Presenting the 2016 Best in Maryland Award Winners!
Lifetime Achievement
Louise Lake Hayman, APR, Fellow PRSA
Educator of the Year
Veronica Gunnerson, Loyola University Maryland
PR Team of the Year
Chesapeake Employers’ Insurance Company
Team members: Donna Wilson, Jim Taylor, Claudia Ciolfi,
Carolyn Gutermuth, Dianna Fornaro, Archie Johnson and Meaghan Yurek
New Professional of the Year
Best in Show
Integrated Communications/U.S. Army National Guard
Action Events Program
A. Bright Idea Advertising and PR
*if provided, click on entry title link for entry summary
COMPONENTS
Advertorials
Best in Maryland: An Integrated Approach To Coffee Production – Lutheran World Relief
Award of Excellence: Journal of Commerce – Maryland Port Administration
Award of Excellence: Ellin & Tucker’s 7-Issue Ad Spread – Vitamin
Annual Reports
Best in Maryland: 2015 Annual Report – Chesapeake Employers’ Insurance Company
Award of Excellence: 2015 Annual Report – Lutheran World Relief
Blogs
Best in Maryland: From High Tech to High Touch – The Making of the CF Community Blog – Cystic Fibrosis Foundation
Award of Excellence: STX Blog – Abel Communications
Brochures – Print
Best in Maryland: International Dyslexia Association, TeamQuest Brochure – Clapp Communications
Creative Tactics – Assoc/Nonprofit/Govt
Best in Maryland: Overcoming Winner Anonymity Obstacles – Maryland Lottery and Gaming
Editorial/Op-Ed Columns/Story Placement
Best in Maryland: A Visit That Makes a Difference – ASPR
Award of Excellence: Dog Detects Woman’s Lung Cancer – Vitamin
Media Relations – Assoc/Nonprofit/Govt
Best in Maryland: Presbyterian Senior Living’s Memory Lane – Abel Communications
Award of Excellence: Educating and Empowering Americans with Financial Literacy – ABA & News Generation
Podcast
Best in Maryland: The Nature of Things – Irvine Nature Center
Award of Excellence: Through the Firewall Podcast – Abel Communications
Press/Media Kits
Best in Maryland: Maryland Auto: Get the coverage you need to keep moving forward—in your car and in life – Planit
PSAs
Best in Maryland: Keep the Promise – Crosby Marketing Communications, Inc.
Award of Excellence: Made Possible by an Organ Donor TV PSAs – Crosby Marketing Communications, Inc.
Publications
Best in Maryland: JHU Press 2016 Scholarly Journals Catalog – Johns Hopkins University Press
Award of Excellence: FOP After Action Review – Clapp Communications
Research/Evaluation
Best in Maryland: Veterans Pulse Survey – Crosby Marketing Communications, Inc.
Social Media – Assoc/Nonprofit/Govt
Best in Maryland: #MadePossibleMonday Social Media Campaign – Crosby Marketing Communications, Inc.
Award of Excellence: Using Social Media to Inspire Appreciation and Support for America’s Veterans – Crosby Marketing Communications, Inc.
Videos
Best in Maryland: Hungry Pests Online Videos – Crosby Marketing Communications, Inc.
Award of Excellence: CARCHEX Culture Video – Abel Communications
Award of Excellence: Stella Maris Simply Loving Life – A. Bright Idea Advertising and PR
Websites
Best in Maryland: Maryland Auto: Get the coverage you need to keep moving forward—in your car and in life – Planit
Award of Excellence: Baltimore Life Public Website Redesign (2015-16) – The Baltimore Life Companies
Award of Excellence: LifeBridge Health Celebration & Rally – LifeBridge Health
CAMPAIGNS
Community Relations
Best in Maryland: #BestSpot in the Lot – Abel Communications
Award of Excellence: Introducing Stratford University to Baltimore – Clapp Communications
Crisis Communications
Best in Maryland: FOP During the April 2015 Riots – Clapp Communications
Events and Observances < 7 days
Best in Maryland: Civic Works Mulberry Madness – Abel Communications
Award of Excellence: Port of Baltimore Welcomes Maersk Event – Maryland Port Administration
Events and Observances > 7 days
Best in Maryland: Erickson Living Embraces Sinatra 100th Birthday Frenzy – Erickson Living
Integrated Communications
Best in Maryland: U.S. Army National Guard Action Events Program – A. Bright Idea Advertising and PR
Award of Excellence: Maryland Auto: Get the coverage you need to keep moving forward—in your car and in life – Planit
Award of Excellence: BGE’s Osprey Watch: Protecting Raptors, the Environment and Electric Reliability – Baltimore Gas & Electric
Internal Communications
Best in Maryland: Maryland Auto: Get the coverage you need to keep moving forward—in your car and in life – Planit
Marketing
Best in Maryland: McDonald’s OLD BAY Filet-O-Fish Launch: Bringing out the local flavor in a global brand – Golin
Award of Excellence: Creating Accessible Products for those with a Visual Disability or Physical Challenge – Comcast
Public Service
Best in Maryland: The Adventures of Captain Mercaptan – Baltimore Gas & Electric
Award of Excellence: Calvert County Prescription Drug and Heroin PSA – Bonnie Heneson Communications, Inc.
Award of Excellence: Keep the Promise Multi-Channel Campaign – Crosby Marketing Communications, Inc.
Reputation/Brand Management
Best in Maryland: Maryland Auto: Get the coverage you need to keep moving forward—in your car and in life – Planit
Award of Excellence: EVAPCO Rebranding Campaign – Devaney & Associates, Inc.
Award of Excellence: Catering to the Rankings? – University of Maryland School of Pharmacy
Awards were presented at the 2016 Best in Maryland Awards Gala & Holiday Party on Thursday, December 8 at The Belvedere in Baltimore. We thank all who attended. And a special thanks to our #BIM16 sponsors and VIPs for making such a wonderful event happen.
