PRSA Maryland is your local resource for professional advancement. Through our chapter and via the national PRSA organization, you have access to continuing education seminars, information exchange forums, training webinars and research projects.
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Connecting PR & Marketing How to Use Branded Media Content to Influence Audiences These days, both PR pros and marketers create media content for their organizations. The PR pro might create earned and shared content. The marketer might create paid and owned content. When they work together and share their content, it’s a bonanza of branded media that influences audiences. You, too can learn how to leverage all your media to achieve your communications goals. In this workshop, participants will…Find out more »
Diversity and Inclusion are not only buzzwords in the public relations industry, but they are critical business strategies that can help your organization excel if they are part of the DNA of your brand.Find out more »
We all know there’s no surefire way to secure media coverage for your brand or a client’s, but strategy and staying on top of what’s making news will improve your odds. Former journalists turned communications experts, Laura Van Eperen and Jeff Davis of Van Eperen will lead an interactive discussion about tapping into today’s 24/7 news cycle. Securing great coverage today comes down to strategy, creativity, a familiarity with newsjacking and relationships. The group will talk about seasonal trends and…Find out more »