2019 PRSA MARYLAND CONFERENCE PRESENTERS

Luwanda Jenkins
Executive Director
Executive Alliance

Session: Changing Baltimore’s Narrative: A Panel Discussion and Idea Lab

ABOUT LUWANDA

Luwanda Jenkins has over 25 years of results-driven experience in the areas of government relations, small minority, women business enterprise program development, and corporate social responsibility. Luwanda was a Democratic candidate for Lt. Governor and running mate to State Senator Richard Madaleno (D-Montgomery County) in the 2018 Maryland gubernatorial primary.

With a background that brings an unparalleled breadth of experience in the public and private sectors, Luwanda has served in various state government positions and administrations including a cabinet-level secretary in the O’Malley Administration; the President’s Office at Coppin State University; the Greater Baltimore Committee LEADERship program, The Cordish Companies, CareFirst BlueCross BlueShield and The Baltimore Sun. She is known best for her leadership and advocacy on behalf of Maryland’s small, minority and women owned businesses, and is credited for achieving key policy advances and record gains for diverse participation in state contracting and procurement activity during her service as Special Secretary of the Governor’s Office of Minority Affairs under Governor O’Malley. Luwanda is currently the Executive Director for Executive Alliance and Senior Government Relations Associate with The Bellamy Genn Group, an Annapolis based government relations firm.

 

 

Will Holmes
Founder, WHC
Chair, Baltimore City Chamber of Commerce.

Session: Changing Baltimore’s Narrative: A Panel Discussion and Idea Lab

ABOUT WILL

Will Holmes is an award-winning, international business consultant with clients and partners including The U.S. Department of Defense, The U.S. Small Business Administration, The U.S. Department of Treasury,  The U.S. Department of Commerce, The Government of Kenya, The City of Baltimore, Goldman Sachs 10,000 Small Businesses, Wells Fargo Bank, M&T Bank, SoundExchange, The Harbor Bank of Maryland, Johns Hopkins Carey Business School, Morgan State University and hundreds of growing companies, non-profit organizations and universities around the world. His firm, WHC’s focus is the efficiency, profitability and global growth of their clients. Also, Will Holmes is the newly elected Chairman of the Board for the Baltimore City Chamber of Commerce. Additionally,  Will just purchased Wellness Today Spa, a boutique massage therapy spa right outside Baltimore City. 

Professor John Trybus, APR
Professor
Georgetown University

Session: The Future of Storytelling: What Will Change, What Won’t and Why it Matters

ABOUT JOHN

Professor John D. Trybus of Georgetown University is a story scientist on a mission to help change makers around the world create and tell better stories that bring their organization’s work to life. He leads Georgetown University’s Center for Social Impact Communication in Washington, D.C. where he teaches on a variety of topics related to strategic communication. At Georgetown, he created and leads the first and only program in the world pertaining to social impact storytelling. Prior to academia, his work spanned sectors in pursuit of making impact. He served as a strategist at the British Embassy, as a social innovation consultant at Waggener Edstrom Worldwide and as the personal advisor to Dr. Jane Goodall. A highly sought after speaker and trainer on the topic of storytelling, he has collaborated with hundreds of groups including the Smithsonian, NPR, United Way, Kresge Foundation, Department of Education and the Knight Foundation.

Learn more about his work at www.johntrybus.com

 

Tracy Imm, APR
Founder
Tracy Imm Worldwide

Session: Where does podcasting fit into your media mix?

ABOUT TRACY

Tracy Imm, ABC, APR is a business communications leader that loves to train others in the areas of corporate communications, social media and digital marketing as well as leadership. She is currently the Director-Public Affairs for the Maryland Insurance Administration. Tracy hosts her own podcast, Brave Girls with Tracy Imm, where she uses storytelling to share lessons and tips to empower other women on their journey. Her show has been downloaded in 35 countries after just 36 episodes.

She also has a consulting practice where she works to empower women on their personal life journeys. Her two self-published books, Brave Girls Guide to Work That You Love and Conquer Shame + Claim Success: Three Keys to Abundance, Love and Leadership can be found on Amazon.

 

Learn more about Tracy on her website.

Adam J. Bednar
Reporter
The Ground Up Podcast / The Daily Record 

Session: Where does podcasting fit into your media mix?

ABOUT ADAM

Adam Bednar works as the commercial real estate/economic development reporter at The Daily Record in Baltimore. Writing articles remains the focus of Bednar’s  job, but his duties also include photography, video editing, and data visualization. 

The Ground Up Podcast, however, is Bednar’s most ambitious new endeavor for the newspaper. The podcast, now preparing to launch its second season, covers a variety of topics on Bednar’s beats and telling these stories using a variety of formats. The podcast, which launched in the summer of 2018, won a first place award in May from the Maryland | Delaware | District of Columbia Press Association for “Best Use of Interactive Media.” 

