PRSA MD WebNotes
Issue #396
October 27, 2009


Spotlight

Do you Know the 10 Questions To Ask Before You Craft Your Social Media Strategy?

Join Dr. Sean Carton from idfive on Thursday, November 19, for a conversation on developing a real social media strategy. Not only will you hear his ten questions for social media strategy success, but you'll also discover what you actually do with social media and how can you use it to engage customers, build sales, or find prospects - among other must-needed PR advice.

Sean will dispel myths about social media strategies. Then he'll provide us with a practical 10-step framework that you can use with your clients (or your own company) to develop a comprehensive, intelligent, and reality-based social media strategy that fits into your overall communications' plan and gets results.

Sean Carton is the chief creative officer of idfive, where he helps clients understand the constantly changing intersections between design, marketing, communication and technology. As the founder of one of Baltimore's first Web development firms in 1995, the founding dean of the School of Design and Media at Philadelphia University, and the co-author of one of the first books about the Web ("The Mosaic Quick Tour" series) in 1993, Carton has over 12 years of experience designing, developing, planning and executing interactive media.

Thanks to University of Baltimore's School of Communications Design, our event co-sponsor.

The program runs 9:00am - 10:00am (registration opens at 8:30) at the University of Baltimore Liberal Arts & Policy Bldg., Room 308, 10 W. Preston St., Baltimore, MD 21201. The cost is $20 PRSA Members, $35 Non-Members, $10 PRSSA Student Members and $20 for Non-Member Students. Prices increase after11/13/09. Visit PRSA Maryland website for registration and details.

PRSA-MD
Become a Thought Leader for the Next Generation of PR Leaders
Kathleen Kelly Undergraduate Scholarship - Applications due Nov. 15

See What You Missed - Or Relive Some Memories
Share your PR Experiences with Aspiring PR Professionals

PRSA
Last Chance to Save on Your $50 Local Chapter Dues!
Upcoming PRSA National Teleseminars

Industry
Warschawski Promotes Senior Associate

Job Opportunities
Mid- to Senior-Level PR Account Executive gkv
Communications Coordinator - Kennedy Krieger Institute
COMMUNICATIONS MANAGER - University of Maryland at College Park, Clarice Smith Performing Arts Center
Senior Associate and Director level marketing communications professionals - Warschawski
Seeking Experienced PR Account Professional in Baltimore - Stanton Communications
Junior Level PR Position - gkv
Director of Corporate Communications & Public Relations - MedStar Health
PR SENIOR AE OR ACCOUNT SUP. NEEDED - TBC Advertising & Public Relations


PRSA-MD

Become a Thought Leader for the Next Generation of PR Leaders

During the first week of November, PRSA-MD will partner with the Community College of Baltimore County for “Communications Week,” an occasion that will afford CCBC students the opportunity to explore various professions in the communications field. The event will include visiting speakers from businesses and organizations around Greater Baltimore. Please consider offering an hour of your time on Thursday, November 5, to explain to students on the Dundalk campus what it is that you do. It's a great way to give back and share your expertise in a meaningful way. For more information or to volunteer, contact Chris Carbone at carbone.cj@gmail.com or 410.615.0973.

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Kathleen Kelly Undergraduate Scholarship - Applications due Nov. 15

With midterms is full swing, PRSA Maryland has extended the deadline for the Kathleen Kelly Undergraduate Scholarship to November 15. That buys you two additional weeks to help a deserving student complete their application to win $1,000 towards their education.

Who in these economic times cannot benefit from $1,000? Plus, financial need is not considered. If you know of a deserving sophomore or junior attending a Maryland university, or residing in Maryland but studying outside the state, nominate them for the $1,000 award. The winner will be recognized at a future PRSA event. For more details or an application, visit our awards page. Remember, applications must be postmarked by November 15, 2009!

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See What You Missed - Or Relive Some Memories

Whether you were able to attend this year's extremely well-received Chesapeake Conference and Best in Maryland Awards or not, you have an opportunity to be a part of it (again). Visit our photo gallery at on Flickr at http://www.flickr.com/groups/prsamd/ to view some of the photos from the event and our blog, More than PR Basics, for recaps and updates. Thank you to Bob Stockfield of Bob Stockfield Photography, our event photographer, for his excellent photos and 360-degree coverage of our Conference and Awards program!

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PRSA

Last Chance to Save on Your $50 Local Chapter Dues!

The National Chapter of PRSA is offering to cover the local chapter dues for one year for anyone who joins PRSA as a new member before October 31. For those who join the Maryland Chapter of PRSA, this means a $50 savings. The offer is open to new members and reinstating members who have been inactive for at least one year and rejoin as regular members. (Associate members are not eligible). So do you know someone who should be a member or needs a push to renew? Have a rising star who should get connected? Send them to PRSA Join page. They'll thank you for helping them save $50.

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Upcoming PRSA National Teleseminars

Below are some of the upcoming teleseminars sponsored by PRSA. To see a comprehensive list or to register, visit PRSA website.

Content Copyright Compliance:
Stay Compliant and Stay Out of Trouble

Tuesday, November 3, 3-4 p.m.

I Heart (Your Brand Here):
How to Build Your Brand Identity Around Your Fans

Thursday, November 5, 3-4 p.m.

Writing for Social Media:
How to Make Your Tweets, Blog Postings and Nanocontent More Relevant, Valuable and Interesting

Thursday, November 12, 3-4 p.m.

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Industry

Warschawski Promotes Senior Associate

Warschawski has promoted account manager Erin Bradin to senior associate. In her new role, Erin will oversee all aspects of client servicing, including strategic planning, campaign development and execution, media relations, and account management. She has worked at Warschawski since 2006.

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PRSA MD
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866.868.PRSA (7772)