2020 PRSA MARYLAND CONFERENCE PRESENTERS

Jardena London
Business Agility Consultant, Founder of Souls@Work, Author & Blogger

Opening Keynote: Can You Have Soul at Work?

ABOUT

Jardena is a Transformation Catalyst, Author, Speaker, Agility Consultant, Certified Dare to Lead Facilitator and Founder of Souls@Work’ (SoulsAtWork.org).

Her mission is to help organizations become healthy, productive and fun. She is out in the field consulting to the Fortune 50 on Enterprise Business Agility. Jardena’s diverse background, starting as a programmer, project manager and then launching multiple startups, has created a dynamic lens through which to view organizations.

Her most recent successes have been transforming a large legacy organization into a modern workplace with breakout results. Jardena has also served as co-founder and CEO of Rosetta Technology Group since 1997. 

 To learn how Jardena can help your company, or to check out her blog, go to www.rosettatg.com

Kirk Hazlett, APR
PRSA APR Fellow; Ethics Committee chair, Global Listening Centre

Session: Ethics: “Do the Right Thing”

ABOUT

Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor of Communication at the University of Tampa (FL). Prior to this, he was Associate Professor of Communication/PR at Curry College in Milton, MA, for more than a decade.

A long-time and actively-involved member of the Public Relations Society of America, Kirk was appointed in January 2018 as PRSA Tampa Bay’s first Ethics Officer and has launched an active awareness program to help guide members through ethical challenges. In addition, he is Director and Chair of the Ethics Committee, Global Listening Centre, an international non-profit organization promoting the noble cause of listening worldwide and encouraging individuals, organizations and institutions to work together to meet the urgent challenges of society.

Before moving into academia, Kirk practiced nonprofit and government public relations and marketing for more than 35 years in the US as well as Asia. During his professional career, he managed communication programs for healthcare and member services organizations as well as the US Army and US Air Force in Vietnam, the Philippines and the United States. He also provided consulting services for both the Manila and the Singapore Red Cross.

Kirk has served as a member of PRSA’s national Board of Directors and has held leadership positions with PRSA’s Board of Ethics and Professional Standards, as well as PRSA’s Educators Academy, Northeast District, and the Boston, Hawaii and Tampa Bay PRSA chapters.

He was inducted into PRSA’s College of Fellows in 2009 and, in addition, has been presented with three lifetime achievement awards, one from PRSA Boston, one from the Publicity Club of New England, and one from PRSA Tampa Bay, in recognition of his contributions to both the profession itself and to countless hundreds of professionals worldwide.

Faith Wachter
Faith Wachter Consulting

Session: Evaluating Your Presence on LinkedIn

 

ABOUT

Like so many of us, Faith initially joined Facebook to keep in touch with friends and family members near and far. This was back in 2008, just as the business world was beginning to discover social media marketing. Since then, she’s helped folks just like you get the most out of social media, both professionally and personally.  Faith founded Faith Wachter Consulting, LLC in 2015 to help other businesses elevate their brand’s social presence. She draws from her Ivy League background as a musician and educator to orchestrate intelligent social marketing campaigns with impact.  She understands the power of social media to build relationships and to connect the world. In fact, Faith dreams of traveling the world, eating well, and posting about it. Follow her Instagram for foodie travels a bit closer to home. And follow Faith on Twitter and Pinterest.

 

 

Patrick Stone
Director, Strategic Communications & Marketing
Cape Cod Community College

Session: The Last Temptation of Pandemic Marketing: Doubling-Down on Your Brand and Your Storytelling

ABOUT

Patrick Stone is the Director of Strategic Communications and Marketing for Cape Cod Community College in Massachusetts. With a passion for utilizing powerful storytelling to drive enrollment, he arrived on Cape in Summer 2018 with a goal of dramatically reshaping the College’s marketing strategies. In just two years, and with a team of just two other communicators in the department, 4Cs launched an award-winning recruitment and retention campaign, overhauled all recruitment and retention materials, established a nationally recognized Brand Standards package, and set in motion a strategic communications initiative that has led to the College’s first turnaround in enrollment in more than a decade. During the 2019 National Council for Marketing and Public Relations (NCMPR) District One Conference, Patrick and the 4Cs team brought home eight Medallion awards for marketing and communications, the most of any community college in New England.

