Entries by cblattau

5 questions with Jesse Holcomb, Pew Research Center

by Dave Curley Originally posted on LinkedIn April 28, 2017 Strategic Communications Professional Pew Research Center Associate Director of Research Jesse Holcomb has spent years studying what he refers to as “the information revolution.” His insights on this content transformation – and how it has reshaped journalism and the public’s consumption of news – have […]

PRSA Mid-Atlantic District Orchestrates Third Successful APR Boot Camp

by Jill Kurt Originally posted on Mid-Atlantic District District News April 27, 2017  PRSA Maryland Chapter Members:  start planning to earn your APR in 2018. The PRSA Mid-Atlantic District and its members orchestrated the country’s third successful PRSA Accreditation in Public Relations (APR) district boot camp, April 5-8, in Richmond, Virginia. The boot camp attracted […]

Five questions with PR’s “queen of measurement”

by Dave Curley Originally posted on LinkedIn March 28, 2017 I was speaking recently with Katie Paine, who for years has been challenging those of us in the public relations industry to change the way we evaluate the impact of our work. Her research and insights on PR measurement have fundamentally altered the way brands […]

When Conscience Is the Cure: Separating PR Professionals from Spin Doctors

How continued focus on ethics at the local and national level can help professional public relations societies reinforce the integrity of both the profession and its members. Whether it’s organizing a brand awareness campaign or collaborating with media for story placement, much of the work that public relations professionals do takes place behind the scenes. […]

What’s On Tap This Spring?

Chapter President Claudia Ciolfi invites you to sample the many rich offerings PRSA Maryland has on tap for you this spring. Whether you are building your personal brand or re-vamping your organization’s public image and brand promise, your PRSA Maryland network will provide a strong foundation. Watch the video!

To See the Value of Your PRSA Membership, Look Up

  In her video message this month, Chapter President Claudia Ciolfi takes inspiration from a skein of geese, observing that each bird’s journey is guided and made possible by its partners in flight. See how you, as a member of PRSA Maryland, will benefit from a community that is totally dedicated to helping you and […]

This Is Your Brain on Stories

  PRSA Maryland  is grateful to Early Light Media (ELM) directors Darren Durlach and David Larson for their stunningly beautiful as well as compelling and informative session on “The Power of Storytelling Using Video” on February 2, 2017. PRSA Maryland’s first professional development event of 2017, which was hosted in the amazing studios and creative workspace of […]

Member Profile – Tia Malloy

  As a corporate communications consultant, Tia Malloy often tells her clients that her job is to tell the story of their business. From day to day, Tia’s responsibilities range from serving as a spokesperson, to authoring social media white papers to advising C-suite executives on strategy. At Engility Corporation, Tia leads the internal communications […]