PRESENTATIONS

Keynote: The Great Convergence:  Redefining Brand and Our Jobs In the Experience Economy – Click here for presentation

Edwin (Ed) Bodensiek, Former Chief Client Experience Officer, Miles & Stockbridge, and Founder of the brand experience firm Cravety, LLC

SESSION I  |  The Fake News Phenomenon

• Tom Baden, Jr., editor, The Daily Record
• Colin Campbell, reporter, Baltimore Sun
• Kelly Swoope, news anchor, WMAR-2
• Dr. Richard Vatz, professor of rhetoric and communication, Towson University
• Moderator:  Debra Schindler, regional director of PR and media, MedStar Health

SESSION II | Rise of Influencer Communications:  Changing the Face of PR and Marketing

• Christine Carter, influencer and global consumer marketing strategy analyst, McCormick & Company – Click here for presentation
• Jill Smokler, founder, Scary Mommy
• Jessica Fast, Abel Communications – Click here for presentation
  
• Margaret Nam, influencer and social media manager, Planit – Click here for presentation

SESSION III | Advanced Analytics in Public Relations –Click here for presentation

Mac Cullen, chief of analytics, Weber Shandwick

SESSION IV | Case Study:  Inside an Award-Winning Reputation/Brand Management Campaign. Golin and the National Aquarium – Click here for presentation

• Katie Castillo, media director, Golin
• Alexandra Ladas, manager, Golin
• Corinne Weaver, public relations specialist, National Aquarium

SESSION V  | New Role of PR:  Meeting the Needs of Today’s CMOs – Click here for presentation

• Jeb Brown, chairman, Yes& Agency
• Robert Sprague, president & CEO, Yes& Agency
• A.J. Guenther, director, Public Relations, ConnellyWorks (a Yes& Agency)
• Jeffrey Davis, APR, managing partner, Van Eperen

SESSION VI | Harness the Latest Changes in Social Media – Click here for presentation

Lindsay Nelson, senior program manager, imre

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