2018 PRSA MARYLAND CONFERENCE
PRESENTATIONS
Keynote: The Great Convergence: Redefining Brand and Our Jobs In the Experience Economy – Click here for presentation
Edwin (Ed) Bodensiek, Former Chief Client Experience Officer, Miles & Stockbridge, and Founder of the brand experience firm Cravety, LLC
SESSION I | The Fake News Phenomenon
- Tom Baden, Jr., editor, The Daily Record
- Colin Campbell, reporter, Baltimore Sun
- Kelly Swoope, news anchor, WMAR-2
- Dr. Richard Vatz, professor of rhetoric and communication, Towson University
- Moderator: Debra Schindler, regional director of PR and media, MedStar Health
SESSION II | Rise of Influencer Communications: Changing the Face of PR and Marketing
- Christine Carter, influencer and global consumer marketing strategy analyst, McCormick & Company – Click here for presentation
- Jill Smokler, founder, Scary Mommy
- Jessica Fast, Abel Communications – Click here for presentation
- Margaret Nam, influencer and social media manager, Planit – Click here for presentation
SESSION III | Advanced Analytics in Public Relations –Click here for presentation
Mac Cullen, chief of analytics, Weber Shandwick
SESSION IV | Case Study: Inside an Award-Winning Reputation/Brand Management Campaign. Golin and the National Aquarium – Click here for presentation
- Katie Castillo, media director, Golin
- Alexandra Ladas, manager, Golin
- Corinne Weaver, public relations specialist, National Aquarium
SESSION V | New Role of PR: Meeting the Needs of Today’s CMOs – Click here for presentation
- Jeb Brown, chairman, Yes& Agency
- Robert Sprague, president & CEO, Yes& Agency
- A.J. Guenther, director, Public Relations, ConnellyWorks (a Yes& Agency)
- Jeffrey Davis, APR, managing partner, Van Eperen
SESSION VI | Harness the Latest Changes in Social Media – Click here for presentation
Lindsay Nelson, senior program manager, imre
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