A former NCMPR National Rising Star, Patrick has also overseen award winning marketing projects for the Community College of Rhode Island and Bristol Community College in Massachusetts. He resides in Fairhaven, MA with his wife, five-year old son Marshall, two-year old daughter Maple, and 7-year old dog who eats the kid’s breakfasts when they aren’t looking, Hooper.

Jon Fonseca
Web Content Specialist
Bryant University

Session: The Last Temptation of Pandemic Marketing: Doubling-Down on Your Brand and Your Storytelling

ABOUT

Jonathan Fonseca is a nationally recognized videographer working at Bryant University in Rhode Island. Jonathan started his career as an invaluable part of the news operation at ABC6 News in Providence, Rhode Island, doing everything from reporting on breaking news to editing long-form documentary style videos for broadcast. After his time in the news, Jonathan went on to expand his creativity as the videographer and graphic designer at Fellowship Health Resources, Inc. in Lincoln, Rhode Island.

Jonathan took his experiences with him to Bristol Community College in Fall River, MA, using it to produce a myriad of well-received and lauded videos. It was here that Jonathan fell in love with higher education and telling the incredible stories of its faculty, staff, and students.

Currently, Jonathan works a Web Content Specialist at Bryant University in Smithfield, Rhode Island. Jonathan is charged with telling the kind of stories that help define what makes Bryant such a valuable resource in higher education.

Jeffrey A. Davis, APR
Principal, J. Davis Public Relations, LLC

Session: Everybody TikTok Now: A Podcast about Podcasting and PR

 

ABOUT

Jeff Davis is principal of JD/PR, a public relations, crisis communications and social media consultancy based in Baltimore.

Jeff has more than 25 years of news media and national public relations experience following a career as a daily newspaper reporter.

As a social media early adopter, Jeff started using Facebook, Twitter (and MySpace!) for clients in 2007 and the next year the Washington Business Journal wrote about Jeff’s innovative use of Twitter for public relations. He is now a nationally recognized expert in social media, particularly how organizations can successfully integrate social media platforms into traditional communications and crisis management programs. Jeff returns to the chapter’s leadership team after serving for three years as president (1998, 1999 and 2015).

A Silver Anvil and Best in Maryland award winner, he holds a degree in journalism from Ohio Wesleyan University and was a reporter for daily newspapers in Ohio, New Jersey and Maryland before he entered public relations. He also serves as Baltimore editor for the Capitol Communicator and is co-host of Practically Social, a podcast about the use of social media in PR campaigns.

 

 

Barbara Burfeind, APR+M
APR Manager, PRSA National Capital Board of Directors

Session: Demystifying the APR – A Brief Overview of the Accreditation Process

 

ABOUT

Barbara Burfeind is a skilled communicator, strategic planner, manager, mentor and trainer. Her more than 40 years experience included a Public Affairs career in the U.S. Navy, starting out as a photojournalist and becoming a Public Affairs Officer, and as a government civilian working in strategic and visual communication. She has a bachelor’s degree from Syracuse University, and a master’s degree from the University of Oklahoma.

Ms. Burfeind received her Accredited in Public Relations + Military Communication (APR+M) in 2010 and was the 2011 APR+M Council chair. She has been a chapter board member, APR committee chair, 2009 National Capital Chapter president and was inducted into the PRSA College of Fellows in October 2012, recognizing her career contributions to public relations.

Email:  burfante81@yahoo.com
Linked In:  https://www.linkedin.com/in/barbara-burfeind-110573a/

 

 

Dianna Fornaro, M.A., APR, AINS
APR Manager, PRSA Maryland Chapter Board of Directors

Session: Demystifying the APR – A Brief Overview of the Accreditation Process 

ABOUT

Dianna Fornaro is a Senior Communications Specialist with Towson-based Chesapeake Employers’ Insurance. She has worked in corporate communications for many years, primarily in the insurance and financial services industry. She currently serves on the Board of Directors of PRSA’s Maryland Chapter and also serves as the group’s Accreditation Manager.

