2018 PRSA MARYLAND CONFERENCE

PRESENTATIONS

 

Keynote: The Great Convergence:  Redefining Brand and Our Jobs In the Experience Economy Click here for presentation

Edwin (Ed) Bodensiek, Former Chief Client Experience Officer, Miles & Stockbridge, and Founder of the brand experience firm Cravety, LLC

 

SESSION I  |  The Fake News Phenomenon

  • Tom Baden, Jr., editor, The Daily Record
  • Colin Campbell, reporter, Baltimore Sun
  • Kelly Swoope, news anchor, WMAR-2
  • Dr. Richard Vatz, professor of rhetoric and communication, Towson University
  • Moderator:  Debra Schindler, regional director of PR and media, MedStar Health

 

SESSION II | Rise of Influencer Communications:  Changing the Face of PR and Marketing

 

SESSION III | Advanced Analytics in Public Relations Click here for presentation

Mac Cullen, chief of analytics, Weber Shandwick

 

SESSION IV | Case Study:  Inside an Award-Winning Reputation/Brand Management Campaign. Golin and the National Aquarium  Click here for presentation

  • Katie Castillo, media director, Golin
  • Alexandra Ladas, manager, Golin
  • Corinne Weaver, public relations specialist, National Aquarium

 

SESSION V  | New Role of PR:  Meeting the Needs of Today’s CMOs – Click here for presentation

  • Jeb Brown, chairman, Yes& Agency
  • Robert Sprague, president & CEO, Yes& Agency
  • A.J. Guenther, director, Public Relations, ConnellyWorks (a Yes& Agency)
  • Jeffrey Davis, APR, managing partner, Van Eperen

 

SESSION VI | Harness the Latest Changes in Social Media Click here for presentation

Lindsay Nelson, senior program manager, imre

 

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