PRSA Maryland is your local resource for professional advancement. Through our chapter and via the national PRSA organization, you have access to continuing education seminars, information exchange forums, training webinars and research projects.
Go beyond Geofilters and overlays and discover new ways to tell your brand’s story using Snapchat. Learn how to identify social media influencers on Snapchat and partner with them to create Snapchat shows a.k.a. “Snapisodes” to tell your brand’s story to their millions of followers. Lunch is included with registration. Special pricing available for students/PRSSA members.
EXPANDING THE MOMENT
Immediate and immersive, experiential storytelling is an ideal way to connect with millennials and other tech-savvy audiences. But how do you bottle the magic of the moment and turn it into a movement?
Bringing an experience to life for viewers at home has always been challenging, but new channels, technology, and the rise of online influencers have all created new, exciting opportunities for creativity. Building a story around an experience helps forge a deeper connection with the audience, giving them a feeling they will associate with your brand.
Associate Creative Director, Jason Burelle, from imre, a transformative marketing agency, will speak about his most recent Snapchat campaign, which was shot live on the iPhone 7 Plus across four countries for a total of 26 days. He will also discuss the agency’s work with beverage brands and how they’ve partnered with influencers and events to drive awareness and trial among influential markets.