PRSA MD WebNotes
Issue #402
February 10, 2010
Spotlight
"How
do You Stop a Speeding Camry?"
This question, put to readers of a recent GQ
blog post, is just one of many swirling about in the midst of Toyota's
crisis. How would you handle Toyota's predicament from a PR perspective?
Join us on February 18 as John Maroon, president of Maroon PR, discusses the timely topic of Crisis Communication Management. John has recently spoken to national and local media for his take on the Tiger Woods incident because of his vast experience with high-profile athletes and other clients in the sporting industry.
Whether the organization or clients you represent are vulnerable to full-blown mass media crises or small-scale social media smears, every practitioner should have at least some knowledge of how to deal with a communication crisis. Here's your chance to hear from a local expert!
Date/Time:
Thursday, February 18, 2010; Registration opens 8:30am, Program 9-10am
Place:
University of Baltimore, Liberal Arts & Policy Bldg., Room 308,
10 W. Preston St., Baltimore, MD 21201.
Fees:
PRSA Member: $20 by 2/15/10, $35 after;
Nonmember: $35 by 2/15/10, $50 after;
PRSSA Member: $10; Students (Non-PRSSA): $20
Click here to Register now!
Thanks to University of Baltimore's School of Communications Design, our event co-sponsor.
Please
Note Parking Changes!
Two-hour metered parking is available on the street, or you can get
a voucher at the event valid for $7 parking in the UB garage on Maryland
St., south of Preston, and the new Fitzgerald Garage in the Fitzgerald
at UB Midtown, located on Oliver Street. (Click here
for directions and campus map.)
PRSA-MD
How to Win a Best in Maryland Award
How to Land PR and Government Relations Contracts
BIM Award Submissions Due in April
Program Calendar
APR Prep Classes to Begin February 17
Join the Discussion
PRSA
Initiation Fee Waived for New PRSA Members
Agency
Profile
Imre
Industry
Rob Terry Joins Daily Record
IMRE Launches iPhone App
Warschawski Provided Keynote Address to Conference Board
Job
Opportunities
Communications Manager University of Maryland, Clarice Smith Performing
Arts Center Public Relations/Marketing Hospice of the Chesapeake
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PRSA-MD
How
to Win a Best in Maryland Award
Have
you wondered how to win a Best in Maryland award? Do you need to know
what makes the difference between a winning entry and a non-winning
entry? Join three Silver Anvil judges as they give you advice and tricks
of the trade from their experience in judging national awards.
The panel will consist of Harry Bosk, APR; Paul Eagle, APR; and Lisa
Miles, APR--all current PRSA national Silver Anvil judges. They will
give you their advice on what judges look for, and then will be available
to answer individual questions.
The program will be held on Thursday, March 11, from 9:00 – 10:00 a.m.
at the University of Baltimore. Click here
for details and registration.
And just so you're ready to get started--the Early Bird entries are
due April 16, and the final entry deadline is April 30.
If you have any questions, please contact Lisa Miles by email.
How
to Land PR and Government Relations Contracts
PRSA-MD will team up with the Independent Public
Relations Collaborative on Tuesday, March 23 for a look at how to find
government relations contracts and get the jobs. Our featured guest
will be Gloria Berthold Larkin, President of TargetGov, a division of
Marketing
Outsource Associates. The event takes place at the Howard County
Business & Technology Center, 9250 Bendix Rd. North, Columbia, MD
21045. The cost is $20 payable at the door. Registration and information
is being handled through IPRC. To confirm your space, RSVP to Gina Kazimir
by email by Thursday. March
18.
BIM
Award Submissions Due in April
Remember,
the Chesapeake Conference and Best in Maryland Awards will be held on
June 17 this year, so BIM Awards submissions will be due in April: early
bird April 16, and final deadline April 30. For more information and
an entry form, visit our website.
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Program
Calendar
For the most up-to-date list of PRSA-MD programs, visit http://www.prsamd.org/news/.
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APR
Prep Classes to Begin February 17
Welcome
to the 2010 PRSA Maryland APR Bootcamp! PRSA-MD will offer a series
of five APR prep classes for members interested in obtaining their accreditation
in public relations (APR) led by Tracy Imm, MBA, APR. Our first session
will be 6 pm on Wednesday, February 17th in Hunt Valley at the State
Highway office. For those members who cannot attend in person, there
is an option to participate by GoTo Meeting. Contact Tracy (tracyimm@comcast.net)
for details. Joining us for the first session will be Chapter President
Laura LaChapelle, APR and Tom Williams, APR.
