisa Miles, past chapter president and awards judge
 
 
 

Want to see more? Click here and here for tips from past winners and judges.

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors