Presenting the 2016 Best in Maryland Award Winners!

 

Lifetime Achievement

Louise Lake Hayman, APR, Fellow PRSA

Educator of the Year

Veronica Gunnerson, Loyola University Maryland

PR Team of the Year

Chesapeake Employers’ Insurance Company
Team members: Donna Wilson, Jim Taylor, Claudia Ciolfi,
Carolyn Gutermuth, Dianna Fornaro, Archie Johnson and Meaghan Yurek

New Professional of the Year

Lauren Michelotti, AECOM

Best in Show

Integrated Communications/U.S. Army National Guard
Action Events Program
A. Bright Idea Advertising and PR

*if provided, click on entry title link for entry summary

COMPONENTS

Advertorials

Best in Maryland: An Integrated Approach To Coffee Production – Lutheran World Relief

Award of Excellence: Journal of Commerce – Maryland Port Administration

Award of Excellence: Ellin & Tucker’s 7-Issue Ad Spread – Vitamin

Annual Reports

Best in Maryland: 2015 Annual ReportChesapeake Employers’ Insurance Company

Award of Excellence: 2015 Annual Report – Lutheran World Relief

Blogs

Best in Maryland: From High Tech to High Touch – The Making of the CF Community Blog – Cystic Fibrosis Foundation

Award of Excellence: STX Blog – Abel Communications

Brochures – Print

Best in Maryland: International Dyslexia Association, TeamQuest Brochure – Clapp Communications

Creative Tactics – Assoc/Nonprofit/Govt

Best in Maryland: Overcoming Winner Anonymity Obstacles – Maryland Lottery and Gaming

Editorial/Op-Ed Columns/Story Placement

Best in Maryland: A Visit That Makes a DifferenceASPR

Award of Excellence: Dog Detects Woman’s Lung Cancer – Vitamin

Media Relations – Assoc/Nonprofit/Govt

Best in Maryland: Presbyterian Senior Living’s Memory Lane – Abel Communications

Award of Excellence: Educating and Empowering Americans with Financial LiteracyABA & News Generation

Podcast

Best in Maryland: The Nature of ThingsIrvine Nature Center

Award of Excellence: Through the Firewall Podcast – Abel Communications

 Press/Media Kits

Best in Maryland: Maryland Auto: Get the coverage you need to keep moving forward—in your car and in life – Planit

PSAs

Best in Maryland: Keep the PromiseCrosby Marketing Communications, Inc.

Award of Excellence: Made Possible by an Organ Donor TV PSAsCrosby Marketing Communications, Inc.

Publications

Best in Maryland: JHU Press 2016 Scholarly Journals Catalog – Johns Hopkins University Press

Award of Excellence: FOP After Action Review – Clapp Communications

Research/Evaluation

Best in Maryland: Veterans Pulse SurveyCrosby Marketing Communications, Inc.

Social Media – Assoc/Nonprofit/Govt

Best in Maryland: #MadePossibleMonday Social Media CampaignCrosby Marketing Communications, Inc.

Award of Excellence: Using Social Media to Inspire Appreciation and Support for America’s VeteransCrosby Marketing Communications, Inc.

Videos

Best in Maryland: Hungry Pests Online Videos Crosby Marketing Communications, Inc.

Award of Excellence: CARCHEX Culture Video – Abel Communications

Award of Excellence: Stella Maris Simply Loving Life – A. Bright Idea Advertising and PR

Websites

Best in Maryland: Maryland Auto: Get the coverage you need to keep moving forward—in your car and in life – Planit

Award of Excellence: Baltimore Life Public Website Redesign (2015-16) – The Baltimore Life Companies

Award of Excellence: LifeBridge Health Celebration & RallyLifeBridge Health

CAMPAIGNS

Community Relations

Best in Maryland: #BestSpot in the Lot – Abel Communications

 Award of Excellence: Introducing Stratford University to Baltimore – Clapp Communications

Crisis Communications

Best in Maryland: FOP During the April 2015 Riots – Clapp Communications

Events and Observances  < 7 days

Best in Maryland: Civic Works Mulberry Madness – Abel Communications

Award of Excellence: Port of Baltimore Welcomes Maersk Event – Maryland Port Administration

Events and Observances  > 7 days

Best in Maryland: Erickson Living Embraces Sinatra 100th Birthday Frenzy – Erickson Living

Integrated Communications

Best in Maryland: U.S. Army National Guard Action Events Program – A. Bright Idea Advertising and PR

Award of Excellence: Maryland Auto: Get the coverage you need to keep moving forward—in your car and in life – Planit

Award of Excellence: BGE’s Osprey Watch: Protecting Raptors, the Environment and Electric ReliabilityBaltimore Gas & Electric

Internal Communications

Best in Maryland: Maryland Auto: Get the coverage you need to keep moving forward—in your car and in life – Planit

Marketing

Best in Maryland: McDonald’s OLD BAY Filet-O-Fish Launch: Bringing out the local flavor in a global brand – Golin

Award of Excellence: Creating Accessible Products for those with a Visual Disability or Physical Challenge – Comcast

Public Service

Best in Maryland: The Adventures of Captain Mercaptan – Baltimore Gas & Electric

Award of Excellence: Calvert County Prescription Drug and Heroin PSA – Bonnie Heneson Communications, Inc.

Award of Excellence: Keep the Promise Multi-Channel CampaignCrosby Marketing Communications, Inc.

Reputation/Brand Management

Best in Maryland: Maryland Auto: Get the coverage you need to keep moving forward—in your car and in life – Planit

Award of Excellence: EVAPCO Rebranding Campaign – Devaney & Associates, Inc.

Award of Excellence: Catering to the Rankings? – University of Maryland School of Pharmacy



Awards were presented at the 2016 Best in Maryland Awards Gala & Holiday Party on Thursday, December 8 at The Belvedere in Baltimore. We thank all who attended. And a special thanks to our #BIM16 sponsors and VIPs for making such a wonderful event happen.