PRSA MD WebNotes
Issue #411
June 29, 2010

Spotlight

Meet the Media – ALL the Media - July 15.

We’re assembling a collection of journalists, from bloggers to print and from twitterers to broadcast, to speak to us about how they like to be contacted, how technology has changed the way they work and how we as PR and marketing professionals should work with them.  


DATE: Thursday, July 15, 2010
TIME: 8:30 a.m. Registration; 9:00 a.m. – 10:00 a.m. Program
PLACE: University of Baltimore, LAP Room 308, 10 W. Preston St., Baltimore, MD 21201.
REGISTRATION: PRSA Mbr: $20 by 7/12/10; $35 after; Nonmember: $35 by 7/12/10; $50 after; PRSSA Student Member: $10; Nonmember Student: $20.

 

Click here for details and registration.

 

PRSA MD

Mark Your Calendars for 3-Part Writing Series

Successful Launch for Chesapeake Conference and BIM Awards Luncheon

Join Our Social Media Networks

 

PRSA

PRSA Announces Keynote Speakers for 2010 International Conference


June Membership Promotion
 

INDUSTRY NEWS

Local Non-profits Can Apply for CreateAThon® Pro Bono Services
Warschawski Named “Best Small Agency to Work for in the U.S.”
Jane Goodall Institute Hires Maroon PR
GKV Named Agency of Record for PANDORA Jewelry

 

JOB OPPORTUNITIES

Social Media Marketing Account Executive - MGH
Account Executive (Boutique PR / Marketing Agency) - Nevins & Associates
Communications Manager (Community Relations) - University of Maryland Baltimore County
Communications Manager (Social Sciences) - University of Maryland Baltimore County

PR firm needs Public Relations Assistant - Profiles, Inc.

Growing Agency Seeks Difference Maker - Abel Communications

Chief of Public Relations and Marketing - Prince George's County Memorial Library System

PR Account Executive - MGH Inc.
Director of Communications - Synagro
Jobs To Careers Communications Specialist - McKinney & Associates, Inc.
Public Relations Internship - Fall 2010 - The Walters Art Museum
Service Line Marketing Manager - Orthopedics/Sports Medicine - Union Memorial Hospital

 

PRSA-MD

 

Mark Your Calendars for 3-Part Writing Series

Designed to help PR professionals sharpen their writing skills and get specific instruction on effectively writing for the new media, the series includes:

  • Part 1 – Critiqued Writing Session; September 23 – with Jean Miskimon, APR, President of JeanInkPR.  Whether you’re new to the field or considered seasoned, as PR professionals we all need to be the sharpest writers we can be.  This session looks at writing in a general sense with a focus on what makes effective writing. This is a critiqued writing session with the choice of submitting a press release or a pitch letter a week prior to the program.
  • Part 2 – Writing for SEO; October 7 – with David Aglar, VP of Weber Shandwick’s Digital Practice. Writing a pitch letter is different than writing a release; writing with SEO in mind is a whole different animal altogether. This session focuses on how to write for the web-based world. 
  • Part 3 – Writing for Blogging; November 18 – with Johna Burke, Senior VP of Marketing at BurrellesLuce. Everyone has a blog – but how many are successful? How many engage the reader, and invite loyal followers and dialogue? How can blogs be written to do so? Attend the session to find out!

Look for details on the website. Plus, be on the lookout for an August New Professionals Happy Hour event!

 

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Successful Launch for Chesapeake Conference and BIM Awards Luncheon

Thank you to all who joined us for PRSA-Maryland’s 33rd Annual Chesapeake Conference and Best in Maryland Awards Luncheon at the Sheraton Hotel in Towson. On behalf of the Chapter, we hope you had a great day filled with exciting new information and networking opportunities that will launch you on the course for greater success in the new decade. Click here to check out pictures from the event, and download speaker presentations.

 

Congratulations to all of the Best in Maryland Award winners. It was a pleasure to recognize and showcase such great work. Among the many notable winners of this year’s event were the following:

Maryland Lottery, 2010 Best in Show
Gene Bracken, APR, 2010 Lifetime Achievement Award
Bridget Forney, 2010 New Professional Award

Visit our website for a complete list of the Award Winners. Note that additional awards can be ordered by downloading the form or contacting PRSA Maryland office at 877-868-7772. Orders are due June 30!
 

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Join Our Social Media Networks

The best way to stay abreast of PRSA-MD news is to follow us on LinkedIn, Twitter and Facebook.

 

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PRSA

 

PRSA Announces Keynote Speakers for 2010 International Conference
Taking its cue from some of the major trends shaping the practice of public relations today, the PRSA has engaged influential thought leaders in the fields of social technology, online behavior and crisis communications to deliver keynote addresses at the PRSA 2010 International Conference, Oct. 16–19, in Washington, D.C.
 
The speakers are Charlene Li, co-author of the business bestseller, “Groundswell: Winning in a World Transformed by Social Technologies,” and founder of the Altimeter Group; Bill Tancer, author of the popular “Click: What Millions of People Are Doing Online and Why It Matters — Unexpected Insights for Business and Life” and general manager of global research for Experian Hitwise; and Bettina Luescher, chief spokesperson for the United Nations World Food Program.

For more information, visit the PRSA Newsroom.

 

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June Membership Promotion
Tell your friends and colleagues to join PRSA in June, and they’ll save $65 when they use promotional code TWTI2010. And don't let them forget to join the Maryland Chapter! Send them to PRSA’s membership sight to join today.

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Industry

 

Local Non-profits Can Apply for CreateAThon® Pro Bono Services
Maryland non-profits can alleviate some of their budget woes by applying for a program that awards free communications and marketing services. Known as CreateAThon®, Purple Cat’s sixth annual pro bono program, is available to all 501(c) 3 non-profits from Baltimore through the Mid-Shore. Previously unselected applicants are encouraged to re-apply. Applications are available at (410) 604-2319, or create@purplecatpr.com, or can be downloaded at www.purplecatpr.com. The deadline is July 12.

 

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Warschawski Named “Best Small Agency to Work for in the U.S.”
Warschawski was recently selected as the “Best Small Agency to Work For” in the country and the fourth best agency overall by The Holmes Report. This marks the ninth year in a row that Warschawski has ranked among the top 20 “Best Agencies to Work For” in the country and among the top 10 “Best Boutique Agencies to Work For.”  Warschawski was the only Maryland-headquartered firm to receive the award.

 

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Jane Goodall Institute Hires Maroon PR
Maroon PR recently announced the addition of the Jane Goodall Institute (JGI) to its roster of clients. Maroon PR will work with the international nonprofit, based in Arlington, VA, to increase awareness of the organization's programs. In addition, the agency will offer media relations services to support the institute's commemoration of the 50th anniversary of Jane Goodall's pioneering chimpanzee field study.

 

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GKV Named Agency of Record for PANDORA Jewelry
GKV recently announced that it has been selected by Pandora Jewelry LLC as the new agency of record for its North America division. GKV will provide the affordable luxury jeweler with marketing support for strategic planning, brand development, and communication strategies and tactics. 
 

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WebNotes is compiled by Chris Carbone, Secretary of PRSA-MD.

PRSA MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)