Jennifer Donahoe
PR & Social Media Account Director
Planit

Session: The Turning Point: How a Crisis Can Become an Opportunity

ABOUT JENNIFER

Jennifer Donahoe is a Public Relations and Social Media Account Director at  Planit. Jennifer has over ten years of experience leading award-winning public relations and social media campaigns and serves as a crisis communications specialist, helping companies prepare for and respond to crises. Jennifer has been published in U.S. News & World Report, PR Daily, and Restaurant Business Magazine, among others. Jennifer can be reached at JDonahoe@planitagency.com or at (410) 962-6426.

 

Ashlene Larson
PR & Social Media Director
Planit

Session: The Turning Point: How a Crisis Can Become an Opportunity

ABOUT ASHLENE

Ashlene Larson is a Public Relations and Social Media Director at Planit. She is responsible for the strategic oversight of Planit’s award-winning PR and social media department, its current and prospective client accounts, and its team members. Ashlene has more than 12 years of experience in public relations and social media account management. Prior to joining the Planit team, Ashlene developed and lead the PR and social media strategies for agency and in-house clients in women’s lifestyle, consumer packaged goods, healthcare and the professional services industries. Ashlene can be reached at ALarson@planitagency.com or (410) 962-9442.

Tia Malloy
Communications Strategist
Conteur Communications

Session: Words Mean Things: Diversity in Internal Communications

ABOUT TIA

As a communication strategist, Tia Malloy works with companies to build meaningful relationships with stakeholders. She has diverse experience in corporate communication, employee engagement, and consulting. Tia partners with leaders to translate business priorities into creative solutions to drive change. Throughout her career, she has led global communication efforts and made an impact at organizations such as NASA, Booz Allen Hamilton, and T. Rowe Price. Tia has served as a company spokesperson and is a certified change management professional.

When Tia is not consulting, the Baltimore, Maryland native enjoys singing loud at concerts, tweaking food recipes, and traveling to new places.

Connect with Tia at www.tiamalloy.com.

Naomi Garvin
Diversity Strategist
Conteur Communications

Session: Words Mean Things: Diversity in Internal Communications

ABOUT NAOMI

Naomi Garvin has a proven track record of driving cultural change for companies such as Northrop Grumman and Freddie Mac. Her ability to cultivate meaningful partnerships with underrepresented communities has enabled organizations to successfully achieve corporate diversity goals.

In her current role as Assistant Vice President, Diversity Recruitment Programs, Ms. Garvin develops strategies to improve the diversity of job candidates and hires for T. Rowe Price, a global investment management firm. She counsels leadership and trains managers on building inclusive talent pipelines.

Throughout her career, she has managed large-scale video productions and corporate events, ensuring the use of minority vendors. Ms. Garvin is a graduate of Spelman College, speaks on diversity issues, and volunteers abroad.

Christine Carter
Writer/Global Marketing Strategist
Minority Woman Marketing LLC

Session: Just Do It: Creating Content for a $1.2 Trillion Audience

ABOUT CHRISTINE

“By day, I am a passionate global marketing strategist with 10 years of progressive experience driving results for innovative, category leading companies. By night, I am a mom to two members of Generation Alpha. I have become a voice for millennial moms (and uniquely, young black female professionals and mothers) and labeled a thought leader for marketing to millennial consumers.”

Christine Carter is a nationally known marketing strategist and millennial thought leader, based in Baltimore.  She has experience driving results for innovative, category leading companies. Christine has formed strategic alliances for organizations with the following companies and brands: Amazon (Whole Foods), IKEA, KIND Snacks, Popchips, Procter & Gamble (CoverGirl), Red Bull GmbH, Starbucks, The Coca-Cola Company (Honest Tea) and Under Armour. Christine has also partnered with niche brands such as 23andMe, AARP, ALDI, Brahmin, Chicco, Hungryroot, OtterBox, Orgain, and Therapedic as a social media influencer via her Twitter and Instagram accounts.

Ebony Magazine profiled Christine as a “Black, Fresh & 20-Something” Leading Voice.
Baltimore Business Journal named her one of 40 Under 40 Professionals Hungry For Success.

Christine is a voice for millennial moms (and uniquely, young black female professionals and mothers). As a result, she has appeared on many podcasts, served as a panelist at national conferences and has advised multicultural media outlets like Black Entertainment Television (BET). Christine is currently a contributor to Forbes and Huffington Post covering black millennials and millennial moms. She also contributes a health and wellness perspective to Health (which is often syndicated to partners, including RealSimple). Read more at christinemichelcarter.com.

