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Pattie Yu to Receive PRSA Maryland Chapter’s Lifetime Achievement Award

By Jeffrey Davis, APR

Pattie Yu, nationally recognized communications counselor and founder of Maryland PR agency The Yu Crew, will receive top honors as the Lifetime Achievement recipient at the 2018 Best in Maryland Gala, the Public Relations Society of America Maryland Chapter’s annual awards event on Dec. 11.

Yu will be acknowledged for her distinguished visionary leadership and her tireless commitments to mentorship and volunteerism. She has worked with several well-respected national public relations firms, including Porter Novelli and Fleishman-Hillard. She has 35 years of experience as a professional communicator, including The Yu Crew which she founded seven years ago. Yu is regarded by colleagues as a pioneer in the field of public relations.

“Pattie Yu is a superb professional, a leader, a tireless volunteer for worthy causes, and an inspiration to up-and-coming PR [professionals],” Bill Novelli, now a professor in the McDonough School of Business at Georgetown University, wrote in his nomination letter to the chapter. “There is absolutely no one more deserving of this award. I am proud to nominate her, and especially proud of Pattie herself.”

“Pattie’s communication career has been marked by exceptional experiences and achievements,” said PRSA Maryland Chapter President Claudia Ciolfi. “Her passion for the public relations and communication profession is contagious, as is her desire to serve as a mentor and support young communications professionals with the Public Relations Student Society of America, University of Maryland, Morgan State University and Washington Women in Public Relations, in their education and career pursuits.”

Recently, she served on Washington Women in Public Relations’ Emerging Leaders Award task force and currently sits on its Advisory Council.  Yu’s virtual PR agency has been recognized with numerous industry awards, including two Silver Anvils, ASAE’s Overall Gold Circle, PRSA Maryland’s “Best of Show” and the National Capital Chapter’s Thoth awards.

Others that will be recognized during the Dec. 11 Best in Maryland gala for their individual and team achievements in public relations include:

Educator of the Year Award
Tania Rosas-Moreno, Ph.D., Associate Professor of Communication at Loyola University

PR Team of the Year Award
Lisa Brusio Coster, president of Coster Communications, and Dorothy Fuchs-Yeager, president of Purple Dot PR

Rising Star
Catherine Gordon, Associate, Client Experience, Weber Shandwick Baltimore

Click here to learn more about our professional award honorees.

In addition to the individual and leadership awards, Best in Maryland will showcase exemplary efforts in public relations, communications, and marketing by PR firms, solo practitioners, marketing agencies, associations and corporate communications teams. Kate Amara, reporter at WBAL-TV in Baltimore, will emcee the event, which will be held on December 11 at Martin’s West in Baltimore.

For more information on nominations and event registration, click here

Congratulations to our “Best in Maryland” 2018 Nominees!

The results are in!

 

Presenting our 2018 Best in Maryland Award Nominees!

 

A Bright Idea

American Society of Civil Engineers & News Generation, Inc.

Baltimore Gas and Electric

BWI Thurgood Marshall Airport with Weber Shandwick

Carroll Hospital | Devaney & Associates

Chase Brexton Health Care | Devaney & Associates

Chesapeake Employers’ Insurance Company

Clapp Communications

Crosby Marketing Communications

Devaney & Associates

Erickson Living

Girl Scouts of Central Maryland

Greater Baltimore Committee

Integrace | Devaney & Associates

JHU Press Journals Division

LifeBridge Health

Maryland Auto Insurance

Maryland Department of Transportation State Highway Administration

Maryland Public Television

Planit

The Nature Conservancy in Maryland/DC

University of Maryland School of Pharmacy

Van Eperen

Van Eperen and Council of Independent Colleges

 

Winners will be announced on December 11 at the 2018 Best in Maryland Gala at Martin’s West in Baltimore. Join us as we celebrate another successful year in Maryland PR and Communications. We’ll also honor our Lifetime Achievement recipient and award the Educator of the Year, Rising Star and PR Team of the Year. Our grand finale is the reveal of the BEST IN SHOW! Click here for details and registration information.

