As the regional director of media and public relations for the largest healthcare provider in the Maryland-D.C. region, Debra Schindler oversees all external media and PR efforts for MedStar Franklin Square Medical Center, MedStar Good Samaritan, MedStar Harbor and MedStar Union Memorial Hospitals.
Drawing on an extensive media background, Debra created the MedStar Television Network, directs a series of live interactive webcasts, serves as the hospitals’ spokesperson, conducts physician media training and drives nearly $4 million in advertising equivalency through earned media.
With 30-plus years’ experience in print journalism, broadcast news and public relations, Debra is an Emmy-nominated professional who has been recognized with such honors as the National Headliner Award and a Clarion for investigative journalism, two Asters, several Telly and MarCom awards for public relations videos, and is a Best in Show and Gold Winner recipient of the National Healthcare Marketing Report awards. Among others, Debra also received the Best in Maryland PRSA award for media placement.
Her career in journalism began at the Essex Times while still a student at Towson State University. After graduating in 1985 with a double major in mass communications and sociology with concentrations in journalism and criminal justice, she became the first female sports reporter for the Press Republican, a daily newspaper in upstate New York.
Debra launched her television work as a reporter for the national Fox Television network show, America’s Most Wanted, at WTTG in D.C. and then spent eight years at WMAR, the ABC News affiliate in Baltimore.
She has been working for MedStar Health since 2005.