PRSA MD WebNotes
Issue #381
Feb 9, 2009

 

Spotlight

 

How Sustainable Word-of-Mouth Marketing

Can Help Boost Your Bottom Line - Wednesday, February 18

Strategies on How to Identify Buzz Building Opportunities for Your Brand

 

Join us for a new twist on "Happy Hour." We're hosting PRSA's Teleconference on word-of-mouth marketing followed by a lively discussion and refreshments. Hear from experts Geno Church, chief inspiration officer, and Spike Jones, firestarter, of Brains on Fire about the how WOM marketing works and how it doesn't, providing techniques on how you can start to identify buzz building opportunities for your brand with authenticity and clear measurement results in mind. Then, we'll tap the expertise in the room - thanks to event host Sandy Hillman Communications - for ideas on using the strategies.

 

Date: Wednesday, February 18, 2009
Time:
5:30-7:00pm

Place: Sandy Hillman Communications, 1122 Kenilworth Drive, Suite 303, Towson, Maryland 21204, 410.616.8951

Cost:
PRSA Members: $15 paid by 2/13/09; $20 after 2/13/09

Non-Members: $25 paid by 2/13/09; $30 after 2/13/09

Students: $10 PRSSA Member; $20 Non-PRSSA Member

 

Click here for more details and registration.

 

 

Meet the Editors - Tuesday, March 3

With today's turbulent times, does it seem like your familiar press contacts are moving and shifting? Learn who to contact at the Baltimore Business Journal at PRSA-MD's Meet the Editors event with the paper on March 3.  Find out what they have to say about editorial trends, the ever changing media landscape, and more. Come with questions, leave with answers.

 

Date: Tuesday, March 3, 2009
Time:
8:30 a.m. Registration 9:00 a.m. - 10:30 a.m. Program

Place: JHU Downtown Center, 10 N. Charles Street, Baltimore, MD 21201

Parking: Parking is available on the street and at area lots.

Cost:
PRSA Members: $20 paid by
2/27/09; $35 after 2/27/09

Non-Members: $35 paid by 2/27/09; $50 after 2/27/09

Students: $10 PRSSA Member; $20 Non-PRSSA Member

 

Click here for more details and registration.

 

PRSA MD

Getting a Seat at the Management Table

Exciting Events Planned!
PRSA-MD is Social Media Savvy! 

Webnotes Now On-Line

 

PRSA

PRSA Launches New Blog - PRSAY - to Serve as a "Town Square" for Members

New Professionals is Now a Professional Interest Section

PRSA Health Academy Conference - Leveraging Social Media in Health Care Public Relations

Know Someone Who Should Be A Member? Now's the Time To Join!
Upcoming
PRSA National Teleseminars

 

INDUSTRY

Maroon PR Chosen by Sullivan's Steakhouse to Launch Restaurant in Baltimore

 

Job Opportunities

City of Hyattsville - Communications Manager  - City of Hyattsville

Copywriter - Devaney & Associates

ATK is seeking a dynamic, high-potential Communications Executive - ATK

 

PRSA MD

 

Getting a Seat at the Management Table

Our March 26th workshop gives you an inside view from a panel of senior public relations professionals. Listen and learn from their experience in working with senior management in corporate and non-profit settings. Hear why it is important for public relations/communications professionals to have an ongoing dialogue with members of the "C Suite." Panelists will share how you can get a seat at the management table. Come with questions, leave with answers.

 

Dave Imre, CEO, Imre, will moderate the discussion with panelists:
Maria Tildon, Senior Vice President, Public Policy and Community Affairs, CareFirst BlueCross BlueShield; Kevin Kempske, Partner and EVP, gkv; and Brian Lewbart, APR, VP and Sr. Manager, Public Relations, T. Rowe Price Associates.

 

Click here for more details and registration.

 

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Exciting Events Planned!

This year, PRSA-MD is going the extra mile to book an exciting series of events each month. Some topics you can look forward to (and to ‘pen in' on your calendar now) are:

- A mini-series on social media, including a "how to" event and topics on how social media affects the future of PR - April 23 and May 21

- Changing Landscape of PR - June 18

- Speed Pitching - July 16

 

Dates and details coming soon! Check our events page.

