Are you starting to think about what to submit to this year’s Best in Maryland awards competition? Or have you started working on your entries? Either way, here are a few tips from past winners on how to make sure you take home that award …
#1: Start early!
“The biggest piece of advice we can give is to start early. You may be surprised by the amount of time it takes to craft a solid, compelling entry – it isn’t something you want to rush!” Kendall Blair, Vitamin
#2: Find your “best fit.”
“Carefully review all of the award categories to determine what would be a “best fit” for any nomination you might be planning to submit. Also, having previously served as an award judge, I recommend that nominations be as concise as possible; having clearly stated measurable objectives and results.” Dan Dunne, Erickson Living.
#3: Have a sound strategy and measure!
“One piece of advice for someone entering this year’s BIM awards is to focus on 2 things: sound strategy and measurement early and often. The digital landscape allows us to have access to more data than we know how to handle – showing that you used some type of data insight to develop your campaign will position you well. And get creative with measurement. The number of free tools at your disposal allows us to measure PR impact better than ever before, and even more creatively than ever with the use of free infographic tools and dashboards.” Caitlin Wolf, Planit.
#4: Use this as a PR exercise.
“Have a good product. Don’t enter because you want to win an award. Enter because it is a PR exercise. You get recognition from an established group and brand exposure. Our team was very proud of our win – and our teamwork.” Brooks Paternotte, Irvine Nature Center