PRSA MD WebNotes
Issue #404
March 8, 2010
Spotlight
Best in Maryland Awards - Early Bird Deadline is April 16!
Special Opportunity to Have Your Entry Reviewed in Advance
The deadlines for the Best in Maryland Awards are fast approaching! April 16 is for all you Early Birds, while April 30th is for the rest of us. Take this unique opportunity to increase your chances of winning by having your entry - no matter in what stage of completion it is - critiqued by a Silver Anvil judge! Simply submit your entry to PRSA MD by email by Friday, March 19 and a Silver Anvil judge will critique your entry, giving you feedback on how to make it stronger.
While our 'How to Win a Best in Maryland Award' event on Thursday with a panel of Silver Anvil judges was forced to cancel due to a scheduling conflict, you can still take advantage of their expertise. After you receive some honest feedback, you can then use it to polish your final draft by the Early Bird deadline of April 16!
PRSA-MD
Finding Government PR Contracts and
Winning the Jobs
Save the Date! Chesapeake Conference & BIM Awards
JUNE 17
In Case You Missed it: Crisis Communication Tips from
Maroon
How to Win a BIM Award - Individual Critiques Replaces
Session
Join the Discussion
PRSA
Join PRSA in March and April and Receive a FREE Chapter
Membership!
Calling All Fellows!
Industry
Agency
Profile: Meet Warschawski
3-Point Products Selects Devaney & Associates
for Public Relations Services
Warschawski Promotes Michelle Tomlinson to Senior Director
IMRE Adds Three New Clients to Financial Services PracticeJob
Opportunities
Director of Communications - School Sisters of Notre Dame
Communications Manager - University of Maryland, Clarice Smith Performing
Arts Center
Public
Relations/Marketing - Hospice of the Chesapeake
PRSA-MD
Finding
Government PR Contracts and Winning the Jobs
If you've been wondering how to find and win a government PR contract?
You will have an opportunity on Tuesday, March 23 to learn how to find
and win PR contracts with the government. PRSA-MD is teaming up with
the Independent Public Relations Collaborative to bring you this program
at the Howard County Business & Technology Center in Columbia, with
featured speaker Gloria Berthold Larkin, President of TargetGov,
a division of Marketing Outsource Associates. It's a brown bag lunch
(drinks will be provided). Register by RVSPing to Gina Kazimir, PR Right
Now by email by March
18, 2010.
Quick
look at the event:
Tuesday, March 23, 2010 - 12:00 - 1:30 p.m.
Howard County Business & Technology Center, The Center for Business
& Technology Development, Columbia MD
Bring a brown bag lunch. Drinks will be provided.
Fee: $20 payable at the door
Save
the Date! Chesapeake Conference & BIM Awards JUNE 17
Set your sights on the dawning of a new decade for public relations
excellence. Join us for the 33rd Annual PRSA Maryland Chesapeake Conference
as we journey through the charted and uncharted world of public relations.
The Best
in Maryland Awards Luncheon will be held as part of the conference.
Communications professionals at all levels will delve into future trends in areas such as digital media, social media, branding, crisis management, measurement, tips for independent practitioners and much more. Practitioners who are APRs can earn up to two maintenance credits by attending this conference!
Mark your calendar today. Don't miss the Chapter's leading educational and networking event of the year.
What
"2010: Launching a New Decade for PR Excellence"
33rd Annual PRSA-MD Chesapeake Conference and Best in Maryland Awards LuncheonWhen
Thursday, June 17, 2010
8:00 am - 4:00 pmWhere
Sheraton Baltimore North Hotel
903 Dulaney Valley Rd., Towson, Md., 21204
Be on the look-out for more details and registration information coming soon.
In
Case You Missed it: Crisis Communication Tips from Maroon
On February 25, John Maroon and Tim Richardson of Maroon PR
shared their expertise on crisis communications management. Maroon PR
specializes in sports PR and reputation management. Here are a few of
their tips:
- Always be aware of the fact that, with the proliferation of smart phones, flip cams, YouTube and Twitter, everyone is a reporter.
- Treat the local media well—especially during a crisis. They're more inclined to be fair to their own.
- The time to plan is not when a crisis hits. Every organization, every brand, should have some kind of crisis plan 'ready to go'. Time is your enemy in a crisis, so be prepared.
