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Thank you to our volunteer judges!

We put out the call for volunteers to help judge the Central Michigan PACE Awards and these volunteers heeded the call!

To get it all done, nine teams judged 84 entries (36 campaigns/48 tactics) in 24 categories. While some teams met in person, others judged virtually (check out Pattie’s team in action via Skype below). And they did it all in just 2 weeks!

So a huge THANK YOU to …

Cami Colarossi, Notre Dame Preparatory School

Elizabeth Homan, Howard Community College

Angie Hamlet, Anne Arundel Community College

Claudia Ciolfi, Chesapeake Employers’ Insurance Company

Dianna Fornaro, Chesapeake Employers’ Insurance Company

Lisa Brusio Coster, Coster Communications, LTD

Dorothy Fuchs, Purple Dot Public Relations

Pattie Yu, The Yu Crew LLC

Berry Brady

Bill Furmanski

Phillip Yerby, Weber Shandwick

Kaitlyn McCoach, Weber Shandwick

Chuck Fitzgibbon, Weber Shandwick

Kara Joyce, Crosby Marketing Communications

Becky Ceraul, University of Maryland School of Pharmacy

Malissa Carroll, University of Maryland School of Pharmacy

Erin Merino, University of Maryland School of Pharmacy

Nancy Sherman, Caroline Center

Duane Carey, IMPACT Marketing & Public Relations

Joe Bawol, IMPACT Marketing & Public Relations

Peggy Hoffman, Mariner Management

What’s our next step? Launching our own 2018 Call for Entries! Watch your in-boxes and mailboxes for details in late spring.

Call for Judges for Central Michigan PACE Awards

We’re looking for a few (or many) PR pros to serve as judges for the Central Michigan PACE awards. Judging is expected to begin around February 19 and last approximately two weeks (exact dates TBD).

As a judge, you will have the opportunity to peruse the entries and see what others are doing. And, since you will be joining a team, judging provides an opportunity to connect with other Maryland Chapter members and to share ideas

Are you an APR? You can get continuing education credits for judging.

Where does all of this take place? Well, there are options … You can host a group in your office. Make it a staff event, if you’d like. If you prefer to meet other members, you can join another group. Can’t get out of the office? You also can judge virtually. We’ll assign you a team and send you the entries electronically. Just let us know and we’ll do some match-making.

Sound interesting? Get more information and sign up via this short survey by February 9. If you have a team – your staff or department employees or a group of peers – just let us know on the survey and provide the key contact. If you don’t have a team, we will find a partner for you.

Finally, we welcome as many judges as possible (the more judges, the less categories each team has to review) so feel free to recruit a colleague or two to be part of your team. Simply share this link and we’ll do the rest.

 

Golin wins “Best in Show” for National Aquarium Dolphin Sanctuary Announcement

Pictured: Lauren Hartman and Corinne Weaver, National Aquamarine, with Claudia Ciolfi, PRSA Maryland Chapter President. Photo courtesy of Coyle Studios.

Golin received the “Best in Show” award for the National Aquarium Dolphin Sanctuary Announcement at the 2017 “Best in Maryland” awards gala, held on December 6, 2017. The agency was recognized for its strategic efforts in media relations and brand management for the 2016 campaign.   

Golin won for its success of the announcement’s wide publication and favorable reception.  Animal advocates, zoo and aquarium communities, and many others in the Baltimore and Chesapeake Bay area supported the Aquarium’s news. It also received praise in People magazine’s “Top Stories That Made Us Happy This Week.” A key element of Golin’s success was its attention to the Aquarium’s reputation and brand.

In total, 42 “Best in Maryland” awardees were acknowledged for their outstanding works in public relations, communications, and marketing in the state of Maryland. Devaney & Associates and Crosby Marketing Communications took five awards each – the most received by a single agency during the PRSA Maryland chapter event.

Other honorees include Daniel Dunne, APR, External Communications, Erickson Living, as Lifetime Achievement honoree; Nancy Sherman, Director of Communications and Marketing, Caroline Center, as the inaugural Paul E. Welsh recipient; Dana Vickers Shelly, MPA, Department of Strategic Communications, Morgan State University, as Educator of the Year; the Maryland Auto Insurance Marketing and Communications Team as PR Team of the Year; Molly Dressel, Senior Account Executive, Abel Communications, as Rising Star; and Coyle Studios as Partner of Distinction. Also recognized were Maryland Chapter volunteers Emily McDermott, Account Supervisor/Project Manager, Van Eperen; and Dani Baldassare, Public Affairs Manager, Erickson Living.

T.J. Smith, chief, media relations section of the Baltimore Police Department served as master of ceremonies for the event, which was held at the Royal Sonesta Harbor Court in Baltimore, Maryland.

