By Jeffrey Davis, APR
Pattie Yu, nationally recognized communications counselor and founder of Maryland PR agency The Yu Crew, will receive top honors as the Lifetime Achievement recipient at the 2018 Best in Maryland Gala, the Public Relations Society of America Maryland Chapter’s annual awards event on Dec. 11.
Yu will be acknowledged for her distinguished visionary leadership and her tireless commitments to mentorship and volunteerism. She has worked with several well-respected national public relations firms, including Porter Novelli and Fleishman-Hillard. She has 35 years of experience as a professional communicator, including The Yu Crew which she founded seven years ago. Yu is regarded by colleagues as a pioneer in the field of public relations.
“Pattie Yu is a superb professional, a leader, a tireless volunteer for worthy causes, and an inspiration to up-and-coming PR [professionals],” Bill Novelli, now a professor in the McDonough School of Business at Georgetown University, wrote in his nomination letter to the chapter. “There is absolutely no one more deserving of this award. I am proud to nominate her, and especially proud of Pattie herself.”
“Pattie’s communication career has been marked by exceptional experiences and achievements,” said PRSA Maryland Chapter President Claudia Ciolfi. “Her passion for the public relations and communication profession is contagious, as is her desire to serve as a mentor and support young communications professionals with the Public Relations Student Society of America, University of Maryland, Morgan State University and Washington Women in Public Relations, in their education and career pursuits.”
Recently, she served on Washington Women in Public Relations’ Emerging Leaders Award task force and currently sits on its Advisory Council. Yu’s virtual PR agency has been recognized with numerous industry awards, including two Silver Anvils, ASAE’s Overall Gold Circle, PRSA Maryland’s “Best of Show” and the National Capital Chapter’s Thoth awards.
Others that will be recognized during the Dec. 11 Best in Maryland gala for their individual and team achievements in public relations include:
Educator of the Year Award
Tania Rosas-Moreno, Ph.D., Associate Professor of Communication at Loyola University
PR Team of the Year Award
Lisa Brusio Coster, president of Coster Communications, and Dorothy Fuchs-Yeager, president of Purple Dot PR
Catherine Gordon, Associate, Client Experience, Weber Shandwick Baltimore
Click here to learn more about our professional award honorees.
In addition to the individual and leadership awards, Best in Maryland will showcase exemplary efforts in public relations, communications, and marketing by PR firms, solo practitioners, marketing agencies, associations and corporate communications teams. Kate Amara, reporter at WBAL-TV in Baltimore, will emcee the event, which will be held on December 11 at Martin’s West in Baltimore.
For more information on nominations and event registration, click here.