PRSA MD WebNotes
Issue #400
January 11, 2010
Spotlight
PR
Annual Planning: New Thoughts, Tips & Tactics
Whether you've finished your 2010 PR plan, or are currently working
on it, be sure to attend our monthly program on Thursday, January 21.
Frank Strong, Public Relations Director for Vocus
and PRWeb, will offer a 360° view of PR annual planning.
Hear about the tactics that other PR colleagues nationwide are using via the results of Vocus' survey PR Planning 2010 Survey Results, as well as the new take on PR planning that Frank offers in his whitepaper Meeting Change: Public Relations Planning in 2010, Preparations for the Unknown Unknowns. Be sure to bring your plan or ideas with you to bounce them off Frank and some of Maryland's APRs.
Frank Strong leads Vocus's global PR efforts, including social media, for markets across North America and Europe. Read more on his website and follow him on Twitter @Vocus and Facebook.
Date/Time:
Thursday,
January 21, 2010; Registration opens 8:30am, Program 9-10am
Place:
University of Baltimore, Liberal Arts & Policy Bldg., Room 308,
10 W. Preston St., Baltimore, MD 21201.
Fees:
PRSA Member: $20 by 1/18/10, $35 after;
Nonmember: $35 by 1/18/10, $50 after;
PRSSA Member: $10; Students (Non-PRSSA): $20
Click here to Register now!
Thanks to University of Baltimore's School of Communications Design, our event co-sponsor.
Please
Note Parking Changes!
Two-hour metered parking is available on the street, or you can get
a voucher at the event valid for $7 parking in the UB garage on Maryland
St., south of Preston, and the new Fitzgerald Garage (opening 1/11/10)
in the Fitzgerald at UB Midtown, located on Oliver Street. (Click here
for directions and campus map.)
PRSA-MD
Dear
PRSA Maryland members
Winter and Spring 2010 Programming
Volunteers Needed for Chesapeake Conference and
Best in Maryland Awards
APR Prep Classes to Begin February 16
What's New on PRSA-MD's Social Networking Pages?
Agency Profile
Industry
Komen
Maryland to Issue RFP for Pro Bono Services
Warschawski Grows Team with Addition of Gary Budd
Job
Opportunities
Public
Relations/Marketing Hospice of the Chesapeake
PR Account Executive - Nevins & Associates
Mid- to Senior-Level PR Account Executive - gkv
Back to Top
PRSA-MD
Happy New Year! As our Chapter welcomes 2010, I look forward to introducing you to our exciting monthly programs planned for the year, as well as to our educational and promotional opportunities.
In June, our annual Chesapeake Conference will this year again be combined with the Best in Maryland Awards - offering a full day of dynamic information sessions along with our Awards program, recognizing the best public relations work that local agencies, independents, and organizations have put forward this past year.
In addition, we welcome back our accreditation workshop for APR candidates. The workshop sessions will begin in February, so there's still time to join!
PRSA-MD is committed to educating new and future PR professionals, as well as providing a forum for seasoned professionals to share ideas, tips, and tactics - plus, we're a networking opportunity for all. Our $1,000 Kathleen Kelly Undergraduate Scholarship is awarded to a current college student pursuing a public relations career, while our New Professionals Group offers networking opportunities for its members. For seasoned professionals, our monthly programs as well as the Chesapeake Conference are excellent opportunities to brush up on skills or to learn new ones - we strive to offer as topics a mix of standard PR skills and new opportunities, such as social media.
As a member of PRSA-Maryland, you are a part of a group of over 300 of our region's leading public relations professionals. Take the opportunity to attend any of our events - whether a monthly program or our Conference - become a volunteer, or get your name in front of this prestigious group by becoming a sponsor. Regardless of how you are involved, I look forward to meeting and working with you throughout the coming year!
Best wishes for a successful year,
Laura LaChapelle
President
2010
Maryland Chapter, PRSA
Winter
and Spring 2010 Programming
Here's a sneak peak at the Chapter's programming schedule through the
first half of the year.
January 21
PR Annual Planning: New Thoughts, Tips, and Tactics with Frank Strong, Vocus' Public Relations Director. This will be a jam-packed 360° view of PR annual planning. Hear about the tactics that other PR colleagues nationwide are using, as well as the new take on PR planning.February 18
Crisis Communication Management with John Maroon, president of Maroon PR. In the wake of veritable life-changing events taking place for high-profile celebs such as Tiger Woods and Kobe Bryant, how does - and should - their PR staff respond?March 11
Best in Maryland Award Entry Critique, panel lead by Lisa Miles, APR. With the deadline for the 2010 Best in Maryland Awards approaching on April 16 for early birds and April 30 for everyone else, take this opportunity to have your entry critiqued by area APRs and Silver Anvil judges.April 15
Social Media Bookmarking and Tagging and PR with Michael Pranikoff, PR Newswire's Director of Emerging Media. If you hear "delicious" and you think "yum!" rather than del.icio.us, then this session is for you! Discover how to use social media bookmarking and tagging to pump up your PR.June 17
Annual Chesapeake Conference and Best in Maryland Awards. You won't want to miss the Chapter's premier events!
