Former tennis pro Andre Agassi once got paid to tell us that image is everything. While that’s clearly an overstatement, there’s no question that perceptions matter. A lot.

Which is why we’re kicking off #PRSAMD17 with an in-depth discussion about Baltimore’s image and how it impacts the city’s residents, businesses and institutions on a daily basis.

Since news coverage drives the impressions many people have of Baltimore, we’ve invited some of the region’s top journalists – Baltimore Sun Managing Editor Sam Davis, WBAL-TV Chief Investigative Reporter Jayne Miller and WMAR-TV anchor Kelly Swoope – to take part in the session, which we’ve dubbed The Media Are the Message.

Anyone who lives, works or plays in Baltimore – or represents organizations, neighborhoods or attractions located in the city – needs to hear this conversation. Moderated by Schaefer Center for Public Policy Chair Matt Gallagher, the session will address the complexities of balancing journalists’ responsibility to report the unvarnished truth with the risk of skewing public perception by filling the news hole with tales of tragedy and woe.

We’ve rounded out the panel with Mike Evitts, the vice president of communications for the Downtown Partnership of Baltimore; Annie Milli, the marketing director for Live Baltimore; and Johnette Richardson, the executive director of Belair-Edison Neighborhoods, Inc. Their insights and opinions will drive home the everyday challenges presented by negative perceptions of the city.

The conversation promises to be lively, informative and indispensable for anyone whose interests are aligned with Baltimore’s image. Join us June 8 at 8:00 a.m. at #PRSAMD17. What’s stopping you from registering for #PRSAMD17 today?

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