Click here for a full list of the winners.

Click here to see who was there!

Check us out on Baltimore Snapchat. 

 

Dan Dunne to Receive Lifetime Achievement Award at PRSA Maryland ‘Best in Maryland’ Awards Gala

Erickson Living’s Director of External Communications to be honored for distinguished public relations and communications career

With a nearly 30 years of proven public relations and communications experience, Dan Dunne, APR, has been selected as the 2017 Lifetime Achievement Award recipient by the Public Relations Society of America, Maryland Chapter (PRSA-MD).  Dunne, former PRSA President (2016) and current PRSA MD Board member, will be honored at the association’s Best in Maryland gala on December 6, at the Royal Sonesta Harbor Court Hotel in Baltimore.

“Dan’s civil service and private sector communication careers have been marked by exceptional experiences and achievements,” said former PRSA MD President Jeff Davis. “His passion for the public relations and communication profession is contagious, as is his desire to serve as a mentor and support Public Relations Student Society of America (PRSSA) Chapter members at Loyola University Maryland, Towson University, and Morgan State, in their education and career pursuits.”

Throughout his 28-year Federal law enforcement career with the Bureau of Prisons (BOP), nearly two years operating his own public relations consulting business, as well as 11-year career with Erickson Living, Dunne has served in multiple professional communicator roles. As a national spokesperson at BOP headquarters in Washington, D.C., Dunne was faced with having to manage a myriad of critical incident situations. For example, he played a key role in developing the communication strategy for managing the 1,600 news media representatives who descended on the United States Penitentiary, Terra Haute, Indiana, to covered the execution of Timothy McVeigh (2001). 

As Erickson Living’s Director of External Communication, Dunne serves as the company’s chief spokesperson and oversees a team of regional communication professionals responsible for integrated communication support, including social media administration and crisis communications. Last year, Erickson Living’s communication team received a PRSA MD Best in Maryland Award for its Frank Sinatra 100th Birthday National Celebration Campaign. Erickson Living is one of the nation’s most respected leaders in building and managing continuing care retirement communities and currently in Maryland manages Charlestown, Oak Crest and Riderwood. The company is also currently considering developing a continuing care retirement community in Howard County

PRSA Maryland’s Lifetime Achievement Award honors a public relations professional whose career spans 20 years or more and who has exhibited extraordinary achievements, demonstrated outstanding leadership in the field of public relations and upholds the PRSA Code of Ethics.  

Also to be honored are Dana Vickers Shelley, Morgan State University, as Educator of the Year; Nancy Sherman, Caroline Center, as the inaugural recipient of the Paul E. Welsh Award; Molly Dressel, Abel Communications, as Rising Star; Maryland Auto Insurance Marketing and Communications Team as PR Team of the Year; and Coyle Studios as Partner of Distinction. Click here for more information on all our honorees. 

Awards will be presented at the PRSA Maryland 2017 Best in Maryland Gala on December 6 at the Royal Sonesta Harbor Court. The evening will also include awards presentations for excellence in public relations campaigns in 24 categories culminating in the reveal of Best in Show. Click here for more information and to register. 

Dana Vickers Shelley Named 2017 Educator of the Year

Morgan State University Faculty Member Honored With Best In Maryland Award

Public Relations Society of America Maryland Board of Directors announced its selection of Dana Vickers Shelley as its 2017 Public Relations Educator of the Year. A strategic communication faculty member at Morgan State University’s School of Global Journalism and Communication since 2014, Shelley will be formally recognized at PRSA Maryland’s “Best In Maryland” awards program on December 6.

“We are delighted to recognize Dana Vickers Shelley for preparing the next generation of public relations practitioners and industry leaders,” said Claudia Ciolfi, President of PRSA Maryland and Manager of Public Relations and Strategic Communications at Chesapeake Employers Insurance Company. “Her efforts this year resulted in the Public Relations Student Society of America (PRSSA) authorizing Morgan State University’s first Chapter, and underscore Dana’s commitment to guiding students from academic to professional success.”

Prior to Morgan State University, Shelley was director of public affairs for Southern Poverty Law Center, director of strategic communications at Annie E. Casey Foundation, and senior vice president at Fenton Communications and Edelman. Shelley has advised CEOs and senior leaders at Maryland-based organizations including Association of Baltimore Area Grantmakers, Green and Healthy Homes Initiative, and the National Association for the Advancement of Colored People (NAACP).

“I am deeply honored to be recognized by my colleagues in Maryland’s public relations industry with this award,” said Shelley. “Developing communicators whose advice and expertise will contribute to the success of enterprises and organizations in the future is most rewarding.”

