PRSA MD WebNotes
Issue #398
December 2, 2009
Spotlight
Kathleen
Kelly Undergraduate Scholarship Awarded
Congratulations to Alicia Hawley, winner of the 2009 Kathleen Kelly
Undergraduate Scholarship. A junior business communications major at
Stevenson University, Alicia co-founded Stevenson's PR Club, "The Firm,"
which works with clients on and off campus. She carries a 3.5 GPA and
is a member of the school newspaper staff and Phi Beta Lambda. The annual
$1,000 award goes to a sophomore or junior who is either attending a
Maryland university or residing in Maryland but studying outside the
state.
PRSA-MD
PRSA-MD
Announces Officers for 2010
Missed
our November Event, but Need to Know the Questions to Ask when Developing
a Social Media Strategy?
Survey
Drawing – And the Winner is …
Be
a Part of the Discussion on Our Social Networking Pages
PRSA
PRSA
Financial Hardship Plan Available
Get a FREE or Discounted Section Membership
Upcoming PRSA National Teleseminars
Job Opportunities
PRSA-MD
PRSA-MD
Announces Officers for 2010
The PRSA-MD Board has announced the 2010 slate of officers approved
during the annual meeting, which was held at the PRSA Chesapeake Conference
on October 6. Welcome, all Board members, and thank you for serving!
- President: Laura LaChapelle, APR
- President - Elect: Lisa Miles, APR
- Vice President: Claudia Ciolfi
- Immediate Past President: Erika Murray
- Treasurer: Kenneth R. Smith, APR
- Secretary: Chris Carbone
- Director-at-Large 2010: David N. Curley
- Director-at-Large 2011: Tracy K. Imm, APR
- Director-at-Large 2012: Nneka Jenkins
Assembly Delegates 2010:
- Laura LaChapelle (2nd year)
- Lisa Miles (2nd year)
- Erika Murray (2nd year)
- Ken
Smith (2nd year)
Missed
our November Event, but Need to Know the Questions to Ask when Developing
a Social Media Strategy?
For those of you who wanted, but were unable, to attend our November
19 event with Chief Creative Officer Sean Carton of idfive,
here are some takeaways from his presentation, "10 Questions To Ask
When Developing A Social Media Strategy."
Think of social media as a trend evolving from a chain of communications technologies dating back to the advent of postal delivery in Persia, circa 550 B.C. Seen in this light, e-mail, Twitter and Facebook belong to the same family as the telephone, telegraph, and more. Don't be scared-they're nothing but tools!
- Ask
WHY you want to use social media. (Don't be surprised if your question
invokes a puzzled look on the respondent's face.)
- Ask
WHAT kind of social media will best serve your purpose.
- Determine
WHO will be responsible for maintaining the social media sites. The
"who" is not a technology issue (i.e., the IT department vs. the communications
dept.); it's an organizational issue, and many decision makers don't
understand that social media is not free. The issue at hand is one
of time, so whoever handles social media is going to have less time
for other media.
- Ask HOW you're going to measure the success of your program. (Note that some executives tend to demand success measures for social media, but not for traditional media-as though traditional media necessarily reveals clear measures.)
Survey
Drawing – And the Winner is …
Thanks to all who completed a Chesapeake Conference/Best in Maryland
Awards survey. Your input is valuable, and we will consider it carefully
as we look ahead to next year's premier event. Each submitter was entered
into a drawing, and a winner has been chosen: David Harrison, Harrison
Communications. Congratulations, David!
Be
a Part of the Discussion on Our Social Networking Pages
Visit PRSA-MD's LinkedIn
page and join the discussion about our upcoming event on developing
social media strategies, with idfive's Sean Carton. Also, be sure to
check out our Facebook
page and Twitter feed, @PRSA_MD.
PRSA
PRSA
Financial Hardship Plan Available
If you've been bitten by the bad economy or are disabled, and it's time
to pay your membership dues, be sure to check out PRSA's financial hardship
plan. Eligible participants may renew their membership for $115, a savings
of $110 off the full $225 membership fee. The following members are
eligible:
- Those who have held a PRSA membership for five years or more, are unemployed, and are currently up for renewal. (Note: Those working part-time are not eligible.)
- Those whose membership recently lapsed and who meet the criteria above.
- Temporarily disabled members, including those on maternity leave, who meet the criteria above.
- Members who recently renewed at the full-dues rate and who meet the criteria above. (These members may request a refund of $110, the amount of the hardship credit.)
If you meet any of these criteria and would like to take advantage of the plan, please notify a Member Services representative at membership@prsa.org or 212-460-1400. If you qualify, you will be asked to complete a short application and pay the dues in full.
Get a FREE or Discounted Section Membership
Stay on top of emerging trends in an overlapping public relations specialty.
In November and December, PRSA is offering $20 off the current dues
for members who join a PRSA specialty Section, as well as a FREE Section
membership (a savings of $60) for new members who join PRSA National.
Each of the 17 Professional Interest Sections provides practice-specific
tools for strategic planning, tactical know-how and networking. Promo
Code:FREESEC09. Click here
for more information.
Upcoming
PRSA National Teleseminars
Below are some of the upcoming teleseminars
sponsored by PRSA. Click here
for more details & registration
7 Ways To Generate Story Angles: Never Struggle For a Story Angle Again!
Tuesday, December 8, 3-4 p.m.How Associations and Nonprofits can Achieve an Effective Social Media Strategy on a Shoestring Budget
Wednesday, December 16, 2-3 p.m.
PRSA MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)