Entries by cblattau

Maryland Conference Attracts 150+ Pros

More than 150 communications professionals attended the 2017 PRSA Maryland Conference at Loyola University Maryland in Baltimore on June 8, 2017. PRSA Maryland Chapter President Claudia Ciolfi kicked off the day by welcoming guests and speakers and set the stage for a day-long of learning and networking with peers in the communications and public relations […]

Effective Crisis Management – Catastrophe or Opportunity?

Written by PRSA Maryland Communications Committee member Caitlin Wolf. If I told you that a crisis is an opportunity for businesses to increase shareholder value, would you believe me? Walking into PRSA’s “Introduction to Effective Crisis Response” seminar in Chicago on May 22, I viewed crisis management as an overwhelming, fast-paced communications task that meant […]

Live from Loyola

Deserie Lawrence and Alissa Carr Live from Loyola. They shared tips and ideas to maximize the value of live video streaming to engage with your audience. Posted by PRSA Maryland on Thursday, June 8, 2017

Lead Your Team with Passion, Purpose, and Possibility

2017 PRSA Maryland Conference breakout 2:15 p.m. – 3:15 p.m. Employee engagement is at an all-time low, according to the 2017 Gallup “State of the American Workplace” report. Less than 20 percent of employees believe their leadership: has a clear direction for the organization makes them enthusiastic for the future communicates effectively The impact of […]

Going Virtual – Your Agency that Is

You can read all sorts of posts and how-to’s and why-to article on going virtual. Most are looking at how you assemble a team that works virtually for the same org (think same payroll, same brand). But what if you don’t want to expand your payroll, just your bandwidth? That’s where the session “Partnering and […]

The Media Are the Message

Former tennis pro Andre Agassi once got paid to tell us that image is everything. While that’s clearly an overstatement, there’s no question that perceptions matter. A lot. Which is why we’re kicking off #PRSAMD17 with an in-depth discussion about Baltimore’s image and how it impacts the city’s residents, businesses and institutions on a daily […]

Vision tops all other senses

John Medina reminds us that when people hear information, they’re likely to remember only 10% of it three days later. Research has shown that when a relevant image is paired with the same information, people retained 65% of the content three days later. Knowing this, our industry has pushed us to rush into adding visuals […]

Developing Deeper Relationships

We welcome guest blogger Alan Reisberg of Capital Media* Do more for your clients, get more for your bottom line Retaining clients and minimizing churn is critical for an agency’s health and vitality. That’s why every agency manager and, truth be told, every staff member, should be charged with doing everything possible to retain existing […]