PRSA MD WebNotes
Issue #390
June 22, 2009
Spotlight
Speed
Pitching: Present Your Idea in Three Minutes or Less
Have a story idea worth pitching? Bring it with you
to the July 16 monthly meeting, Meet the Press: Speed Pitching, where
editors from local media will listen to your crafted pitch. Be quick
because you'll only have three minutes before the bell rings. Invited
media include major radio & TV stations, key print and electronic
press, trade and specialty press.
Confirmed Invitees to date (check our website for
updates):
- Howard Libit, Baltimore Sun
- Michelle Butt, news director, WBAL TV Channel 11
- Meg Jollett, managing editor, WMAR TV Channel 2
Date/time: Thursday,
Visit our events page for registration
and details.
PRSA-MD
PRSA
Industry
Five Tips
from our June Panel
The chapter's June program, The Changing Landscape for the Public Relations Profession, held on Thursday, June 18, featured Emily
Williams from the Obama Campaign and Wendy Harmon from the American
Red Cross with moderator David Harrison of Harrison Communications in
a panel discussion on the rapidly changing PR industry. Here are tips
from the conversation.
Don't use social media because it's a shiny new object.
Examine your goals and then consider how the new tools can best serve
you.
Add video as a basic component of your communications
toolkit. Communicating with your target audience through YouTube is
easy and can be effective.
Strip the marketing-speak out of your social media
communications. Users see it immediately and usually regard it as inauthentic.
Are you
Working on Your Best in
PRSA-MD has added three new categories to this year's
program--Blogger Campaign, Social Media/Viral Marketing, and Blogs--plus
an award for the program entry that best represents our conference theme,
"Celebrating What's Classic & New." For this award, our
judges will choose the program that displayed the best use of traditional
PR strategies while tapping into new PR tactics.
Visit Best In Maryland Awards
to download the 2009 Call for Entries and associated forms. For more
information, contact Laura LaChapelle at 410.440.4246 or laura@lachapellecommunications.com.
Save the
Date! PRSA-MD
Want to learn how to effectively use Twitter in your
PR campaigns? How about something for the sole practitioners out there?
Want to learn how to defend your company against social media attacks?
We'll have all this and more, at this year's Chesapeake Conference!
This year's Chesapeake Conference will be held on
October 6 at the Sheraton Hotel in
Miss the
June Meeting? Join the Discussion!
Take advantage of PRSA-MD's social networking sites
by continuing (or joining) the discussions generated at our monthly
meetings. Whether or not you attended the June event, you can join in
the conversation on LinkedIn, Facebook and Twitter (hashtag #prsamd)
via our social networking page.
Upcoming
PRSA National Teleseminars
Here are some of the upcoming teleseminars sponsored
by PRSA. To learn more about these events or to see a complete listing
of PRSA teleseminars, visit http://www.prsa.org/PD/events.html.
Thursday, July 23,
Wednesday, July 29,
MGH, along with partner TagTeam Global, recently won
three Silver Anvil Awards and a Bronze Anvil Award. In addition, MGH
recently received the first place Jewelry and Watch Advertising Award
(JAWA) and four Communicator Awards.
GKV Hires
John Acquavita and Kaileigh Jolliffe
GKV has added two new employees to its staff: John
Acquavita, M.Ed., who brings with him more than 10 years of proofreading,
editing and public relations experience; and Kaileigh Jolliffe, a GKV
intern and recent honors graduate of