 

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PRSA-MD is Social Media Savvy!

Take a few minutes and check us out on LinkedIn, Twitter and Facebook.  You can access our social media sites to talk or connect with members, read the latest news and past issues of Web Notes, or start a discussion theme!

 

Social media is a hot button right now. Join the conversation on Twitter as a platform for uniting journalists and PR pros. PRSA member Lahne Mattas-Curry, Media Frenzy Communications, wrote "Obviously we've seen some real slowdown and changes in the newspaper industry. I think they would get good leads on Twitter and quite frankly, a built in focus group or resource center."

 

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Webnotes Now On-Line

Miss your copy of Webnotes or looking for previous issues? Well we're now posting them on-line. Never miss an issue again!

 

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PRSA

PRSA Launches New Blog - PRSAY - to Serve as a 'Town Square" for Members
Developed to generate dialogue between PRSA leaders and members, PRSAY features commentaries from Michael Cherenson, APR, 2009 PRSA chair and CEO, William Murray, PRSA president and COO, and other PRSA leaders about issues and concerns facing the organization and the public relations profession.


To view the PRSAY blog, visit prsay.prsa.org.

 

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New Professionals is Now a Professional Interest Section
New Professionals, formerly a PRSA Affinity Group, officially became a Section on Jan. 1. New Professionals' mission is to provide career guidance, mentor relationships and professional development for new professionals as they navigate the start of their careers. As a Section, it will offer increased benefits to its members.

Annual membership dues for the Section are $20 in addition to PRSA National membership. Members who were enrolled in the New Professionals Affinity Group do not need to rejoin — the Affinity Group membership automatically carries over to the Section. For complete details on the New Professionals Section, contact Denise Mojica at (212) 460-1461.

 

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PRSA Health Academy Conference - Leveraging Social Media in Health Care Public Relations

This year's PRSA Health Academy Conference will be held May 13 - 15 in Washington, D.C. Throughout the three days, you'll hear from some of the top practitioners of social media in health care with case histories and strategies that will equip you with the information you need to adapt in a declining economy. To view the complete conference schedule and to register, please visit http://www.healthacademy.prsa.org/2009conference.html.

 

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Know Someone Who Should Be A Member? Now's the Time To Join!
Great news! The first membership promotion of 2009 runs from February 1 to March 31. Any new member who joins during this time will receive a FREE one-year local chapter membership. This means Maryland members will save $50!! Watch prsa.org for more information. And remember — you must use the posted promotional code on your registration form in order to receive the discount. For more information, contact our chapter's membership chair, Angelique Rewers, at alr@bonmotcomms.com

  

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Upcoming PRSA National Teleseminars
Below are some of the upcoming teleseminars sponsored by PRSA. To learn more about PRSA professional development opportunities as well as how to register for these teleseminars, visit www.prsa.org.

 

Build a Mutually Beneficial Client/Agency Relationship - Choosing the Right Agency for Your Public Relations Needs

February 11, 3pm (free Webinar)

 

Tapping the Online Video Boom

February 12, 3pm

 

How Sustainable Word-of-Mouth Marketing Can Help Boost Your Bottom Line

February 17, 3pm  

See Spotlight Above - we're playing the teleseminar back on Wednesday, Feb. 18 as a happy hour special.

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INDUSTRY

 

Maroon PR Chosen by Sullivan's Steakhouse to Launch Restaurant in Baltimore

Maroon PR has been selected by Sullivan's Steakhouse to handle all aspects of the restaurant's publicity and event efforts for its newest location in Baltimore. Terms of the deal were not disclosed.


Sullivan's Steakhouse is located at 1 East Pratt Street on the ground floor of the Verizon Building in Baltimore.  The upscale restaurant and bar will officially open its doors with an invitation only VIP party on February 11th to benefit the Cal Ripken, Sr. Foundation.


Maroon PR is handling public relations efforts for Sullivan's in the time leading up to the restaurant's opening, all aspects of the VIP party and publicity and events for Sullivan's after the restaurant opens its doors. The firm is also overseeing media buying activities for Sullivan's.


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PRSA MD

c/o Mariner Management * PO Box 1046 * Laurel, MD 20725

866-868-7772