- Wednesday,
February 17, 2010 6 pm: Overview of the Process, Starting your Application;
Recommended Books, Find a Study Buddy, Q&A
- Wednesday,
February 24, 2101 6 pm: Preparing your Portfolio, Importance of Ethics
and Getting through the Readiness Review, Get an APR Mentor, Q&A
- Wednesday,
March 3, 2010 6 pm: Studying for the Exam, Review of your Portfolio,
Q&A
- Wednesday,
March 10, 2010 6 pm: The Exam, Q&A
- Wednesday, March 17, 2010 6pm: Make Up session, if needed
Click here for more details and resource documents. No registration required but please RSVP to Tracy Imm via email.
Join
the Discussion
Crisis Communications is in the air—from Tiger to Toyota and
beyond. Prepare yourself for our February 18 event on crisis communications
with John Maroon by joining the discussion on LinkedIn.
You can also find us on Facebook
and follow us on Twitter (@prsa_md).
PRSA
Initiation
Fee Waived for New PRSA Members
PRSA
has announced that it is waiving the $65 initiation fee for new members
in February. Please pass this information along to employees, colleagues
and other practitioners you know who may benefit from becoming a PRSA
member.
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Agency Profile
Here's just one company that supports the Maryland Chapter--over and above our regular Chapter dues. Please see our list of sponsors and patronize these companies if you have a public relations need.
IMRE
IMRE is a full-service
marketing agency serving business-to-business and business-to-consumer
clients in the Healthcare, Home & Building, and Financial Services
industries. IMRE specializes in driving demand and purchase for brands
and clients and has always worked to be at the forefront of the latest
technological and social changes facing the industry. The agency's services
include digital, advertising, marketing and public relations.
Demonstrating its desire to stay ahead of client needs, IMRE has an in-house digital marketing team that aims to deliver the latest in digital communications to clients. In January, IMRE showcased the skills of this team and its talented creative shop with the launch of an innovative iPhone application dubbed Meeting Madness. The app is a light-hearted game that encourages co-workers to use buzzwords during business meetings and have some fun. The game reveals a little about IMRE's fun-loving culture, while at the same time demonstrating that the agency is a leader in digital design and development.
IMRE has also built a nationally recognized social marketing practice that continues to support client needs in new ways. IMRE's social marketing team knows how to navigate clients through strategic decisions about when and how to employ social marketing – from social media policy development and FTC compliance to ambassador/loyalist programs, personas and more.
Since founding Baltimore-based IMRE in 1993, Dave Imre has cultivated a strategic vision that has helped IMRE to grow from a small PR shop to a top-ranked, fully integrated agency serving national client brands that include Target, Travelers, John Deere, Black & Decker and Pfizer. Recently, IMRE announced that Dave would be moving into the role of chairman and chief executive officer, while long-time business partner and Chief Operating Officer Mark Eber assumed the role of president and partner. Both Imre and Eber have served as past presidents of PRSA Maryland, and Dave served on the National Board of Directors for PRSA. Dave is also a past chair of the Mid-Atlantic District of PRSA.
Industry
Rob
Terry Joins Daily Record
From CityBizList – "Veteran journalist Rob Terry has joined Maryland's
Daily Record as Managing Editor/Online and Special Publications … [where]
he will oversee all of the publication's Web, blog, and social media
operations, as well as a host of magazines, reports, and newspaper sections
on topics of interest to Maryland business and legal professionals."
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IMRE
Launches iPhone App
IMRE has launched Meeting
Madness a free iPhone app that encourages co-workers to have a little
fun and score points by artfully weaving buzzwords and clichés into
the conversation during business meetings. The idea stemmed from an
employee contest and was selected because it allowed the agency to highlight
the skills of its digital and creative teams, and to reveal a little
about its fun-loving culture.
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Warschawski
Provided Keynote Address to Conference Board
Warschawski CEO David Warschawski was a keynote
speaker for The Conference Board's annual Corporate Image and Branding
Conference in New York City on January 27-29. Warschawski's remarks
provided a foundation for the conference, which focused on "Creating
and Sustaining Your Corporate and Product Brands." Warschawski also
recently welcomed two new junior associates, Jordan Bishop and Franzannie
Guiteau.
WebNotes is compiled by Chris Carbone, Secretary of PRSA-MD.
PRSA MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)