Do you have award worthy work or staff? Submit to #BIM18

The Devaney team had so much fun with #BIM last year, they are still talking about! Don’t miss out on your chance to take home a #BIM18 and have much to celebrate all 2019.

Last date for Best In Maryland entries submission is one week away – September 14!

New Category this year: Influencer communications!

The entry process is fully electronic (no binders to build!) and we even have tips on creating a winning entry to help you. Categories are diverse ranging from traditional PR campaign and tools to podcasts, video, and influencer communication; click here for a complete list!

And we have an array of professional awards including PR Team!

For instructions on submitting, click here.

For information on the Dec 12 Gala, click here.

 

A special thanks to our #BIM18 Sponsors …

Printing

More #BIM18 Tips for Creating that Award-winning Entry!

Here are some tips from past winners to help you bring home that award.

#1: The military calls it “lessons learned.”

“Before you dive into this year’s award entries, take a moment to review previous entries – winning submissions and non-winners alike – with special attention to where the entry submissions excelled, where they may have fallen short, and how they could have been improved. Take these lessons learned from previous entries and apply them to your current submissions.”

“Entering for the first time? Tap colleagues who are willing to share entries they’ve submitted to previous Best in Maryland competitions. You’ll be able to conduct the same “lessons learned” review of the entries, and you may even pick up an idea or two that you hadn’t thought of including in your own submissions!” – Tom Williams, APR, Maryland Public Television

#2: Bookmark the entry guidelines webpage and review its contents often.

“In addition to providing specific directions for each of the four categories that are required of all entry submissions, the page provides several questions your team’s submissions must answer.”

“Once your entry is ready for submission, conduct a final check by going over each question posed on the guidelines webpage and your team’s answer to each. All done? Send in your entry – and best wishes for your success!” – Fran Minakowski, APR, Fellow PRSA, Maryland Public Television

#3: Focus on what makes your campaign unique.

“Try thinking about your campaign from beginning to end and pick out the points that make it most unique. Consider the different award categories and try to think where the unique aspect of your campaign will stand out the most. While there may be a lot of competition, using the most original and most creative aspects of your campaign as a competitive edge will make you stand out to the judges, especially in specific award categories. The BIM Early Bird deadline is fast approaching, and you don’t want to miss it! Submit by August 31.” – Claire Howachyn, Van Eperen

 
#4: Use resources to your advantage
 
“Another great source is the PRSA Silver Anvil case studies that are available online. Those case studies will give you great guidance on how to prepare your BIM award entry.” – Lisa Miles, past chapter president and awards judge
 
 
 

Want to see more? Click here and here for tips from past winners and judges.

Working on your #BIM18 entries?

Post was originally published August 2017 but still relevant!

Did you know that every year, we see entries get pushed aside not because the campaign or component wasn’t creative, effective and successful, but because the entry wasn’t – as in wasn’t creative, effective, well-presented.

It’s not enough to show what you did – you need to show how you did it and the outcome of the project.

To help answer any nagging questions you may have, here are some things to consider as you complete your entries:

Before Preparing Your Entry:

  • Take the time to determine if your entry is truly award-winning. Did you make an impact on the organization’s bottom-line? Was there a reason for doing the program in the first place? If you can’t come up with a good reason for doing the award entry (besides “my boss wants me to do it”), you will have a hard time putting it together.
  • Know the entry criteria. Many award entries are submitted without measurable objectives or outcomes, budgets or timelines. If you leave out information that is requested in the entry form, you will lose points. If you follow the four-step strategic planning process for program entries (Research, Planning, Execution and Evaluation), you are more likely to have a good entry.

 Objectives:

  • Think long and hard about your objectives. They should outline what you’re trying to accomplish as a result of your entry. Remember, the objective is not the entry itself.
  • Objectives should be SMART: Specific, measurable, attainable, realistic and time-bound.