Shelley holds an MPA in Executive Leadership from American University and a BA in Journalism and Mass Communications from the University of Wisconsin-Madison. She is a member of PRSA-Maryland, American Association of University Women, National Association of Black Journalists, and Native American Journalists Association.

Also to be honored are Daniel Dunne, APR, as Lifetime Achievement recipient; Nancy Sherman, Caroline Center, as the inaugural recipient of the Paul E. Welsh Award; Molly Dressel, Abel Communications, as Rising Star; Maryland Auto Insurance Marketing and Communications Team as PR Team of the Year; and Coyle Studios as Partner of Distinction. Click here for more information on all our honorees. 

Awards will be presented at the PRSA Maryland 2017 Best in Maryland Gala on December 6 at the Royal Sonesta Harbor Court. The evening will also include awards presentations for excellence in public relations campaigns in 24 categories culminating in the reveal of Best in Show. Click here for more information and to register. 

 

Congratulations to our “Best in Maryland” 2017 Nominees!

The Results are in! It is with great pleasure that we announce the following submissions have been nominated for a Best in Maryland Award!

 

CONGRATULATIONS TO ALL!

 

U.S. Drug Enforcement Administration – National Heroin and Opioid Awareness Week – A. Bright Idea Advertising and Public Relations

MRIS’ Most Expensive Homes Sold – Abel Communications

200 Years of Moving Smart Energy Forward – BGE with Weber Shandwick

myBWI – BWI Marshall Airport with Weber Shandwick

Carroll Hospice Campaign – Carroll Hospital and Devaney & Associates

Carroll Hospital’s A Healthy Dose Magazine – Carroll Hospital and Devaney & Associates

2016 Chase Brexton Health Care Annual Report – Chase Brexton and Devaney & Associates

Chesapeake Brand Stand – Chesapeake Employers’ Insurance Company

Forum News – Chesapeake Employers’ Insurance Company

Protecting Every Workday – 2015 Annual Report – Chesapeake Employers’ Insurance Company

What Employers Should Know about Opioids and Injured Workers – Chesapeake Employers’ Insurance Company

Coldwell Banker’s Play it Forward Campaign – Clapp Communications

Howard County OAI 50+EXPO – Coster Communications

“Victories for Veterans” – Crosby Marketing Communications

Driving Organ Donation Awareness Through Video Content – Crosby Marketing Communications

Invasive Species “Mark Trail” Comic Strip – Crosby Marketing Communications

Thank A Vet App and Social Engagement Program – Crosby Marketing Communications

National Aquarium Dolphin Sanctuary Announcement – Golin

Zika Preparedness Efforts – Johns Hopkins Medicine

JHU Press Journals Podcasts – Johns Hopkins University Press

Leadership Maryland finds “The Strength Within” – Leadership Maryland and Devaney & Associates

How Ethiopia Can Overcome the Worst Drought in 50 Years – Lutheran World Relief

The 2017 Early Warning Forecast – Lutheran World Relief

Honoring Veterans – Lyons PR

It’s a Great School Year! – Lyons PR

Mutually Beneficial Volunteerism – Mariner Management & Whorton Marketing & Research

Maryland Auto Monthly – Maryland Auto Insurance

“MPT Salutes Vietnam Veterans” Initiative – Maryland Public Television

Reflections – “MPT Salutes Vietnam Veterans” – Maryland Public Television

“MPT Salutes Vietnam Veterans” Video – Maryland Public Television

E-Road Ready – Maryland State Highway Administration

In Your Hands – Maryland State Highway Administration

Ocean City Walk Smart – Maryland State Highway Administration

Work Zone Safety – Maryland State Highway Administration

Stress Experienced around the 2016 Election – American Psychological Association & News Generation

Route One Apparel Becomes the Face of Maryland Pride – Route One Apparel and Devaney & Associates

University of Maryland School of Pharmacy Online Giving Day – University of Maryland School of Pharmacy

Ingleside at King Farm – Van Eperen

Launch Podcast: Stories About Start-Ups – Van Eperen

Maryland Municipal League:Time to Talk – Van Eperen

 

Winners will be announced on December 6 at the 2017 Best in Maryland Gala in the beautiful Royal Sonesta Harbor Court. Join us as we celebrate another successful year in Maryland PR and Communications. We’ll also honor two specially nominated individuals with the Lifetime Achievement and Paul E. Welsh Awards, and award the Educator of the Year, Rising Star and Partner of Distinction. Our grand finale is the reveal of the BEST IN SHOW! Click here for details and registration information.

A special thank you to our judging team from Central California which did an awesome job (they were tough!).

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