Dianna has a B.S. in Journalism and a Bachelor of Fine Arts (B.F.A.) from the University of Maryland, College Park, and an M.A. in Integrated Design from the University of Baltimore. She also possesses the Accreditation in Public Relations (APR) and the Associate in General Insurance (AINS) designations.

Dianna is also a certified yoga and Pilates instructor in Carroll and Howard counties and an avid artist who participates in several local painting clubs.

Email: dfornaro@ceiwc.com
Linked In: https://www.linkedin.com/in/dianna-nikoloff-fornaro/
Twitter: @DiannaFornaro

 

Paola Vargas-Strassner, M.P.S., APR
Strategic Communications | Public Relations | Spanish Interpreter

Session: Demystifying the APR – A Brief Overview of the Accreditation Process

 

ABOUT

Paola Vargas-Strassner holds a Master of Professional Studies in Strategic Public Relations from the George Washington University in Washington, DC, and a Bachelor of Arts in Social Communication with an emphasis in Audiovisual Production from the Pontificia Universidad Javeriana in Bogotá, Colombia.

Skilled at generating strong creative content, she can positively impact worldwide audiences in all media platforms (digital, radio, tv, and print) covering private, nonprofit, and public sectors.

She joined the Public Relations Society of America since 2017 and has volunteered with the MD Chapter in event planning, earning her Accreditation in June of 2020 through the NCC Chapter.

Her most recent highlights include content curation, public affairs, and audiovisual production for Defense Media Activity with the Department of Defense (DoD), (OSD) level initiatives.

Previous roles include Media Outreach and Latino Development with Atlas Corps in Washington, DC, Marketing Manager, and Writer, Reporter for Mid-size markets in Central FL.

Laurie Reuben
Cheshire Consulting Group, LLC

Session: Running Virtual Meetings: Pitfalls & Quick Fixes

ABOUT

Laurie Reuben has been coaching and consulting with leaders since 2002, when she “jumped offenjoying  the cliff” into self-employment, and she’s never looked back. 

She coaches individual leaders, and leadership teams, with a vision that they learn to be intentional in their leadership, enabling them to create cultures where productivity thrives, and people are truly engaged, by choice rather than in exchange for external rewards. 

Laurie is a Professional Certified Coach with training from the NeuroLeadership Institute, a global organization focused on bringing neuroscience findings to leadership; a Certified Professional Facilitator (CPF); and a Certified Appreciative Inquiry Practitioner (AIPT).

She has a BS in Psychology (cum laude) from the University of Maryland, Baltimore County (UMBC), and an MS in Organization Development from Johns Hopkins University.

 

Carol Velandia, MBA, CHI, PMP, LMSW
Adjunct Professor at University of Maryland of Social Work
Founder and CEO of Equal Access Language Services, LLC

Session: Language as an Equalizer

ABOUT

Carol Velandia is the founder and CEO of Equal Access Language Services LLC. She is an expert in the topics of language access policy and negotiation and conflict resolution. She provides advise to companies and organization seeking to make meaningful cultural changes in their diversity and inclusion policies. Carol helps organizations navigate federal and state specific regulations and become compliant with key elements of service delivery to the limited English proficient population. She assists in the design, planning and execution of language access plans that are accessible to companies of all sizes so that they can meet the culturally and linguistically appropriate standards and current regulations driven by civil rights. As a social worker, interpreter, academic and entrepreneur, she has the mission to end language based discrimination, improve healthcare, justice, and education outcomes for the Limited English Proficient population by providing equal access to essential public services through equal access to language services. She advocates for the rights of the limited English proficient population. She serves as adjunct faculty for the Graduate Program in Interpretation and Translation at the University of Maryland College Park, and for the Master’s Program in Social Work at University of Maryland in Baltimore. She is the creator of “Language as an Equalizer Program”, and the award winning video “Saving Lives in Many Languages”.