- "No comment" is a comment. And it conveys guilt. Instead, figure out a way to comment and convey that more information is forthcoming.
- Be honest. It's hard to recover from a lie because the press and the public no longer trust you.
How
to Win a BIM
Award - Individual Critiques Replaces Session
The scheduled 'How to Win a Best in Maryland Award' event on Thursday,
March 11 with a panel of Silver Anvil judges, has been replaced by a
special opportunity to get your entry critiqued before you submit it.
While the actual session was forced to cancel due to a scheduling conflict,
this new opportunity gives you access to their expertise without having
to leave home.
Simply submit your entry by email by Friday, March 19 and we'll have it back to you with comments in time to make the Best in Maryland Awards early bird deadline on April 16. Forms and details on the Awards can be downloaded from our website. More question about BIM? Contact Lisa Miles Lisa Miles by email.
Join
the Discussion
Comment on last week's Daily Record article about our Crisis Communications
program by joining the discussion
on LinkedIn.
You can also find us on Facebook
and follow us on Twitter (@prsa_md).
Check in to read recaps and thoughts on our events, as well as on issues
affecting the PR community at large.
PRSA
Join
PRSA in March and April and Receive a FREE Chapter Membership!
Know someone who would benefit from PRSA
membership? In March and April, PRSA National is giving a FREE Chapter
membership with every new PRSA National membership. It's a great way
to connect with fellow public relations professionals, whether across
the nation or right in your backyard. Visit www.prsa.org/joinus.
Calling All Fellows!
Industry veterans of 20 years or more can apply for membership to the
College of Fellows. Apply now, and you could be inducted at the PRSA
International Conference in Washington, D.C. in October.
The College of Fellows is an honorary organization within PRSA comprised of more than 400 senior practitioners and educators, each of whom has left a significant footprint on the public relations profession.
For more information or to apply, visit the College of Fellows section of PRSA's Web site. The application deadline is May 6.
Industry
Agency Profile: Meet Warschawski
Here's just one company that supports the Maryland Chapter--over
and above our regular Chapter dues. Please see our list of agency
members and patronize these companies if you have a public relations
need.
Warschawski
Named "Small Agency of the Year" for the U.S. in 2006,
2007 and 2008, Warschawski was named a finalist for the honor in 2009
(PR News and Holmes Report). Warschawski is a full-service marketing
communications agency that provides public relations, branding, marketing,
interactive, creative design, and advertising services all under one
roof for clients ranging from Fortune 100 companies to small non-profits.
Over the last ten years, the agency has won more than 200 industry awards for its work. For the last eight years in a row, Warschawski also has been ranked as one of the top 20 "Best Agencies to Work For" in the country.
These accolades underscore the essence of Warschawski, which values fun and caring relationships, and loves doing great work that thrills its clients. Warschawski prides itself for having an outstanding team of highly experienced communications professionals who truly love what they do and have a great time doing it.
Warschawski strongly believes that doing great work and having fun are not mutually exclusive. Rather, when combined, these concepts propel the agency to create better results for the client, and everyone has more fun. That's what matters -- creating real business results for the client, ensuring that the client knows they care about them and their success, and making people smile.
To see what makes Warschawski stand out, learn more about the depth of its integrated marketing services, and meet members of its senior team -- visit www.warschawski.com
3-Point
Products Selects Devaney & Associates for Public Relations Services
Devaney & Associates recently added
to its client roster Stevensville, MD-based 3-Point Products, a national
leader in the orthotics industry. The agency will help its new client
with positioning and media strategies to generate awareness of the company
and its products.
Warschawski
Promotes Michelle Tomlinson to Senior Director
Michele Tomlinson was recently promoted
to senior director at Warschawski, where she has worked since 2003.
In her new role, Michele will manage the direction of client accounts,
lead teams to create and execute integrated marketing communications
campaigns, and help with new business development.
IMRE
Adds Three New Clients to Financial Services Practice
IMRE has announced that it will provide marketing and communication
services for Lititz, Pa.-based Susquehanna Bancshares, Inc.; Sparks,
Md.-based PHH Arval; and the Towson, Md.-based Injured Workers' Insurance
Fund (IWIF).
WebNotes is compiled by Chris Carbone, Secretary of PRSA-MD.
PRSA MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)