Biz Journal: The McCormick exec who inspires Millennial moms
BeyondMom.com: Interview with Christine Carter

 

Brittany Oliver
President
Public Purpose Journal, AU School of Public Affairs

Session: Public Affairs vs Public Relations Bootcamp 101

ABOUT BRITTANY

Brittany T. Oliver is a civil and women’s rights advocate and president of the Public Purpose Journal at American University with over several years of experience in focusing in activism, public policy and media/communications. Brittany has managed a broad range of communications and public affairs for both local and national non-profit organizations including the ACLU, Hollaback! Baltimore, the National Organization for Women and more. One of Brittany’s most memorable accomplishments in her career was her advocacy that helped to spearhead the passage of the Anti-Sexual Harassment bill (HB 1342) during the 2018 Maryland General Assembly, which was the biggest overhaul in the legislature in decades. In 2017, Brittany was named a “Very Important Professional” by the Daily Record and in 2018, Brittany was included in the Baltimore Sun’s “Top 25 Women to Watch” list. Brittany holds a B.S.

in mass communications (focus in PR) from Towson University and is currently an M.P.P candidate at American University in Washington D.C.

Timm Baldwin
Senior Director of Marketing and Brand Strategy
Towson University

Session: Towson University: Building an Authentic Brand with Creativity and Transparency

ABOUT TIMM

Timm Baldwin is a local marketing professional with more than two decades of experience elevating brand awareness and building successful multi-channel advertising campaigns for businesses in Baltimore. His career began in broadcast advertising as a writer and producer of video content, commercials and marketing campaigns for television earning him two regional Emmy awards. Prior to joining Towson University, Timm took on the very wild challenge of directing brand, marketing and digital communications at The Maryland Zoo. While there, he helped rebrand the nation’s 3rd oldest Zoo, increased membership by 50% and created a bold, new identity for the institution. In his current role, he oversees brand strategy and advertising for TU, Maryland’s fastest-growing university, leading and collaborating with a team of marketers rebranding Towson University and telling its contemporary story.

In addition to marketing, Timm has passions for running, music and photography. He holds a B.S. degree in Mass Communications and Broadcast Advertising from TU’s fellow USM institution, Frostburg State University.

Erica N. Green
Assistant Director of Brand Marketing
Towson University

Session: Towson University: Building an Authentic Brand with Creativity and Transparency

ABOUT ERICA

Erica N. Green is a strategic thinker and problem solver who enjoys folding creativity into practical solutions.  As a brand marketing professional, Erica has spent her career working with companies and institutions to develop and execute marketing and advertising strategies that increase reputation, drive conversions and generate conversations. She believes great branding speaks for itself.

Since joining TU in 2011, Erica has played a key role in multiple campaigns such as the 150th Anniversary Celebration and the University’s award-winning rebrand. Erica’s latest victory was masterminding TU’s viral video for Beyonce’s #BeforeILetGoChallenge, leading to the second most-viewed TU video of all time with 394,000 views and counting.

Erica graduated with honors from Towson University with a degree in Mass Communications and later received her joint MBA from Towson University and the University of Baltimore.

When not brainstorming her next big idea, Erica can be found exploring restaurants and entertainment venues throughout the city and beyond.

Kathryn McGuire
Social Media Strategist
Towson University

Session: Towson University: Building an Authentic Brand with Creativity and Transparency

ABOUT KATHRYN

Social media marketer and digital content strategist. Originally from New Jersey, Kathryn has worked in higher education for 8 years at various state institutions including the State University of New York and the University of California. She has been with Towson University since 2016 and currently serves as the Social Media Strategist for University Marketing & Communications. Since joining TU, she has helped increase audiences by more than 40% on Facebook and 110% on Instagram. Kathryn also recently completed her M.S. in Marketing Intelligence at TU. 

When not glued to her laptop or phone, Kathryn can be found “off-the-grid” hiking, camping or exploring new places.

Rick Pallansch
Assistant VP for Creative Services
Towson University

Session: Towson University: Building an Authentic Brand with Creativity and Transparency

ABOUT RICK

Rick Pallansch is proud to have spent his career developing and overseeing award-winning creative concepts and design strategies in higher education, having previously served as a graphic designer and communications manager at his alma mater, St. Cloud State University in Minnesota, and at Ball State University in Indiana. Over his 23-year tenure with Towson University, Rick has touched upon every facet of the university’s image, identity and brand, including working through the university’s name change and new identity in 1996-97, overseeing the development of a new brand mark for athletics in 2003, and helping to manage the development and implementation of the university’s new brand mark and brand identity in 2019. As if it isn’t enough to be the ‘Chief of the Logo Police’ at an organization that includes 23,000 students and 3,500 faculty and staff, Rick also oversees the university’s marketing photography / videography and its trademark licensing, which has increased royalties almost 400% since Rick began managing the program in 2003. Despite his many accomplishments and awards, Rick takes the most pride in having designed the university’s ‘Towsonopoly’ board game. Because being a graphic designer in higher education makes every day feel like you’ve landed on ‘Go.’ 

Thank You to Our Chapter Sponsors

Thank You to Our Chapter Sponsors