 

Amy Tokos
Certified Professional Organizer & Productivity Consultant

Session: Transform Your Day: Tips from a Professional Organizer

 

ABOUT

Amy Tokos is a Certified Professional Organizer and Productivity Consultant.  She is the founder of Freshly Organized in Omaha, NE  and serves as the President-Elect of the National Association of Productivity and Organizing Professionals (NAPO).

Amy’s background is in engineering and she previously worked making manufacturing processes simpler and more efficient, also known as lean manufacturing. The “lean” thinking just naturally carried over into her life.  In 2008, she founded Freshly Organized and began bringing the lean thinking approach to the homes and offices of her clients.  

Amy’s organizing tips have been featured in Good Housekeeping, Entrepreneur, New York Times, HGTV Remodels, Today Show, USA Today and much more.  She is a regular presenter of sessions on productivity and organizing. Her audience sizes range from a team of 5 people to a conference room with 200 people.

Mileah Kromer, Ph.D.
Director, Sarah T. Hughes Field Politics Center, Goucher College; Principal, Federal Hill Research Group

Session: Identifying and Communicating Quality Survey Research

 

ABOUT

Mileah Kromer currently serves as the Director of the Sarah T. Hughes Field Politics Center at Goucher College which conducts the Goucher College Poll. She is also the principal of Federal Hill Research Group, a survey research consulting firm. Her commentary regularly appears in statewide media and she is a frequent guest on local public affairs programming. Her opinion writing has appeared in Baltimore Sun, The Hill, Maryland Matters and CNN. She was recently named to The Daily Record’s Most Influential Marylanders.

Shaunna Payne Gold, Ed.D.
Associate Provost for Diversity & Inclusion, Towson University

Session: Diversity, Equity & Inclusion: Drive to Action

Tia Malloy
Communications Strategist

Session: Diversity, Equity & Inclusion: Drive to Action (moderator)

ABOUT

As a communication strategist, Tia Malloy works with companies to build meaningful relationships with stakeholders. She has diverse experience in corporate communication, employee engagement, and consulting. Tia partners with leaders to translate business priorities into creative solutions to drive change. Throughout her career, she has led global communication efforts and made an impact at organizations such as NASA, Booz Allen Hamilton, and T. Rowe Price. Tia has served as a company spokesperson and is a certified change management professional.

When Tia is not consulting, the Baltimore, Maryland native enjoys singing loud at concerts, tweaking food recipes, and traveling to new places.

Connect with Tia on LinkedIn.

Kathleen Koch
Former CNN White House Correspondent
Award-winning journalist

Session: Mission Possible: Lessons on Resilience From a Disaster Veteran

ABOUT

Kathleen Koch is an award-winning journalist and author who for 18 years was a CNN Washington correspondent covering the White House, Pentagon and Capitol Hill as well as numerous disasters including 9/11 and Hurricane Katrina.  She is an international speaker on disaster and resilience and founder of LeadersLink, the first nonprofit to harness and share elected officials’ disaster lessons learned to help other communities better prevent, prepare for and recover from similar crises.  Koch currently writes op-eds for CNN.com, USA Today, U.S. News & World Report and other publications.

Her best-selling book, Rising from Katrina, which traces her Mississippi hometown’s recovery from Hurricane Katrina, won the gold award for Best Non-fiction in the Southeast Region in the Independent Publisher Book Awards.

Koch’s other awards include three silver and one bronze Telly for a 2010 Astrocast.TV report on the construction of Spaceport America in the New Mexico desert.  She also won a Peabody Award for her moving reports from the Mississippi Gulf Coast following Hurricane Katrina. Her two documentaries on the recovery of Bay St. Louis – Saving My Town and The Town That Fought Back – received a New York Festivals gold medal.

She is chair of Howard County, Maryland’s Community Organizations Active in Disaster, a network of more than 60 organizations working to speed and coordinate crisis preparation, response and recovery efforts in the region.

Koch is a Paul Harris Fellow and was a Rotary Foundation Ambassadorial Scholar at the University of Dijon. She is a member of the University of Southern Mississippi’s Alumni Hall of Fame and serves on the Mass Communications and Journalism Advisory Board.

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors