2019 PRSA MARYLAND CONFERENCE PROGRAM
Agenda (subject to change)
7:15 A.M. – 8:00 A.M. | REGISTRATION/NETWORKING BREAKFAST
8:00 A.M. – 8:15 A.M. | WELCOME FROM PRSA MARYLAND AND NOTRE DAME MARYLAND UNIVERSITY
8:15 A.M. – 9:45 A.M. | OPENING SESSION: PANEL DISCUSSION
Changing Baltimore’s Narrative: A Panel Discussion and Idea Lab
Featuring panelists from Under Armour, Baltimore City Police, Community Law in Action, and more (TBA)
With stubborn crime rates, the mayor’s recent resignation and all the negativity Baltimore can’t seem to escape, we also know there are plenty of devoted champions of this city who are working hard to make a difference and trying to change the narrative. This panel will discuss how to change the narrative – and, most importantly, rebuild trust. How can the City of Baltimore move forward and show the world (and the state) Baltimore is so much more than the terrible headlines?
9:45 A.M. – 10:00 A.M. | BREAK
10:00 A.M. – 11:00 A.M. | CONCURRENT SESSIONS (choose one)
The Future of Storytelling
Professor John D. Trybus, APR, Managing Director, Georgetown University’s Center for Social Impact Communication
Everywhere you turn within the public relations profession, there’s talk about the power of storytelling. And for good reason. Effective stories create action—they can spur donations, mobilize supporters, win customers, build movements and more. Stories bring an organization’s work to life in a special way that creates meaning and connection in a way no other form of communication can do.
Professor John Trybus will share findings from applied research as well as his own life’s work navigating our sector to showcase what the future of storytelling will look like and what that means for your organization. From disruptive characters, virtual reality, physical stories and the rise of story leaders, the results and ideas for action will surprise and inspire you.
Where does podcasting fit into your media mix?
Tracy Imm, APR, Founder, Tracy Imm Worldwide, LLC; Adam Bednar, The Daily Record
Competing in a cluttered content filled world, it’s often difficult to get your message heard. An emerging media tactic is podcasting. This session will cover the basics of the podcast landscape and provide you with actionable ideas for adding guest podcasting to your communications mix. We’ll talk about what’s involved with launching a podcast and when it makes sense to dip your toe in this new space.
11:00 A.M. – 11:10 A.M. | BREAK
11:10 A.M. – 12:10 A.M. | CONCURRENT SESSIONS (choose one)
The Turning Point: How a Crisis Can Become an Opportunity
Ashlene Larson, PR & Social Media Director, Planit; Jennifer Donahoe, PR & Social Media Account Director, Planit
The Greek word for crisis is “krisis,” which means “turning point” – a point where a company’s destiny can go one way or another, a point of danger or opportunity, where a company can win or lose its reputation. At a moment when all eyes are on your company or client, you have more control than you think. When managed right, crises can have a positive impact on a company’s bottom line.
Learn the rules of effective crisis response, what works – and what doesn’t work – in a crisis and how to prepare for a crisis now.
Words Mean Things: Diversity in Internal Communications
Tia Malloy, Communications Strategist, Conteur Communications; Naomi Garvin, Diversity Strategist, Conteur Communications
Diversity has grown in significance for companies, but what does it look like in practice? Language, workplace culture, and representation all playroles in building authentic communications activities. Through real-world examples, we will highlight actionable steps to incorporate an ever-changing global landscape into your internal communications strategy.
In this session you will learn to: assess if diversity is a priority in your organization; incorporate diversity in your communications strategy; ask the right questions to frame communications activities; and use everyday techniques to influence corporate initiatives.
12:10 P.M. – 1:10 P.M. | LUNCH
1:10 P.M. – 2:00 P.M. | CONCURRENT SESSIONS (choose one)
Just Do It: Creating Content for a $1.2 Trillion Audience
Christine Michel Carter, Writer/Global Marketing Strategist, Minority Woman Marketing LLC
Public Affairs Bootcamp 101
Brittany Oliver, President, Public Purpose Journal, AU School of Public Affairs
Do you know the difference between public affairs and public relations? Have you considered how politics could affect your work and business? Have you ever engaged with politicians locally or nationally?
Public Affairs Bootcamp 101 will give public relations professionals oversight of the current political landscape locally and nationally and then introduce them to public affairs, highlighting the risks and opportunities that they could bring in 2019 and what public relations pros can do to mitigate them.
2:00 P.M. – 2:10 P.M. | BREAK
2:10 P.M. – 3:10 P.M. | CLOSING SESSION: PANEL DISCUSSION
Towson University: Building an Authentic Brand with Creativity and Transparency
Panelists: Rick Pallansch, Assistant Vice President of Creative Services; Erica Green, Assistant Director of Brand Marketing; Kathryn McGuire, Social Media Strategist; and Timm Baldwin, Senior Director of Marketing and Brand Strategy
Organizations are just like people. They have identities, personalities and unique stories that help define them. In today’s brand-centric world, it’s not only necessary to reach your external audience with a compelling, research-based message, but to engage your internal teams when defining your message. Learn the inclusive strategies Towson University used to craft a new, contemporary brand story and the intentional ways TU has successfully built buy-in with students, faculty and staff.
Last update 6/12/2019
Thursday, July 18, 2019
7:15 a.m. – 3:30 p.m.
Notre Dame of Maryland University
4701 North Charles Street
PRSA Member: $199.00
Includes continental breakfast, break & lunch. Plus free parking
Multi-Staff Discount available! Send 3 or more staff from the same organization and receive $20 off each registration.
Pillar of Truth
George Washington Cherry Tree
Coffee & Energy Break Sponsor
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