Volunteers
Needed for Chesapeake Conference and Best in Maryland Awards
If you can write press releases, create PowerPoint presentations, book
and confirm speakers, or meet and greet peers and other communications
professionals, then PRSA-MD needs you.
PRSA-MD needs volunteers to help plan the 2010 Chesapeake Conference and Best in Maryland Awards event. This is your chance to put your mark on the Chapter's most prestigious and well-attended event of the year. Volunteering for the Chapter is a great way to meet other PR and communications professionals, hone a skill, make important contacts, or put one of your many skills to good use. What's more, you'll have fun and receive recognition for your efforts.
While the Chesapeake Conference and Best in Maryland Awards are a single event (June 17, 2010), two separate committees will work in concert to plan it. Below is a summary of duties and time commitments for each committee:
Best in Maryland Committee members
Members needed: 2- 3
Meets: 8-9 times a year
Time commitment: 1-2 hours a month
Responsibilities/Activities: Judging organization, logistics, collateral materials, sponsorship/budget, awards ordering.Chesapeake Conference Committee members
Members: 5 - 8
Meets: 8-9 times a year
Time commitment: 1-2 hours a month
Responsibilities/Activities: Programming, logistics, collateral materials, sponsorship/budget, event day tasks.
Work has already begun. Gain some excellent event planning experience by joining either committee (or both!), or volunteer for a task. Simply contact Claudia Ciolfi by email to express your interest.
APR
Prep Classes to Begin February 16
PRSA-MD will offer five weekly classes starting February 16 for members
interested in obtaining their accreditation in public relations (APR).
The classes will address the APR process, test-taking techniques and
portfolio tips. Please contact Tracy Imm by email
if you're interested in joining.
What's
New on PRSA-MD's Social Networking Pages?
Some good articles have been posted recently on PRSA-MD's LinkedIn
page, including one called "14 Cool Things People Do on Twitter."
Visit us on LinkedIn and join the discussion. Also, be sure to check
us out on Facebook
and follow us on Twitter (@prsa_md).
Agency
Profile
Here's just one company that supports the Maryland Chapter--over and
above our regular Chapter dues. Please see our list of sponsors
and patronize these companies if you have a public relations need.
Sawmill
Marketing Public Relations
Sawmill Marketing
Public Relations established a social media practice in 2007, making
it one of the first PR firms in the nation to address what at the time
was a new practice area for communications agencies. Rather than treat
it as a separate division, Sawmill integrates social media with traditional
communications programs, offering a wide range of public relations services
for regional and national clients whose marketing situations include
product launches and repositionings, new market development and expansions,
lead generation, customer recruitment and retention, and corporate reputation
enhancement and management.
The Baltimore-based public relations firm was formed in 1995 by Susan Anthony, who currently leads it with agency partner Jeffrey A. Davis, APR. Before forming Sawmill, Susan spent 20 years with national marketing communications agencies, including Carton Donofrio Partners in Baltimore, where she served as Executive Vice President, Director of Public Relations. Her broad public relations experience includes all facets of marketing public relations, with a particular expertise in designing and executing media relations programs as key business development strategies.
Jeff Davis has more than 20 years of news media and national public relations experience, including a background as a reporter for daily newspapers in Ohio, New Jersey and Maryland. He has extensive expertise in corporate positioning and reputation management, particularly in media relations, media training, crisis communications and social media. Jeff authors a blog on trends in public relations and is a regular speaker on public relations, particularly in the area of social media. He is a former president of PRSA-MD.
Industry
Komen
Maryland to Issue RFP for Pro Bono Services
The Maryland Affiliate of Susan G. Komen for the Cure will be issuing
an RFP for a one year pro bono partnership with a PR/Marketing firm
(s) to facilitate brand management, press release management and develop/execute
a strategic communications plan. The non-profit's goal is to become
the premier breast cancer organization in the state and to expand its
presence state-wide. If you'd like a copy of the RFP, please contact
Danelle Buchman, Development Coordinator for The Maryland Affiliate
of Susan G. Komen for the Cure by email
or call (410) 938-8990. Responses are due February 15th, 2010.
Warschawski
Grows Team with Addition of Gary Budd
Warschawski recently announced the hiring of Gary Budd as senior associate.
With 15 years of marking communications experience, Gary will be responsible
for creating, implementing and overseeing strategic marketing communications
campaigns for consumer, government and B-to-B clients.
PRSA MD
c/o Mariner Management * PO Box 1046 * Laurel, MD 20725
866.868.PRSA (7772)