We’re partnering with Mid-Atlantic Marketing Summit again this year

Which means, PRSA Maryland members get 15% off registration fee! Just use promotional code PRSA-MD when registering. 

The Mid-Atlantic Marketing Summit returns to Pier 5 Hotel this fall and we’re returning too! The MAM Summits have become the go-to conferences of the year for regional marketing and communications professionals. The summits feature some of the best minds in the region for a day of keynotes, presentations, panels, exhibits, networking and new business opportunities.

Who should attend? CMOs, brand marketers, marketing executives, public relations professionals, entrepreneurs, investors, technologists, creative directors, media planners or publishers.

What can you expect? Sessions including multiple keynotes, CMO panel, predictive analytics, video, social media, virtual reality, artificial intelligence, SEO, and more. Plus, networking … networking … networking! We have heard multiple times that new business happened at MAMS.

Click here for more information on speakers, agendas, and more.

The summits are co-produced by two of the most respected news organizations in the region: Potomac Tech Wire, the region’s source for technology news; and Capitol Communicator, the region’s source for marketing and communications news.

When Conscience Is the Cure: Separating PR Professionals from Spin Doctors

How continued focus on ethics at the local and national level can help professional public relations societies reinforce the integrity of both the profession and its members.

Whether it’s organizing a brand awareness campaign or collaborating with media for story placement, much of the work that public relations professionals do takes place behind the scenes. Oftentimes, the only opportunity the general public has to associate a face with our profession is during times of crisis – a celebrity behaving inappropriately or a politician caught in a scandal, for instance. Although we as members of the Public Relations Society of American (PRSA) know that honesty is the best policy during these times, there are others who resort to “alternative facts” and “spin” to explain away their clients’ situation. When those falsehoods are broadcasted to millions via a television interview or social media and the truth is later revealed (as it always is), it not only takes a toll on the credibility of the individual, but on the entire public relations profession.

An Ethical Profession

As public relations professionals, we spend countless hours crafting messaging and developing strategies to promote a positive perception of our clients and organizations among members of the public. We want them to understand why they should use our products, purchase our services, or attend our universities. However, as members of PRSA, we also adhere to a Code of Ethics while pursuing our profession, and it is this practice that separates us from modern day spin doctors who attempt to mask themselves as public relations professionals. PRSA’s Code of Ethics sets out principles and guidelines that uphold the core values of the ethical practice of public relations, including:

  • Advocacy
  • Honesty
  • Loyalty
  • Professional Development
  • Objectivity

Unlike the half-truths and propaganda spewed by spin doctors, the messaging and strategies developed by public relations professionals are based on facts, and encourage the public to openly engage with us. While we do all that we can to bring attention to the meaningful work being done by our clients and organizations, we do not withhold information from or deceive audiences to portray our clients and organizations in a positive light. In fact, when our clients and organizations find themselves in a less than favorable situation, we are often the first ones to advise them to tell the truth, admit any wrongdoing, and make the situation right.

Ethics Resources at Your Fingertips

PRSA is committed to ethical practices at both the local and national level. Every September, the organization celebrates “Ethics Month” to help raise awareness and educate public relations professionals about the important role we play in upholding the public trust. It also makes available a number of resources of which members can take advantage to help guide them through any ethics-related challenges they might encounter.

  • Ethics Case Studies: Access a wide selection of ethics-related case studies to learn how colleagues in the profession have tackled similar challenges in their careers.
  • Ethics Webinar: View “Ethical Public Relations: Everyday Expectations” on-demand for more information about the ethical practice of public relations.

In our dual roles, we not only represent the interests of our clients and organizations, but are also responsible for conveying the truth to the public. In this respect, we might do well to heed the wise words of Jiminy Cricket and simply “let our conscience be our guide.”


The inaugural post for the “Sound Bites” blog site was written by PRSA Maryland, Communications Committee member Malissa M. Carroll, M.A.

Malissa is the web content specialist in the Office of Communications & Marketing at the University of Maryland School of Pharmacy.

This Is Your Brain on Stories

 

16473318_10154306031683059_5908962428480575868_nPRSA Maryland  is grateful to Early Light Media (ELM) directors Darren Durlach and David Larson for their stunningly beautiful as well as compelling and informative session on “The Power of Storytelling Using Video” on February 2, 2017. PRSA Maryland’s first professional development event of 2017, which was hosted in the amazing studios and creative workspace of ETC on N. Haven Street, attracted 25 attendees.

Attendees had a real insider’s view of how video works and why our deep-rooted fascination with stories will always carry the day when we want to share the real meaning of our organization or company’s work.

While they’re “not giving away all their secrets,” the great team at ELM welcomes your questions at any time. You can check out some of the tips they shared last week by clicking here.

Click here for a copy of the presentation.

David Larson

David Larson

Darren Durlach

Darren Durlach

 

 

 

 

 

 

 

 

 

 

Member Profile – Tia Malloy

 

Tia Malloy

Tia Malloy

As a corporate communications consultant, Tia Malloy often tells her clients that her job is to tell the story of their business. From day to day, Tia’s responsibilities range from serving as a spokesperson, to authoring social media white papers to advising C-suite executives on strategy. At Engility Corporation, Tia leads the internal communications effort for a federal program, as well as managing external relationships with industry, academia, and government.

My alma maters:
Morgan State University, B.S. in communications
The Johns Hopkins University, Carey School of Business, M.S. in marketing

What attracted you to a career in communications?
I entered college as a communications major, focusing on radio. A mentor introduced me to public relations. I switched my concentration and have worked in the industry ever since.

How has being a member of PRSA benefited you?
PRSA membership is rich with diverse experts who represent the breadth of public relations. I was able to learn about the profession in a supportive environment. I have sought advice, commiserated with, and been inspired by my PRSA colleagues.

Who is your role model and why?
The first is my mother. She earned a bachelor’s degree in her 60s. She instilled in me a thirst for knowledge. The second is Tracy Baskerville, communications director at the Baltimore Office of Promotion & The Arts. She took me under her wing and introduced me to different facets of public relations. I’ve imitated her management style throughout my career.

What are your passions, interests, and hobbies?
I’m a musicophile, globetrotter, epicurean – I love all things music, travel, and food.

What’s the best piece of advice you ever received?
Say “yes” and figure the rest out later. And, don’t miss an opportunity, because you don’t have all of the needed information. If you have the core skills to address the problem, determine the specifics later.

Connect with Tia Malloy on LinkedIn.

Chapter Sponsors

Chapter Sponsors