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Chapter member Ashlene Larson has been selected by The Daily Record to receive one of its 2020 Leading Women awards

Ad Agency Leader Ashlene Larson Named One of Maryland’s 2020 Leading Women

The Daily Record Recognizes the Next Generation of Maryland’s Women Leaders

Ashlene-LarsonBaltimore, Md., (October 15, 2020) — The Daily Record selected Ashlene Larson, director of public relations and social media for the award-winning, Baltimore-based advertising agency, Planit, to receive one of its 2020 Leading Women awards.

“This year’s Leading Women are professionally accomplished, involved in their communities and committed to making a difference and inspiring change,” said Suzanne Fischer-Huettner, group publisher of The Daily Record. “They are the next generation of leaders in Maryland, and The Daily Record is pleased to recognize their achievements.”

The Daily Record’s Leading Women awards honor women who are 40 years of age or younger for the accomplishments they have made so far in their careers. A panel of previous Top 100 Women and Leading Women winners selected the honorees based on their professional experience, community involvement and commitment to inspiring change.

“We are thrilled, but not surprised, that Ashlene was named to this year’s Leading Women honorees,” said Matt Doud, president and co-founder of Planit. “While she certainly brings a unique and critical perspective to the field of public relations, resulting in worldwide news stories for our clients, it is her passion – her commitment – to mentoring the next generation of PR professionals and her never-ending crusade to elevate working moms that make her an invaluable leader. Ashlene has helped architect policies for the betterment of all employees at Planit while simultaneously serving as a changemaker, a mentor, and an unstoppable force in our industry.”

Larson moved to Baltimore from Canada in 2009 during a recession, continuing a career in PR where she immediately had to assimilate to an entirely different country, American culture, and the PR/media market. Ten years later, Larson leads an award-winning PR team at Planit. Due to her strategic leadership and vision, Planit’s PR & Social Team won the Public Relations Society of America (PRSA) Maryland’s 2019 PR Team of the Year.

Larson is an active pillar in the community. She is a volunteer within the PR and advertising agency, but also within the community via Girl Scouts and St. Vincent de Paul. She currently serves on the Board of the American Advertising Federation (AAF) of Baltimore, a position held since 2015, where she also chairs the PR Committee and is the current Second Vice President. Through this volunteerism, she has traveled to Annapolis on behalf of the Federation’s members and the advertising community to oppose a digital tax, which was recently voted down. Larson is a published thought leader featured in WYPR, the Baltimore Business Journal, the Baltimore Sun, and more. She also gives back to the industry through speaking engagements with Public Relations Society of America (PRSA) Maryland and the AAF on the topics of crisis communications and PR, and by serving as a judge for the PRSA Maryland ARC Awards in 2019.

To view The Daily Record’s complete list of Maryland’s 2020 Leading Women, visit https://thedailyrecord.com/leading-women/winners/.


About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Royal Building Products, Kiddie Academy, Sheetz, Barclays US, and The AMES Companies trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to Entrepreneur Magazine’s Entrepreneur 360™ List, winning the EY Entrepreneur Of The Year® Award, and Advertising Age’s Small Agency of the Year.

PRSA MD Announces 2021 Slate of Officers

Each year, PRSA Maryland Chapter installs a new board of directors and member volunteers who work together to ensure the Chapter achieves its mission, plans professional programs, and grows membership. Today, the Chapter is pleased to present you with the slate for the 2021 board of directors for your review.
Click here for full bios.



Executive Committee


David Marshall, Ph.D., APR

Professor and Chair

Department of Strategic Communication

Morgan State University


Vice President

Emily McDermott


Van Eperen



Tracy Imm, M.S., M.B.A.

Founder Tracy Imm Worldwide, LLC



Renata Allen, M.B.A.

Director, Scheduling & Events

Baltimore City Community College


Immediate Past President

Lisa Brusio Coster, MA.


Coster Communications, Ltd.



Nikki Bracy, M.S.M.

PR & Social Media Supervisor


Area of Board Responsibility: Communications


Jeffrey A. Davis, APR

Managing Partner

Van Eperen

Area of Board Responsibility: Communications


Laurie Farrell

President and Owner

Mission Street Communications

Area of Board Responsibility: Sponsorships


Melanie Formentin, Ph.D. 

Associate Professor of Public Relations

Towson University

Areas of Board Responsibility: PRSSA Liaison 


Dianna Fornaro, M.A, APR

Senior Communications Specialist

Chesapeake Employers’ Insurance Company

Area of Board Leadership: Accreditation (APR)


Kaletha Henry, M.F.A.


Be Local Go Global

Area of Board Leadership; Diversity, Equity, and Inclusion


Lisa Lance, M.A.

Director of Communications and Marketing

Accreditation Board for Engineering and Technology (ABET)

Area of Board Leadership: Membership


Tia Malloy, M.S.

Communication Strategist

Applied Development LLC

Area of Board Leadership: Professional Development and Programming


Mary Miles

PR & Digital Strategist

Weinberg Harris & Associates

Area of Board Leadership: Diversity, Equity, and Inclusion


Anthony Naglieri, M.P.A

Chief of Staff & Head of Communications


Area of Board Leadership: Community Service and Engagement


Phillip Yerby

Group Manager

Weber Shandwick

Area of Board Leadership: Membership


Assembly Delegates serve as 

1) the Chapter’s representatives at PRSA Leadership Assembly, and 
2) liaison between the Society and Chapter.

 Cathy E. Nyce, M.A.


Marketing and Communications, Maryland Auto Insurance


Kenneth R. Smith, APR


Global Sales and Strategy Communications



PRSA Maryland Chapter members:

Voting for the 2021 board of directors will commence on November 9 via Survey Monkey. Please watch your inbox for your chance to vote.

If you are interested in holding a leadership position within PRSA Maryland or running for any of the  board seats above, please contact info@PRSAMD.org within the next 30 days.

We are also seeking volunteers to chair or be part of a committee. Not sure why you should volunteer? Finding your place in PRSA Maryland will answer a few of your questions. You can also click here to take a simple poll.

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors