PRSA
MD WebNotes
Issue #407
April 19, 2010
Spotlight
BIM
Awards Submission Deadlines: APRIL
23, Early Bird; MAY 7, Final
Be
sure to submit your organization’s greatest success story for
a PRSA-MD’s Best
in Maryland award. But hurry because submissions
must be received no later than 5 p.m. on May 7, or
5 p.m. on April 23 for early bird rates (that’s this
Friday!).
Keep
in mind that 25% of entries get pushed aside, not because they aren’t
creative, effective and successful, but because they’re not well
presented. Check out tips
from the pros for vital ideas on creating a
winning entry.
PRSA-MD
Chesapeake
Conference Speakers to Include Google-Bid Insider and Emmy Award Winner
Recap
of April Event: Social Media Tagging and PR with PR Newswire’s
Michael Pranikoff
FREE
Lunchtime Teleconference Training
Twitter Marketing – An Hour a Day
Join Our Social Media Networks
PRSA
Encourage
New Members to Join Before Month End!
Agency
Profile: Meet A. Bright Idea
Devaney
& Associates Hires Michael Getzlaff
Chesapeake
Conference Speakers to Include Google-Bid Insider and Emmy Award Winner
Be
sure to arrive early on June 17 to hear technology entrepreneur Dave
Troy deliver the morning keynote address at PRSA-MD’s 33rd
Annual Chesapeake Conference. One of the principal
players in Baltimore’s bid to bring
Google’s ultra high-speed Internet trial to Baltimore,
Dave
will address the inspirational and creative efforts put forth by public/private
organizations toward this end.
He will discuss Baltimore’s PR, social media and buzz strategies,
along with lessons learned. In addition, he will tell us why Baltimore
is a good fit for Google Fiber, and when Google will reveal its decision.
Kicking
off the second half of the conference will be local Emmy Award winner
Lisa A. Shenkle, president of VERB!
Communications and board member for Sail
Baltimore. As the afternoon keynote speaker, Lisa will describe
how the art and skills of public relations help her navigate political
landmines and sensitivities associated with international ships visiting
the Port of Baltimore. Discover how she overcomes challenges in scheduling
press events, gets permission for the media to board vessels, and engages
all parties for the greater mission of establishing goodwill between
our country and others.
Breakout
sessions include:
- How
media fragmentation is making it harder (and easier) than ever to
reach your targets
- Putting
SEO to work: Writing with search engines in mind
- Red
flags of social media: A
legal perspective
- Great
marketing ROI for a lousy economy
- Writing
for the Web and social media
- Media
ethics
- PR
measurement
- APR
roundtable discussion
- How
“not to pitch the media” roundtable discussion
Recap
of April Event: Social Media Tagging and PR with PR Newswire’s Michael
Pranikoff
Last Thursday, PR
Newswire’s Global Director of Emerging Media Michael Pranikoff spoke
to members of PRSA-MD at the University of Baltimore about a subject
that too few communications practitioners have mastered—the art of tagging.
See our chapter blog (More
Than PR Basics) to find how you can use Delicious
and other tools as a powerful publishing platform and why you need to
be tagging. Michael’s slides are available on Slideshare
and notes are also on Twitter #prsamd.
FREE
Lunchtime Teleconference Training
On April 14, PRSA-MD offered the first of three FREE half-hour Virtual Lunch training sessions. During this first session, a representative from the Boss Group shared job-hunting tips and trends for PR/communications professionals seeking employment.
Our next Virtual Lunch will be on May 12 at noon on the topic of Social Media Tagging and PR. Our April 15 event on the same topic gained such widespread interest and sparked such a long Q&A session that the topic of tagging deserves its own Virtual Lunch training session! Join us to learn more about this valuable practice, or to share your tips and tricks on tagging press releases, articles, etc.
What: Social Media Tagging and PR
When: May 12, 12pm to 12:30pm
Where: Via conference call
How:
1.At the specified time, dial the Access Number 800.920.7487
2.When prompted, enter your Participant Code followed by #.
3.Your Participant Code is 32466325#.
Participant
Star Commands
*4
Volume - Pressing *4 will increase/decrease the volume.
