Sawmill Marketing Announces Social Media Enhancements

Weber Shandwick Hires Flash Designer

Warschawski Adds Two New Accounts

PR firm needs Public Relations Assistant - Profiles, Inc.

Growing Agency Seeks Difference Maker - Abel Communications

Chief of Public Relations and Marketing - Prince George's County Memorial Library System

PR Account Executive - MGH Inc.
Director of Communications - Synagro

To register or learn more, visit www.KeysBaltimore.com. No prerequisite training required.

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Provide Your Feedback to the Maryland Chapter’s PRSA Leadership Assembly Delegates

Each year, every PRSA Chapter sends their Delegates to the annual Leadership Assembly. This year, the topic the Delegates will be involved with discussing at the Assembly involves the list of knowledge, skills and abilities (KSAs) that is currently recognized by PRSA.

• The list of KSAs currently recognized is as follows:
• Business Literacy
• Communication Models and Theories
• Researching, Planning, Implementing & Evaluating Programs
• Media Relations
• Ethics and Law
• Management Skills & Issues
• Crisis Communication Management
• Using Information Technology Efficiently
• Fundamental Communication Skills
• Advanced Communication Skills

Complete PRSA’s short survey and provide your feedback on what additional KSAs should be included, or what ones we can remove as a profession.

Take the survey here. http://www.surveymonkey.com/s/BLQ962X

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• Part 1 – Critiqued Writing Session; September 23 – with Jean Miskimon, APR, President of JeanInkPR.  Whether you’re new to the field or considered seasoned, as PR professionals we all need to be the sharpest writers we can be.  This session looks at writing in a general sense with a focus on what makes effective writing. This is a critiqued writing session with the choice of submitting a press release or a pitch letter a week prior to the program.
• Part 2 – Writing for SEO; October 7 – with David Aglar, VP of Weber Shandwick’s Digital Practice. Writing a pitch letter is different than writing a release; writing with SEO in mind is a whole different animal altogether. This session focuses on how to write for the web-based world. 
• Part 3 – Writing for Blogging; November 18 – with Johna Burke, Senior VP of Marketing at BurrellesLuce. Everyone has a blog – but how many are successful? How many engage the reader, and invite loyal followers and dialogue? How can blogs be written to do so? Attend the session to find out!

You can attend one, two or all three. Choose to attend all three and save $15.

Click here for details and registration.

Plus, be on the lookout for an August New Professionals Happy Hour event!

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Join Our Social Media Networks

The best way to stay abreast of PRSA-MD news is to follow us on LinkedIn, Twitter and Facebook.

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PRSA

PRSA National Teleseminars/Webinars
Below are some of the upcoming teleseminars/webinars sponsored by PRSA. To see a comprehensive list or to register, visit http://www.prsa.org/calendar/teleseminars.

Conquering the 24-Second News Cycle: Working at the Speed of “New” Media

Thursday, July 15, 3:00 – 4:00 p.m.

 

Create a Social Media Policy to Fit Your Organization: Develop Guidelines to Lessen the Risk

Tuesday, July 20, 3:00 – 4:00 p.m.

 

Getting “Ready” for the APR Readiness Review: Increase Your Chances of Being Advanced

Tuesday, July 27, 3:00 – 4:00 p.m.

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Industry

Sawmill Marketing Announces Social Media Enhancements

Sawmill Marketing Public Relations, creator of the Guide to Baltimore Media on Twitter, recently announced that it will be implementing changes to its own social media sites, including an enhanced Facebook presence, in order to offer more tips and tricks between editions of its e-newsletter, BuzzCuts. 

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Weber Shandwick Hires Flash Designer

Weber Shandwick recently hired Kevin Douglass as a Flash designer in the agency’s Baltimore office. A graduate of Stevenson University, Kevin previously worked as a Web designer and developer in Washington, D.C.