Research/Evaluation (these tend to be the weakest areas for many entries):

  • You might have done informal research without even realizing it. Look back at your records; did you talk with personal contacts, key informants, advisory committees and boards, and field employees about the issue? That’s informal research. Your evaluation should iterate your objectives verbatim and then show how you achieved them specifically.
  • Even though qualitative data can work for evaluation purposes and explaining results, it’s always good to build in quantitative data as well.
  • Identify ways you can evaluate a program and build evaluation in at the beginning. Even if you don’t have a huge budget, you can still plan some measurement capability.

Supporting Materials:

  • Provide back-up materials for your summary. If you talk about something in your one- or two-page summary, please include with your submission.  The judges want to see evidence of your hard work, so be sure to show it off!

Before Submitting to the Awards Committee:

  • Don’t worry if one of your sections isn’t as strong as another. As long as the section is addressed, it should be okay.
  • When in doubt, submit. Forces beyond your control – such as the number of entrants in a category, judges’ prerogatives, etc. – have a lot to do with winning. Besides, the exercise you go through in assessing your work and putting it together according to PRSA qualifications is worth the exercise, because it sets you up to evaluate your own work. You can often make use of this in making a case for continuing a program, launching a new one, or increasing the budget to do more.
  • Proofread your entry carefully! If you have a typo in the summary (which we’ve seen happen!), the judges are very likely to take your entry less seriously than they would that of a well-written summary.

And of course, if you still have questions, don’t hesitate to contact us at info@prsamd.org or call our chapter office at 301-725-2508 and ask away.


Here’s an important tip from past winner Dianna Fornaro, APR, Chesapeake Employers Insurance:

Follow the 4-step process:

“Points are awarded for each section – Research, Planning, Execution and Evaluation – so omitting or going light on any one of them will reduce your score. Give sufficient weight to each of the sections to ensure you cover all that is asked within the rules. Consider measurable objectives, the research methodologies, target audiences and how best to reach them, key tactics and challenges, the results, and how they tie back to the objectives. Then consider your supporting materials and match them to the four sections.” 

Want to see more? Click here and here for tips from past winners and judges.

Click here to return to Entry Guidelines.


Design courtesy of Lisa Fargnoli

Printing courtesy of in Tandem Design

Thank you to our volunteer judges!

We put out the call for volunteers to help judge the Central Michigan PACE Awards and these volunteers heeded the call!

To get it all done, nine teams judged 84 entries (36 campaigns/48 tactics) in 24 categories. While some teams met in person, others judged virtually (check out Pattie’s team in action via Skype below). And they did it all in just 2 weeks!

So a huge THANK YOU to …

Cami Colarossi, Notre Dame Preparatory School

Elizabeth Homan, Howard Community College

Angie Hamlet, Anne Arundel Community College

Claudia Ciolfi, Chesapeake Employers’ Insurance Company

Dianna Fornaro, Chesapeake Employers’ Insurance Company

Lisa Brusio Coster, Coster Communications, LTD

Dorothy Fuchs, Purple Dot Public Relations

Pattie Yu, The Yu Crew LLC

Berry Brady

Bill Furmanski

Phillip Yerby, Weber Shandwick

Kaitlyn McCoach, Weber Shandwick

Chuck Fitzgibbon, Weber Shandwick

Kara Joyce, Crosby Marketing Communications

Becky Ceraul, University of Maryland School of Pharmacy

Malissa Carroll, University of Maryland School of Pharmacy

Erin Merino, University of Maryland School of Pharmacy

Nancy Sherman, Caroline Center

Duane Carey, IMPACT Marketing & Public Relations

Joe Bawol, IMPACT Marketing & Public Relations

Peggy Hoffman, Mariner Management

What’s our next step? Launching our own 2018 Call for Entries! Watch your in-boxes and mailboxes for details in late spring.

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