*6
Mute - Participants can mute/unmute their own lines by pressing *6.
Our last Virtual Lunch of this three-part series will be on June 9. Stay tuned for more information!
Twitter
Marketing – An Hour a Day
Are
you spending too much time marketing your own or your clients’
businesses on Twitter, FaceBook, or LinkedIn? Join us on May 20 as we
hear from Hollis Thomases, author of the book “Twitter Marketing –
An Hour a Day” for an in-depth
look into designing, implementing, and measuring the impact of a complete
Twitter strategy.
Master
Twitter basics and tweeting dos and don’ts, hear case studies
you can learn from, learn about useful third-party Twitter applications
that make life easier, learn how to use all the available tools to develop
an effective Twitter campaign and scale it for any size and type of
organization, and learn how to accurately track and measure your results.
Plus,
you’ll receive the book “Twitter Marketing – An Hour a Day”
as part of your registration fee!
When:
Where:
University
of Baltimore, Liberal Arts & Policy Bldg., Room 308, 10 W. Preston St.,
Baltimore, MD 21201.
Cost:
PRSA
Members: $30 paid by 5/17/10; $40 after 5/17/10
Non-Members:
$40 paid by 5/17/10; $60 after 5/17/10
Students:
$15 PRSSA Member; $25 Non-PRSSA Member
Click
here
to register
Thanks to University of Baltimore's School of Communications Design, our event co-sponsor.
Join
Our Social Media Networks
The best way to stay abreast of PRSA-MD
news is to follow us on LinkedIn
(check out our news feed there with links to great resources) [and Twitter
(@prsa_md). You can also find us on Facebook.
PRSA
Encourage
New Members to Join Before Month End!
PRSA
National’s offer ends on April 30 -- a FREE chapter membership
with every new National membership. If you know anyone who’s thinking
of joining, now’s the time! Get two memberships (PRSA National
and your Maryland local chapter) for the price of one! For more information,
visit www.prsa.org/joinus.
Industry
Agency
Profile: Meet A. Bright Idea
Here's just one company that supports the Maryland Chapter—over
and above our regular Chapter dues. Please see our list of agency
members and patronize these companies if you have a public
relations need.
A.
Bright Idea is a woman-owned, SDB, 8a certified, advertising
and public relations firm providing verbal and visual communication
solutions to a variety of clients. As an award-winning boutique agency,
our bright ideas are anything but small as we strive to successfully
achieve goals and objectives through a collaborative approach.
Founded
in 1996 by Anita Brightman, A. Bright Idea lives in a world of purple
and silver at 210 Archer Street in Bel Air, providing services to government,
non-profit and public businesses, including integrated branding and
graphic design, media relations, media buying/placement, creative and
technical writing, strategic communications planning, Web development
and design, interactive and social media tactics and design, sports
marketing, corporate sponsorship, meeting and special event planning.
At
A. Bright Idea, we know there is nothing more powerful than an idea.
Our in-house creative team of talented professionals with diverse backgrounds
does more than simply create ideas; we offer an integrated approach
and multi-dimensional solution to our client’s communication challenges.
We
believe that any communication tool, whether a corporate identity and
suite of collateral materials or a multi-tiered advertising campaign,
should tie directly to an overall strategic business and communications
plan. Our recommendations come from thorough research, the establishment
of clear goals and our extensive experience.
For more information on A. Bright Idea and its services, visit our Web site at http://www.abrightideaonline.com or email info@abrightideaonline.com.
Devaney
& Associates Hires Michael Getzlaff
Devaney & Associates recently announced the hire of Michael Getzlaff as senior writer. Michael will write and develop creative print, broadcast and interactive media campaigns for Devaney & Associates’ growing client base.
Warschawski
Promotes Justin Michaliga
Warschawski recently announced the promotion of Justin Michaliga to interactive developer. In his new role, Justin will oversee interactive and web-related projects for general consumer, technology, government, and travel and tourism clients.
Correction:
PR Internship at The Walters Art Museum
WebNotes is compiled by Chris Carbone, Secretary of PRSA-MD.
PRSA
MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)